idols sa season 8 case study

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Idols SA season 8 Case study Author : Bridgette Tsheole

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Post on 01-Nov-2014

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A consideration of the social media presence of Idols season 8 contestants in South Africa.

TRANSCRIPT

Page 1: Idols SA Season 8 Case Study

Idols SA season 8 Case study

Author : Bridgette Tsheole

Page 2: Idols SA Season 8 Case Study

Formalities

This case study is based on a sample of comments received from

South Africa only between the 9th and 24th of July.

It is based on English comments gathered via saidWot.

If you would like us to do this for your brand or for something you

are passionate about, please contact us on:

www.saidwot.com|[email protected]

Page 3: Idols SA Season 8 Case Study

Background

Each year thousands of hopefuls enter Idols with the hope of becoming the

next South African star. Auditions are held in 3 provinces and people from

all over South Africa are given a chance to audition and prove

themselves…..

Not many are lucky to make it far.

Only 1 person will be crowned South Africa’s next Idol.

Page 4: Idols SA Season 8 Case Study

What was said?

Page 5: Idols SA Season 8 Case Study

Where did the conversation take place?

350 comments were posted on social

media platforms:

332

18

Page 6: Idols SA Season 8 Case Study

Meet the judges

Everyone has their favorite judge and different opinions towards each.

Page 7: Idols SA Season 8 Case Study

Wooden mic – The funny

Page 8: Idols SA Season 8 Case Study

Audience

59%

49%

Page 9: Idols SA Season 8 Case Study

Sentiment

46 118 185

Page 10: Idols SA Season 8 Case Study

The article that got people talking…

http://www.news24.com/MyNews24/Idols-South-Africa-Glam-Sham-or-Scam-20120704

Page 11: Idols SA Season 8 Case Study

Some of the comments:

Page 12: Idols SA Season 8 Case Study

Some of the comments:

Page 13: Idols SA Season 8 Case Study

Social Media - The 9 Gentlemen

NB: All profiles included are not the contestant's personal accounts but idolsSA accounts

Profiles which have not been included could not be found on Twitter.

Page 14: Idols SA Season 8 Case Study

Social Media -The 9 Ladies

NB: All profiles included are not the contestant’s personal account but idolsSA accounts

Profiles which have not been included could not be found on Twitter

Page 15: Idols SA Season 8 Case Study

And the winner is?

Keep watching Idols SA on Mnet or Idols channel 199 on DSTV to

see who will win this season.

Page 16: Idols SA Season 8 Case Study

More Information

We have all the data and analysis available that went into writing this case

study. If you are interested in receiving this, please contact us on the details

below.

For more case studies, visit http://www.slideshare.net/saidWot

We are also eager to monitor and manage your online presence. Please

contact us to set up a demo account for you.

South Africa: Tel: +27 11 021 8740 Email: [email protected] Web: www.saidwot.com

United States: Tel: +00 (1) 704 450 2403 Email: [email protected]