IE Singapore

International Business Fellowship Executive Programme Leverage E-Commerce and Information & Communication Technologies for Global Success 29 March – 5 April 2014 • Shanghai – Hangzhou

Conducted in Mandarin

This iBF Executive Programme aims to improve your company’s competitive edge and growth through E-Commerce and Information & Communication Technologies. This programme is jointly organised by IE Singapore and the Singapore Chinese Chamber of Commerce & Industry. Through classroom sessions and on-site visits, participants will uncover opportunities of Shanghai’s Free Trade Zone and China’s E-commerce industry. Learn how to maximise your sales revenue through various internet platforms. Acquire knowledge on e-marketing strategies from the experts.

Programme Objectives At the end of the programme, participants will be able to:

Understand the impact of Shanghai’s Free Trade Zone on China and the Asia Pacific region

Determine macro-level economic conditions, internet and broadband adoption trends and consumer attitudes

Visit China’s top e-commerce platform TAOBAO, to understand how B2C can help to grow your business

Build up networks with relevant government authorities and fellow industry players

Programme Highlights

Certificate of Attendance awarded by Shanghai Jiao Tong

University

Lessons & Case Studies on:

- The impact of Shanghai’s Free Trade Zone on China and the Asia

Pacific region

- Business opportunities brought forth by E-Commerce and

Information & Communication Technologies

- Online shopping – customer psychology and behavioral analysis

- E-commerce and offline marketing models to generate and

maximise the big data

- Growth of SMEs through relationship management in China

- Cross-Cultural Management and Leadership Development

Site visits:

- China (Shanghai) Pilot Free Trade Zone - A Li Baba Group/Taobao Marketplace - Hangzhou Wahaha Group -

Who Should Attend

Senior executives who would like to find out how E-commerce and ICT can help in their marketing outreach, consultants as well as

government officials

Registration

If you are interested to attend the iBF Executive Programme to Shanghai and Hangzhou, please submit your registration by Wed, 19 March 2014.

Course Fee

S$1,200 (After 70% support from IE

Singapore; only applicable to eligible Singaporeans or Singapore Permanent Residents from Singapore-based companies or Public Sector organisations in Singapore) Full course fee is S$4,000 per participant, which applies to non-Singapore citizens & non-PRs.

Common Fund

Hotel accommodation, airfare, airport transfers and other incidental expenses are not included in the course fee. SCCCI can assist in arranging for 6 nights’ hotel accommodation, partial meals and local transport services at S$2,000 per participant.

Payment

Registration fee is payable upon application, which forms part of the total fee if seat is taken up upon successful application. Full payment of the course fee and common fund must be received within 1 week after the grants approval by IE Singapore and at least 10 working days before the start of the programme. A maximum of 20 participants will be accepted into the programme. Ms Violet Er: +65 6505 3849 violet@scciob.edu.sg

Other iBF Executive Programme to China

Login on to website: www.scciob.edu.sg

Conducted in English

Organised by: A programme by: