ids ooh poster network_powerpoint_v2 2016 updated

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Page 1: IDS OOH Poster Network_Powerpoint_v2 2016 updated
Page 2: IDS OOH Poster Network_Powerpoint_v2 2016 updated

IDS UK is part of IDS International, a global communication company founded in 1988 and now operating in 14 countries.

The company provides a range of communication channelsand marketing solutions, enabling our clients to reach millionsof consumers.

Within our media portfolio the company operates the largest UK OOH Health and Wellbeing Waiting Room Networks,located in up to 5000 GP Surgery Waiting Rooms nationally, delivering an NHS registered audience of 31 million.

Welcome to IDS UK

Page 3: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Our OOH Health and Wellbeing Network is located in up to 5000 GP surgeries reaching nearly half the UK’s population, generating over 260 million impacts per annum.

We offer two poster formats, A2 ‘Enhanced’ and A3 ‘Statics’. The enhanced posters include an integrated leaflet pocket for additional consumer ‘Take one’ information.

About the OOH Health and Wellbeing Network

Page 4: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Annual campaign: 72 million impacts per annum, CPT £5.00

Discount available dependent on campaign duration and timings.

Standard One Month CampaignA2 EnhancedEnvironment: GP Surgery Waiting Rooms

Venues: 1000 locations

Area: National

Impacts: 6 Million per month

Rate Card: £45,000 per month - design & print included

Rate Card: CPT £7.50

Page 5: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Annual campaign: 72 million impacts per annum, CPT £3.50

Discount available dependent on campaign duration and timings.

Standard One Month CampaignA3 StaticsEnvironment: GP Surgery Waiting Rooms

Venues: 1000 locations

Area: National

Impacts: 6 Million per month

Rate Card: £30,000 per month - design & print included

Rate Card: CPT £5.00

Page 6: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Advertising Benefits•6 million consumer impacts per month.

• 20 minutes average Waiting Room dwell time and poster exposure.

• 72% of surgery visitors took more notice of the poster. information due to the environment in which it was placed.*

• 73% of GP surgery visits within 24hrs, are followed by pharmacy and supermarket visits.*

* Source: Kember Associates **Source: The Royal College of General Practitioners

Page 7: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Advertising Benefits• Posters in surgeries raise awareness.**

• 87% of Waiting Room visitors noticed poster.**

• 81% of Waiting Room visitors read posters.**

• Opportunity to distribute coupons, leaflets and other collateral.

• Advertising displayed 24/7.

* Source: Kember Associates **Source: The Royal College of General Practitioners

Page 8: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Audience data

Page 9: IDS OOH Poster Network_Powerpoint_v2 2016 updated

• Advertise nationally, regionally, locally.

• Target via gender, age, ethnicity, socioeconomic

group or any other psycho-graphics.

• 6 million consumer imapcts per month.

• Up to 5000 prime GP surgery waiting rooms.

BristolNewcastleCardiffPlymouthBirminghamLeeds

LiverpoolGlasgowEdinburghSheffieldGreater LondonGreater Manchester

Coverage: Top 12 cities & conurbations

Page 10: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Testimonials

Page 11: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Testimonials

Page 12: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Recent Client Campaigns

Page 13: IDS OOH Poster Network_Powerpoint_v2 2016 updated

Switchboard: 01489 860000Fax: 01489 860001

Email: [email protected]

IDS UK Ltd.3 Mill Court, The Sawmills, Durley, Hampshire, SO32 2EJ

Healthcare Communications