#idmyr social media
Post on 13-Sep-2014
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PAIDOWNED
EARNED
SOCIAL MEDIA FOR YOUR BUSINESSLynn Strickland, Director of Social Media & Outreach @ Interactivity Digital
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SOCIAL MEDIA FOR YOUR BUSINESS
I am...
a Social Media Junkie!
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SOCIAL MEDIA FOR YOUR BUSINESS
Social Media is...
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SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
Gives YOU the ability to reach people like NEVER before!
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SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Today...
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SOCIAL MEDIA FOR YOUR BUSINESS
Use Your Social Media...
To embrace your customers! Let them know YOU hear them!
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SOCIAL MEDIA FOR YOUR BUSINESS
Learn More About Your Audience:• Who are they?
• Where are they?• What is their personality like?
• How & Where do they consume?
• How & Where do they engage?
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SOCIAL MEDIA FOR YOUR BUSINESS
-Choose your platforms wisely!
-Don’t get overwhelmed by the number of Social Media Platforms out
there!
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SOCIAL MEDIA FOR YOUR BUSINESS
-Be sure to make sure your usernames match
across all platforms you decide to use so consumers can easily
find you!
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Well let’s take a look here.....
SOCIAL MEDIA FOR YOUR BUSINESS
Why Social Media You Say?!
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“We don’t have a choice on whether we DO social media, the question is how well we DO
it!”
SOCIAL MEDIA FOR YOUR BUSINESS
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Social media “is only going to become
persuasive and as such, become a critical factor in the success or failure
of any business.”-Brian Solis, Social Media
Manifesto
SOCIAL MEDIA FOR YOUR BUSINESS
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SOCIAL MEDIA FOR YOUR BUSINESS
PEOPLE LISTEN UP NOW!These are #HASHTAGS People NOT Number Signs!
You can use #hashtags across most social platforms today!
They can be used to designate a specific event, campaign, team, etc.
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
Every second, approximately 9,100 tweets are being
tweeted.
That is an average of 58 million tweets per day
-Statistics Brain
Companies that use Twitter generate twice the
number of leads per month.
-Inside View
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
60% of Twitter’s active
user base access the service via
mobile devices-Marketing
Land
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at TWITTER:
Twitter has over 500 Million total users
In 2008, Comcast setup a Twitter account to help
Comcast users in need.
Since then, Comcast has helped over 150,000
customers through Social Media.
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SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Twitter:
Twitter is adding New “Related Headlines” SectionThe new “Related Headlines” section will highlight links to websites where a Tweet has been embedded, from the Tweet’s permalink page.
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
Facebook has over 1.1 Billion total users
One out of every seven
minutes spent online is spent on Facebook.
-ZDNet
Over 2.5 billion “LIKES” are
made everyday on and off the Facebook site.
-C|Net
7,000 Different Types of Mobile Devices Access Facebook Every
Day.-TechCrunch
56% of customers say that they’re more likely to recommend a brand after becoming a fan.
-Mind Jumpers
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at FACEBOOK:
902,346 likes
57, 089 talking about this
Linked to their other social networks like
Instagram & Pinterest
Use Facebook as a culture cultivator:
-use discussion posts
-wall updates
-a Fan of the Week contest
-other tactics to whip their fans into a frenzy
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SOCIAL MEDIA FOR YOUR BUSINESS
Latest News on Facebook:There are changes coming to the Facebook
Newsfeed....will your content show up?!
The system uses over a thousand different factors, such as:
-how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post),
-how complete the Page profile is, and
-whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages.
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at LinkedIn:
LinkedIn has over 255 Million users
LinkedIn is the most powerful social site for driving B2B
sales.-Heidi Cohen
65% of B2B respondents have
acquired a customer through LinkedIn.
-HubSpot
There are over 2.7 million business LinkedIn pages.-Creotivo
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at LinkedIn:
A great example of a robust Products & Services tab, highlighting 11 of its services and utilizing some of the other great features available for this tab, including a Products & Services Spotlight as well as a video.
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Pinterest:
Pinterest has over 48.7 Million users
Pinterest users spend more than twice as much as Facebook users ($180 vs. $85)-eConsultancy
Its users are extremely engaged, it keeps users logged on for long periods of time and ranks as number three at 88.3 minutes per
user, per month.-Jeff Bullas
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Pinterest:
96 Boards
20, 189 Pins
5,967,125 Followers
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Google+:
Google+ has over 343 Million active users
Google+ has more than 400 million total users,
with 100 million accessing the site each month. The
typical user is a male in his late 20s with a technical position or background
-Jeff Bullas
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Google+:
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
Instagram has an average of 7.3 million daily active
users, more than Twitter with its 6.9 million daily
active users.-AllThingsD
More than half of the top brands have adopted
Instagram for marketing purposes.
-Marketing Land
On Instagram:
1. Tell Your Story2. Fresh & Varied Content3. Quality4. Don’t Sell5. Use Networks6. Follow7. Hashtags8. User Generated Content9. StatsInstagram now has 15
second videos! Use This!
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SOCIAL MEDIA FOR YOUR BUSINESS
Let’s take a look at Instagram:
Instagram has over 100 Million users
On Instagram:
1. Tell Your Story2. Fresh & Varied Content3. Quality4. Don’t Sell5. Use Networks6. Follow7. Hashtags8. User Generated Content9. Stats
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SOCIAL MEDIA FOR YOUR BUSINESS
Social Media Tools:
HootSuite, SproutSocial, TweetDeck to name a few...
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“Realize that the social media success equation isn’t big moves on the chess board, it’s the little moves made every day that eventually add up
to a major shift.”-Jay Baer
SOCIAL MEDIA FOR YOUR BUSINESS
Words of Wisdom:
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SOCIAL MEDIA FOR YOUR BUSINESS
Thank You!Make Sure We Connect:
Lynn StricklandDirector of Social Media & OutreachInteractivity DigitalEmail: [email protected]: @lstrickland27LinkedIn: http://www.linkedin.com/in/lynnstrickland/Facebook: https://www.facebook.com/profile.php?id=1457587043