idiot’s guide to: blogging…… kay hayden 13 th december 2011 [email protected]
TRANSCRIPT
![Page 2: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/2.jpg)
Nursing at Lincoln is Brilliant!• We need to be telling the world just how
good it is…….
• How innovative it is
• How different it is
• But don’t just take my word for it….
The University of Lincoln - “One of the country’s most modern and attractive campuses”. (Times Student Guide)
![Page 3: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/3.jpg)
![Page 4: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/4.jpg)
Are we missing a trick?
On-line Nursing Alumni Network
• help our graduates keep in touch with the school and each other
• reflect the realities of life after graduation
• involve students, staff and employers as storytellers and commenter’s
![Page 5: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/5.jpg)
Why Bother?
Picture: Net Strategies 2011
![Page 6: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/6.jpg)
Dr. Shine Dyer (pediatric endocrinologist)
• Started texting her teenage patients to remind them to check their blood sugar and then used her research training to document better long-term blood sugar control after her texting campaign began.
• After a while she asked her teens for feedback and in passing asked them if they thought she “was a cool doctor” for texting them.
• They were unimpressed……This is what they expect in terms of communication.
![Page 7: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/7.jpg)
Picture: Umpf 2011)
![Page 8: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/8.jpg)
Mobile phone internet connections
0
20
40
60
80
100
120
2009 2010 2011 2012
16-24
25-34
35-44
45-54
(ONS 2011)
![Page 9: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/9.jpg)
When was the last time you looked at The Student Room?
“I hear Lincoln has a pretty good nursing course.”
“Lincoln doesn't get enough credit.”
“had an interview there for a nursing course today. Think it went quite well”
![Page 10: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/10.jpg)
The Student Room• The UK’s largest student web community
• 26 million page views and 2.8 million unique users each month. (internet advertising bureau 2011)
• Almost 900k Members • Nearly 35m Posts• 1.7m Threads
• Members are predominantly young people aged 14-20+ who offer support and advice to each other via forums on subjects ranging from education and careers to health, music and relationships.
![Page 11: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/11.jpg)
JamesSmith220191:hey, just got back from Lincolns open day and the lecture about nursing said that there course specifically i aimed at community nursing not hospital based nursing. Does anyone know of any more unis that orientate there course towards the community setting not hospital.
DaveyJones:community nursing has to be part of all nursing courses, but its really easy and simple. I am of the thought that it doesnt require a community orientated course.
JamesSmith220191:Lincoln runs over 2/3 of the course in the community setting and emphasised the fact that they
where churning out nurses that had the aim of specificaly going into community settings.
Assmaster:Lincoln's an awesome place, why would you want to go anywhere else?!
Subcutaneous:lol it sounds like that was a PG course you were looking at! need to be a trained nurse first
JamesSmith220191:Im not sure lol it was just labled as Bsc Adult Nursing and was the only nursing talk today :s
Subcutaneous:Oh, yeah thats most degrees..yeah totally normal, nothing new or special
Lasttoiletroll:Hiya Essex Uni's (Southend campus) adult nursing course might be of interest:http://www.essex.ac.uk/news/event.aspx?e_id=203http://www.essex.ac.uk/coursefinder/...ourse=BSC+B740
![Page 12: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/12.jpg)
Lincoln School of Media
Lincoln School of
Health & Social Care
![Page 13: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/13.jpg)
Nursing
Audio Production
![Page 14: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/14.jpg)
LSM Alumni Network“Linking graduates and friends of the Lincoln School of Media”
![Page 15: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/15.jpg)
Example story
![Page 16: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/16.jpg)
![Page 17: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/17.jpg)
“Don’t do anything stupid” (BBC News Social Media Guidance 2011)
![Page 18: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/18.jpg)
Help is at hand…
• Lincoln University has its own onsite Alumni Consultant
• Experienced blogger
• Funded by the
University
![Page 19: Idiot’s Guide to: Blogging…… Kay Hayden 13 th December 2011 khayden@lincoln.ac.uk](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649f515503460f94c73d60/html5/thumbnails/19.jpg)
Suggested Next Steps…
• Liaise with Alumni Consultant - to set up the blog
• Need one or two Alumni stories
• Network would develop organically - to the benefit of all