Anand ChandrasekherAnand ChandrasekherSenior Vice President, Intel CorporationSenior Vice President, Intel Corporation

Ultra Mobility GroupUltra Mobility Group

Unleashing The Internet ExperienceUnleashing The Internet Experience

Explosive GrowthExplosive Growth

0%

5%

10%

15%

20%

25%

Jan Feb Mar Apr May Jun Jul

Source: Source: ComScoreComScore Aug 2007 Aug 2007 ANIMANIM

20072007

Social Networking % of Total Internet (WW)Social Networking % of Total Internet (WW)

But TodayBut Today’’s Devices Dons Devices Don’’t Offer t Offer An Optimum Experience An Optimum Experience

Subset of the Full InternetSubset of the Full Internet

Inadequate PerformanceInadequate Performance

Incompatible with Each Other Incompatible with Each Other

Communication is Variable and Expensive Communication is Variable and Expensive

“In General The Whole Mobile Space is a big mess. The whole mobile development thing feels like 1984”.

Tom Conrad, CTO Pandora

**Other brand and names are the property of their respective ownerOther brand and names are the property of their respective owners.s.

Mobile Phone: Features Never Used (Q2/07)Mobile Phone: Features Never Used (Q2/07)

53%

54%

55%

56%

58%

61%

Receive Emails with Mobile Phone

Send Photo via Mobile Phone

Send Emails with Mobile phone

Download and Play Video

Using Search Engine on Mobile Phone

Browse the Internet on Mobile Phone

Source: 2007 Source: 2007 –– Parks Associates; Mobile Entertainment Platforms and Services IParks Associates; Mobile Entertainment Platforms and Services II, 2007I, 2007

Software CompatibilitySoftware CompatibilityFor the User and DeveloperFor the User and Developer

Always on Always ConnectedAlways on Always Connected

Mobile Responsivenessand Visualization

WhatWhat’’s Needed to Unleash the Full Internets Needed to Unleash the Full Internet

0

20

40

60

80

100

120

140

160

Windows IE6 WindowsFirefox

UMPC Linux Vendor AInternetPhone

Vendor B InternetTablet

Vendor CInternetPhone

Vendor DPDA

Deliver Full Internet CompatibilityDeliver Full Internet CompatibilityFor the User and DeveloperFor the User and Developer

*57 sites visited, most popular + leading edge, read*57 sites visited, most popular + leading edge, read--only usage models, all only usage models, all errors counted. Data Based on Intelerrors counted. Data Based on Intel’’s Internal Testings Internal Testing

# o

f Er

rors

Number of Errors Found Running Top Internet Sites*Number of Errors Found Running Top Internet Sites*

Source : Intel TestingSource : Intel Testing

ARM ARM

IA IA

No Compromise Internet AccessNo Compromise Internet AccessInnovation Happens First on the PCInnovation Happens First on the PC

No supportNo support

Flash Flash LiteLite 11

Flash Flash LiteLite 22

PC PC Innovation Innovation AdvantageAdvantage

00

11

22

33

44

55

66

77

88

99

20022002 20032003 20042004 20052005 20062006 20072007

Adobe* FlashAdobe* FlashVideo Version **Video Version **

* Other brand and names are the property of their respective own* Other brand and names are the property of their respective ownersers** Chart shows year when version of Adobe Flash Video first com** Chart shows year when version of Adobe Flash Video first commercially available on these architecturesmercially available on these architectures

Source : IntelSource : Intel

Intel ArchitectureIntel Architecture

Mobile (ARM)Mobile (ARM)

2 Yr Gap2 Yr Gap

2 Yr Gap2 Yr Gap

2 Yr Gap2 Yr Gap

VIDEOVIDEO

WITHOUTWITHOUT Sacrificing Performance Sacrificing Performance and Compatibilityand Compatibility

DELIVER DELIVER Lower Thermals, Power Lower Thermals, Power Consumption and Package SizeConsumption and Package Size

Intel Innovation ImperativesIntel Innovation Imperatives

2008: Menlow Platform2008: Menlow PlatformGreat Performance and 10X* Lower PowerGreat Performance and 10X* Lower Power

PoulsboPoulsboSilverthorneSilverthorne

New New ““Grounds UpGrounds Up”” Low Power Low Power Architecture Built on 45nm ProcessArchitecture Built on 45nm Process

Low Power Chipset withLow Power Chipset withIntegrated GraphicsIntegrated Graphics

74 mm74 mm

143 mm143 mm

63 x 90mm

63 x 90mm

* Menlow Platform power is 10x lower when compared against first 2006 UCP Platforms. In this instance power refers to CPU TDP Measurements and will be demonstrated in this keynote

Fall IDF 2005Fall IDF 2005

DEMODEMO

Always Connected ExperiencesAlways Connected ExperiencesIntegrating Low Power Computing and CommunicationsIntegrating Low Power Computing and Communications

74 mm74 mm

143 mm143 mm

63 x 90mm

63 x 90mm Mini Card Options for Mini Card Options for WiMAX and 3GWiMAX and 3G

SIB Options for 3 Radio SIB Options for 3 Radio WifiWifi/Bluetooth/GPS and 3G/Bluetooth/GPS and 3G

Standardized Communication Standardized Communication Modules for Low Power Modules for Low Power

Form FactorsForm Factors

DEMODEMO

Mobile Innovation AllianceMobile Innovation AllianceAnnounced at Spring IDF; 6 Months of Great InnovationAnnounced at Spring IDF; 6 Months of Great Innovation

Thank youThank you

InventecInventec

BenqBenqElektrobitElektrobit

CompalCompalQuantaQuanta

AsusAsus

Industry Investment and InnovationIndustry Investment and Innovation

Microsoft CollaborationMicrosoft Collaboration

*Other brand and names are the property of their respective owne*Other brand and names are the property of their respective owners.rs.

Intel Ultra Mobile Platforms and Intel Ultra Mobile Platforms and Windows VistaWindows Vista**

Continued Innovation of Continued Innovation of UMPC PlatformsUMPC Platforms

Thanks Microsoft !!!Thanks Microsoft !!!

Mobile Internet Devices with LinuxMobile Internet Devices with LinuxLinuxLinux Well Suited for Footprint and Power ManagementWell Suited for Footprint and Power Management

Moblin.OrgMoblin.Org

A Vibrant Community To Deliver: A Vibrant Community To Deliver: A Standard StackA Standard Stack

Application CompatibilityApplication CompatibilityEnable Great ExperiencesEnable Great Experiences

*Other brand and names are the property of their respective owne*Other brand and names are the property of their respective owners.rs.

Mark Mark ShuttleworthShuttleworthCanonicalCanonical

**Other brand and names are the property of their respective ownerOther brand and names are the property of their respective owners.s.

DEMODEMO

Al RamadanAl RamadanSenior Vice PresidentSenior Vice President

Mobile and Device Solutions Business UnitMobile and Device Solutions Business UnitAdobeAdobe

**Other brand and names are the property of their respective ownerOther brand and names are the property of their respective owners.s.

DEMODEMO

But But –– This Is Just The BeginningThis Is Just The Beginning

Next Up: MoorestownNext Up: Moorestown

Moorestown PlatformMoorestown Platform

SOCSOCBring Latest Process Benefits to CPU, Bring Latest Process Benefits to CPU, Graphics, Video and Memory ControllerGraphics, Video and Memory Controller

Communications HubCommunications Hub

All plans, features and dates are preliminary and subject to change without notice

Low Power OperationLow Power OperationFocus I/O Hub on Storage, Features & Focus I/O Hub on Storage, Features & CommsComms IntegrationIntegrationEnable Fast Turn Around Time Enable Fast Turn Around Time

IA 45nm COREIA 45nm CORE

MemoryMemoryControllerController

VideoVideoEncodeEncode

I/O I/O BlockBlock

I/O I/O Block Block

Graphics &Graphics &DisplayDisplay

SystemSystemControllerController

VideoVideoDecodeDecode

Solid StateSolid StateDisk ControllerDisk Controller

SOCSOC

I/O I/O BlockBlock

I/O I/O BlockBlock

I/O I/O BlockBlock

. . . . . .

Normalized Platform Idle Power

0

1

2008 2009/2010

Moorestown Platform Imperative: Moorestown Platform Imperative: Uncompromising Battery LifeUncompromising Battery Life

10X*10X*ReductionReduction

* * Intel Estimate Based on Technical Specification. Intel Estimate Based on Technical Specification.

ANIMANIM

Enabling The Next Generation of Full Internet On The GoEnabling The Next Generation of Full Internet On The Go

Summary: Summary: Unleash The Internet ExperienceUnleash The Internet Experience

Full Internet In Your Pocket is a Major Transformation Full Internet In Your Pocket is a Major Transformation

An Explosive OpportunityAn Explosive Opportunity

Momentum Is Building Momentum Is Building

We Are on Track We Are on Track

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