if consumer is god, then who has the holy grail?
DESCRIPTION
What do you want? This is the question marketers have been asking consumers since the commodity begun. They asked my grand dad. My dad. And now Me. And yes, they will ask my grand son too.TRANSCRIPT
IF THE CONSUMER IS GOD…
THEN WHO HAS THE
HOLY GRAIL?
the ‘?’ since the invention
of commodity…
WHAT DOES THE
CONSUMER WANT?
Even the consumers don’tknow what s/he wants…
They want you to surprise them withyour offering.
They believe they are smart. WHICH IS TRUE.
But they expect you tooutsmart them!
CONSUMERS ARE HUMAN BEINGS TOO!
NOT TGs
Traditional media STEALS their time.
Interactive mediaEARNS their time.
(Th
at’s w
hy th
ey lu
v it)
BILLIONS OF YOUTH AREOUT THERE…
Waiting to put legacy ofbrands to test.
ARE YOU MARKETING TOTHEM?
MARKETING WITHTHEM?
OR
- Graham Brown. Founder of “Mobile youth”
CHANGE
Both driven by social media!
pulled out of superbowl for
launching its
BULLS EYE
FUTURE BELONGS TO…
The one who connects the dots.
WHO ELSE THAN GOOGLE?
=
+ + + + +
+ + + +
Holy Grail In The Hands Of
LARRY & SERGEY ;)
READ THE WHOLE STORY
ATClick the logo