If Content is King, then e-commerce is his Queen

I was flipping through the radio today when I heard Dion singing King without a Queen. I laughed thinking about

how often I have stated to distributors that “Content is King”, yet nobody asked who is his Queen? In fact earlier

this year I was quoted in a trade magazine stating the importance of content to distributors by saying “Content is

King”.

 

Now I’m singing a more complete song. Now I’m stating, “If Content is King, then e-commerce is his Queen”. In

other words content and e-commerce go hand in hand and you need both to truly have a well-rounded e-

commerce or omni-channel strategy.

 

What’s the purpose of having a great sports car if you have no gas? What’s the purpose of buying mobile

applications from a company if you don’t have the content (both marketing and product content) to fuel that

engine? Likewise, why pay for an e-commerce site if you don’t have a strategy to create B2C style product

content?

 

However, when distributors look at solution providers, I believe they will hit a roadblock. They will not find one

company that can meet their needs – with the exception of Unilog Content Solutions.

 

The problem is similar to a physical problem I had when building my house. I wanted to have a whole-house

audio/video system, I also wanted to have a security system, I also wanted a camera system, I also wanted a

programmable HVAC system and I wanted all these systems to work together – to act as one system! In the end,

I had to invest an enormous amount of my time and effort to integrate these disparate solutions together.

 

Unilog Content Solutions is proud to introduce a new class of software. A software category we are calling

enterprise commerce platform. CIMM2 is our enterprise content platform and it is one system with the following

components:

PIM – Product Information Management System

CMS – Content Management System (Content on your web pages / events / etc.)

Search – How your users can search content / taxonomy / manufacturers / product data

Cart – The commerce portion of the site

CIMM2 will power responsive web pages, but also generate your native mobile applications! Coupled with the

fact that the genesis of Unilog Content Solutions is building first rate product content and the digital assets

associated with them and you have the King and Queen.

 

I guess I’m saying check out Unilog Content Solutions and CIMM2 – the new technology Royal Family for SMB

distributors. Also see more info @ https://www.cimm2.com