if carlsberg did euro 2016 bolalob _short

ONLINE ACTIVATION 2016


OBJECTIVE• INCREASE CARLSBERG SOCIAL MEDIA FOLLOWERS• CREATE ONLINE HYPE FOR EURO 2016• DATA BASE• CONTENT CREATIONS

IT’S AN ONLINE TO OFFLINE PROGRAM AT BOLALOB.COM

INVITING READERS TO PARTICIPATE ON WEEKLY QUIZ TO WIN AN EXCLUSIVE TRIP TO FRANCE FOR EURO 2016

IF CARLSBERG DID EURO


GO VIRAL QUIZ CAMPAIGN EURO TRIP

PROGRAM FLOW


GO VIRAL


MAU KE PARIS NONTON EURO BARENG FITRI?!WHO IS NENG FITHRI?!

FITHRI IS A RICH GIRL WHO LOVES FOOTBALL

SHE JUST BROKE UP WITH HER BELOVED BOY FRIEND

UNFORTUNATELY FITHRI HAS BOUGHT 2 TICKETS FOR EURO 2016 IN PARIS JUST ONE DAY BEFORE SHE BROKE UP!!

INSTAGRAM

6.473F o l l o w e r s

SHE’S DESPERATE ANDTWEETING ABOUTHER PROBLEM

AND BECOME A TRENDING TOPIC AMONGS FOOTBALL AND FUTSAL ONLINE COMMUNITIES

TO MAKE VIRAL HER TWEETS WILL BE SHARED BY 6 KOL’S

RELATED ARTICLES WILL BE PUBLISHED AT OUR POTENTIAL MEDIA PARTNERS

6 MEME’S ARE ALSO CREATED AND DISTRIBUTE TO BUZZ HER TWEET

PHASE 1

“COWO EMANG NYEBELIN, ADA GAK SIH COWO YANG BENER-BENER BAIK SAMA GW? APA GW JUAL AJA YA TIKET TOURNYA?” #MOVEONKEPRANCIS “ADA YANG BISA NEMENIN

GW NONTON FINAL EURO 2016, FREE!! CUKUP BAWA BADAN AJA” #MOVEONKEPRANCIS

SHE’S SURPRISE THAT HER TWEETS ARE TRENDING

WHEN WE REACH OUR TARGET AUDIENCE NUMBERS THEN THE CAMPAIGN REVEAL

PHASE 2 “KAYANYA RAME JUGA

YAH.. YG MAU NEMENIN GW NONTON FINAL EURO DI FRANCE, KLO SERIUS PADA MAU ADA SYARATNYA DONK”#MOVEONKEPRANCIS

“YANG SERIUS MAU BANGET NEMENIN FITRI KE EURO BISA ADD LINE FITRI ….

MINI PRESS CONFERENCE AND MEDIA RELEASE TO SHARE THE CAMPAIGN

CARLSBERG AS THE SPONSOR OF EURO 2016 WILL REFUND FITHRI’S TICKETS

DECLARING THE CAMPAIGN “IF CARLSBERG DID EURO”AND CONTINUE THE VIRAL PARTNERING WITH BOLALOB.COM

TARGETING 30 MEDIAS

RECRUITMENT

BECOME FRIEND ON LINE WITH FITHRI

SPECIAL CONTENT AND QUIZ LINK FROM NENG FITHRI

1 LUCKY PARTICIPANTS WILL BE PICKED

FOLLOW BOLALOB AND CARLSBERG

FACEBOOK ACCOUNT

FOLLOW BOLALOB AND CARLSBERG

INSTAGRAM ACCOUNT

MECHANISM

5.000NEW FOLLOWERS AT CARLSBERGTWITTER

SHARE TO SOCIAL MEDIA MENTIONING BOLALOB AND CARLSBERG WITH

SPECIAL HASTAG

ANSWER QUIZ AT BOLALOB

MEME AND LINE SAMPLE

QUIZ WILL BE SIMPLE WITH QUESTIONS REGARDING FOOTBALL AND LIFESTYLE AN ARTICLE, VIDEO OR PHOTOS WILL BE PUBLISHED BEFORE EACH QUIZ

WHERE PARTICIPANT CAN FIND HINT FOR THE QUIZ

QUIZ SAMPLE

2 X VIDEOS

10 X ARTICLES

10 X ONLINE QUIZ

2 X LISTICLES

1 X VIDEO INVITATIONS

1 X VIDEO PROMOTIONS

6 X EURO 2016 ARTICLES

2 X INVITATION ARTICLES

2 X ABOUT NENG ARTICLES

2 X ALL ABOUT EURO 2016

TO DRIVE USER TO LINE AND JOINING THE PROGRAM

2 X E BANNERS

2 X INVITATION E BANNER

SUPPORTING PROMOTION TOOLS

EURO TRIP

1 LUCKY PARTICIPANTS

WITNESSING THE FINAL MATCH OF EURO 20161 WEEK TRIP TO PARIS

WITH FITHRI FOR FREE! (ALL INCLUDE)

EXTRA TASK

LUCKY WINNER AND FITHRI WILL ACT AS A FUN REPORTER DURING THE EURO TRIP

PRODUCING DAILY INSTAGRAM VIDEOS

REVIEWING LOCAL BAR

LIVE TWEETING DURING THE FINAL MATCH

CREATING DAILY JOURNAL TO BE PUBLISHED AT BOLALOB

65%MOBILE

35%DESKTOP

TARGET AUDIENCE

ACCESSIBLITY

530KPer-Month

1.4MPer-Month

15.000Per-Day

PAGEVIEWS UNIQUE VISITORS ACTIVE USERS

THANK YOU

if carlsberg did euro 2016 bolalob _short

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