if i can dream press book

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If I Can Dream lets you be part of the lives of 5 talented young people as they pursue their dreams in Hollywood. Living together in a house in the hills, their every struggle and triumph is streamed online, in real time. You can watch, interact, and participate along the way, taking the journey with the stars before they’re stars.

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Page 1: If I Can Dream Press Book
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welcome to New Hollywood

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If I Can Dream lets you be part of the lives of 5 talented young people as they pursue their dreams in Hollywood. Living together in a house in the hills, their every struggle and triumph is streamed online, in real time. You can watch, interact, and participate along the way, taking the journey with the stars before they’re stars.

See every triumph. See every setback. See every minute.

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five aspiring artists

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Age: 21Hometown: Crowley, TXDream: Actress

A Theatre Performance major at Baylor University, 21-year-old Texas native Kara Killmer has put her BFA degree on hold to pursue her dream of a career in film. “I love acting,” she says. “I love the idea of creating memorable characters. Plus, films have taught me so many important lessons. I am so moved by little things in movies that it makes me want to be a part of them.” Kara has also been inspired by such actresses as Cate Blanchett, Kate Winslet, and Reese Witherspoon. “They are all very intelligent and pick interesting roles,” she says. “I’ve read interviews with Cate Blanchett where she talks about being drawn to parts that scare or challenge her, and I hold her in high regard for that.”

meet kara

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meet ben

Age: 22Hometown: Hamburg, NYDream: Actor

At 6’2”, with striking features and a ripped physique, Benjamin Elliott looks like he could have stepped out of the pages of a men’s fashion magazine. And in fact, the Hamburg, NY, native gave modeling a try in Manhattan as a means to support his true passion: acting. “I love the idea of becoming someone else,” he says. “I admire guys like Leonardo DiCaprio and Johnny Depp. They don’t worry about looking pretty onscreen. Leo DiCaprio never holds back, he’s totally raw. And Johnny Depp is just badass. He has the ability to disappear and become someone else entirely.” Ben has studied acting at the Irish Classical Theatre in Buffalo, NY, where he learned the Meisner Technique. “It really showed me how to get in touch with my emotions to flesh out a character,” Ben says. “It was an amazing experience and I’m looking forward to more in Hollywood.”

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Age: 20Hometown: Kearny, NJ Dream: High-Fashion Model

One look at Giglianne Braga and it’s obvious that this sultry Brazilian-American 20-year-old was born to be a high-fashion model. “I want to be a part of creating beautiful, striking images,” she says. “I love the idea of collaborating with photographers and fashion designers and creative directors and hair and make-up people to make great pictures.” Giglianne — who grew up in Goiânia, Brazil, and moved to New Jersey with her family at age 5 — admires the sexy confidence and strong work ethic of high-profile Brazilian Gisele Bündchen, Adriana Lima, and Ana Beatriz Barros. “They’ve worked really hard to achieve respect in the industry, which is impressive to me. While I’m in Hollywood, I want to get the best modeling training possible and hopefully sign with an agency. Coming from Brazil and having the opportunities that you have here? That’s the American dream.”

meet giglianne

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meet justin

Age: 21Hometown: Pineville, LA Dream: Singer-Songwriter, Musician

Although he’s done professional modeling shoots for Armani, Just Cavalli, Teen Vogue, and Seventeen, competed on the reality TV program Nashville Star, and starred in Taylor Swift’s “Love Story” video, Justin Gaston’s real passion is performing his own songs. “I do have some experience in the business,” he says, “but I haven’t come close to achieving my dream of being a working musician. I love the Beatles and Elvis Presley, as well as singer-songwriters like John Mayer and Jackson Brown — artists who made timeless songs and inspired a new generation of fans to fall in love with music. That’s what I aspire to do.” Self-taught on the guitar, Justin has written and recorded between 40 and 50 songs that he describes as “Southern rock without the twang. It’s very rootsy-sounding,” he says. “My dream is to make a living writing and playing music for the rest of my life.”

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Age: 23Hometown: Geneva, NY Dream: Actress/Model

Growing up in the small town of Geneva, NY, Amanda Phillips always had stars in her eyes. “A lot of kids in my class wanted to be dentists or lawyers,” she says. “My sister wanted to be a bus driver. I wanted to make it in Hollywood.” While dreaming of a career as an actress and model, the vivacious, confident blonde, now 23, wound up cheering for the NFL’s Buffalo Bills, teaching special-needs children, and slinging burgers at a local restaurant. But she always knew she was destined for bigger things. “Marilyn Monroe, despite all her troubles, is someone I really admire,” Amanda says. “People underestimated her talent because of her beauty, but she could act and sing, and pose for amazing photographs — she could do it all. Plus, she was classy and sexy. I grew up in freezing upstate New York. Nobody looks sexy scraping snow off their car.”

meet amanda

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you could be one of them.

If I Can Dream’s community will have the opportunity to audition online, uploading short videos of themselves singing, dancing, or making us laugh. The best of the best have a chance at their own room in the house - a chance to become one of the five If I Can Dream hopefuls.

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unique entertainment experience

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If I Can Dream is an interactive cultural experiment, opening up the American Dream and democratizing the process of the making of a star.

For the first time in entertainment history, viewers are presented with a game changing multi-platform approach to storytelling. It will be experienced live 24/7 at ificandream.com with 22-minute weekly highlights on Hulu.com, audience interactions with Clear Channel and a global open audition process on MySpace.com.

windows intohollywood.

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LIVE 24/7If I Can Dream allows viewers to interact with the narrative in real time and offers open access to an entertainment experience in a way that has not been attempted before.

IF I CAN DREAM HULU

WEEKLY HIGHLIGHTSExclusive to Hulu.com, a tv show is available for viewers around the world with highlights from each week.

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DAILY INTERACTIONSClear Channel’s local radio personalities and audience interaction will spur daily conversations, and through Clear Channel’s content creation and distribution platform, the If I Can Dream stories will come to life on-air, online, and on mobile devices.

CLEAR CHANNEL

GLOBAL AUDITIONSMySpace provides an open and global call for auditions, giving young talent the opportunity to participate.

MY SPACE

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innovative live viewing platform.

With a network of over 50 live cameras, and groundbreaking sensor technology, If I Can Dream brings unprecedented access to real-life Hollywood stories. Every move is streamed live online as our talent rehearse, write, get to know one another, and plan their careers.

The platform offers a variety of viewing modes for all types of users, telling the story in multiple dimensions. You can be a fly on the wall, poke around to discover interesting details, or sit back and watch the story unfold.

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the houseFor the explorer type, this view gives you everything from an overview of the current state of the house to the location of each person. Once you enter a room, immerse yourself in a rich 3D environment with access to multiple camera angles, as well as a variety of interactive objects to enhance the story.

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just watchFor a curated version of the live story, just watch allows you to sit back, relax and follow the producer’s camera. It’s like watching tv.

all camsThis is your ultimate command center. Watch video from all of the active rooms in one place. You’ll have every person’s every move at your fingertips.

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tailor madefor this generation.It’s entertainment for the social networking set — unfiltered and unvarnished. Using the most popular social networking tools, a global audience can interact with our aspiring artists as they chase their dreams.

Essentially, everyone is part of this exciting journey.

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partners

If I Can Dream is distributed and marketed to a global audience through a series of integrated partnerships with blue chip brands.

Hulu and Clear Channel will create a ground breaking distribution partnership with MySpace building an exclusive audition platform. As founding partners, both PepsiCo and Ford Motor Company engage with If I Can Dream by embracing the digital space and unique marketing and storyline opportunities.

Together, these partners help produce and support a totally new way that people will interact with this new genre of entertainment.

“We’re excited and honored to partner with If I Can Dream as part of our mission to help people find and enjoy the world’s premium content, when, where and how they want it.”

“For years musicians, comedians, filmmakers, models and actors have come to MySpace to express themselves and to showcase their talents to a global community. Now we are giving them another incredible opportunity to do just that and looking forward to the talent that we know will emerge.”

“Our highly engaged on-air and online communities will be the engines that drive ongoing interest in the cast. Together, we have the opportunity to completely change the paradigm and break new talent across multiple platforms simultaneously.”

“IF I CAN DREAM is one of many innovative ways the Pepsi Refresh Project will be featured in the digital space. Partnering with 19 Entertainment, Hulu, and MySpace ensures that this will be a multimedia project that will change the way people interact with programming”

“The role that 19 Entertainment and Ford has created for Fiesta is really exciting and will provide viewers a different look at the cast members through amazing technology and the Fiesta.”

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contacts

19 LARoger [email protected]: 310-461-1788

19 LondonClare [email protected]: +44 207-801-1986