Express Yourself!!Pascal Rehder!February 2014!

IE - Master in Management Application

Agenda❖ Topic 1: Presenting the Issue!

❖ Topic 2: The Nature of Communication within Organizations!

❖ Topic 3: Development of a Conceptual Approach

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Topic 1: Presenting the IssueQuestion F - Communication

You have just participated in an important meeting with your superior. How will you ensure that every part of the

instructions you received will properly reach all subordinates, suppliers and clients, located in different

parts of the world?

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Agenda❖ Topic 1: Presenting the Issue!

❖ Topic 2: The Nature of Communication within Organizations!

❖ Topic 3: Development of a Conceptual Approach

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Topic 2: The Nature of Communication within Organizations Definition

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Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing or behaviour. It is the meaningful exchange of information between two or more living creatures within clustered entities.!

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations WordCloud

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Topic 2: The Nature of Communication within Organizations Objective of Communication

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❖ To effectively deliver instructions of high importance !

❖ to different target groups!

❖ across borderlines!

❖ through different types of barriers!

❖ without losing the initial intention of the message!

Manager!

Supplier!

Clients!

Internal!

Sub-ordinates!

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations The Organizational Framework - 5 Steps

1. Profiling and identifying the audience!

2. Selecting communication channels!

3. Developing messages!

4. Monitoring the outcome!

5. Evaluating outcomes

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014"8

Topic 2: The Nature of Communication within Organizations Concepts for defining reporting lines and responsibilities

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Culture'

Formal'

Infor/mal'

Structure'

Functio,nal'

Divis,ional'Matrix'

Examples!

❖ Organization with few or no levels of middle management between staff and executives - flat!

❖ Every organizational entity, except one, is subordinate to a single other entity - vertical

Examples!

❖ Automobile companies - divisional!

❖ Production company „Product A vs Product B - matrix!

❖ Different Departments (Accounting, Engineering, Administration) - functional

Examples!

❖ Google - informal!

❖ Facebook - informal!

❖ Most Financial institutions - formal

Hierarchy)

Flat)

Verti.cal)

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations Leadership-Style

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❖ Attitudes towards Leadership-Style in regard to employee communications!

❖ Identifying the way how the communication inside the entity is done!

❖ Each Leadership-Style produces another atmosphere within the entity!

❖ Leadership-Style depends on the size, age, operating fields, culture and objectives of each leader

Leadership*Style/

Trans2formatio2*

nal/

Auto2*cratic/

Cooper*2ative/

Trans2actional/

Charis2matic/

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations Profiling and identifying the audience

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Direct Subordinates or Leading Position

Subordinates

Indirect Subordinates

Internal or ExternalCultural Differences

Business- Relationship-Lenght

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations Profiling and identifying the audience

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Kind of Client Segment

Clients

Type of Order / Purchase

LocationCultural Differences

Service or Goods

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations Profiling and identifying the audience

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Quantity of Suppliers!

Suppliers

Kind of Supplier (e.g. KeyAccount)

Cultural Differences

Strategic Importance

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Location

Topic 2: The Nature of Communication within Organizations Effective Communication through appropriate channels

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Internal Communication Systems!

Target Group

Direct Mail!

Face to Face Meetings!

Conference Calls!Informal Conferences

Corporate Events

Websites / Social Media!

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations Essential Communication Principles

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Language Barriers!

❖ Languages in different Countries!

❖ Internal Corporate Language!

❖ Translation Barriers!

Linguistic!

❖ Specific target group!

❖ Precision of outcome!

❖ Bias Free

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 2: The Nature of Communication within Organizations Essential Communication Principles

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Providing Reasons!

❖ Intention of Communication Attempt!

❖ Higher Compliance!

❖ Letting People to join Conversations!

Type!

❖ Downwards, Upwards, Horizontal, Diagonal, External

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Agenda❖ Topic 1: Presenting the Issue!

❖ Topic 2: The Nature of Communication within Organizations!

❖ Topic 3: Development of a Conceptual Approach

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Topic 3: Development of a Conceptual Approach Developing Messages to Subordinates

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Language

Type

Layer

Channel

{Use simple, precise, accurate, specific and unambiguous (with respect to culture and policies)

{{{

Face to Face, Email and Internal Communication Systems

Follow the rules of downwards Communication

Involve Direct and indirect subordinates

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 3: Development of a Conceptual Approach Developing Messages to Suppliers & Clients

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Language

Content

Type

Channel

{Use customer orientated clear and precise, bias free phrasing

{{{

Use direct Mail, eMail or Phone communication

Depending on type of product or supply, provide relevant information

Follow the rules of external communication

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

Topic 3: Development of a Conceptual Approach Monitor the Outcome

❖ Schedule Meetings with Direct Subordinates to Evaluate Status and Outcome!

❖ Give constructive Feedback!

❖ Double-Check Instruction Delivery

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014"20

Topic 3: Development of a Conceptual Approach Lessons Learned

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Reasons for implementing proper Communication Systems and Regulations!

❖ Organizational Growth and Development!

❖ Continuous Learning and Reflexion!

❖ Process Optimization!

❖ Knowledge Sharing between Participants!

❖ Better Working Athmosphere

Possible Increase in Shareholder Value for external Stakeholders

IE MIM Application - Pascal Rehder! ! ! ! ! ! ! ! ! ! ! ! ! ! February 2014

"Developing excellent communication skills is absolutely essential to effective leadership. The

leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to

others. If a leader can't get a message across clearly and motivate others to act on it, then having a

message doesn't even matter."

— Gilbert Amelio!

President and CEO of National Semiconductor Corp.

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Thank you for your Attention