ieee standards association marketing overview. marketing definition marketing is the art of making...
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IEEE Standards Association
Marketing Overview
MarketingDefinition
Marketing is the art of making someone want something that you have.
“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organizational objectives.”
American Marketing Association
MarketingIEEE-SA Objectives
Build brand awareness & image Create demand for products & services Increase sales/revenue Increase participation in program Change attitudes & perceptions Secure new standards work Gain new IEEE-SA members Retain IEEE-SA members
MarketingIEEE-SA Functions
Research Direct marketing/promotion of
products/program and services Indirect marketing/image building Public relations Advertising
MarketingDirect Marketing Tactics
Direct mail campaigns (email and print) Website presence (IEEE online store,
“Zones,” IEEE Geographic Portals) Develop & use of media lists & news
wires Targeted collateral at trade
events/exhibits
Marketing Indirect Marketing Tactics
Lectures & guest speaking engagements
Articles/papers Author a book (Standards Information
Network) E-mail news letter or bulletin Surveys
MarketingWhat we can do for you
Understand needs Define clear marketing
objective(s) Create defined strategies Outline tasks & timelines Coordinate marketing efforts
MarketingStanding Activities
Promotion of standards in: IEEE Online Store IEEE-SA website/IEEE website IEEE news vehicles Targeted, topical direct mailings IEEE Standards Online
Subscriptions IEEE Geographic Portals
MarketingStanding Activities
News release development and dissemination
Key milestones, events, activities Call for participation/interest
Collateral material development Flyers, brochures
Research