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Post on 22-Mar-2016




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  • 1

  • 2


    About us 4

    Exhibiting Entreprenuers 6

    Afro Lounge 7

    Recent Media 8

    Adora Fine Jewellery 9

    Dtiro Events Management 10

    Diamond love Bridal Couture 10

    Romele Publishing 11

    DesireAfrica Travel 12

    Vugimamusi Tading 13

    GIBS 14

    Kano Construction 15

    Thetha Nathi Investments 16

    Metako Projex 17

    Our Partners 18

    McCann: Mr Fraser Lamb 19

    Mazia: Madoda Sibeko 20

    Pule inc: Sybrandt Stadler 21

    Tusiyah: Abigail Mahlangu 22

    Acknowledgments 23



    Who We Are

    IDF Managers is the brainchild of Identity Partners, an investment

    holding company established and owned by black women.

    IDF Managers was established on 01 March 2008 to exploit the

    opportunity of profitably investing in the entrepreneurial SME

    sector by providing appropriate products and support to the


    The vision to create a leading entrepreneurial investment and

    development entity was also driven by the socio-economic

    development that can be achieved in the process of supporting

    and growing a sustainable entrepreneurial SME sector.

    IDF Managers aims to be the leading organization in developing

    innovative financial products that are integrated with non-

    financial support, and unlocking value in the entrepreneurial

    SME sector through the provision of fund management services

    for Institutional and Corporate Investors.

    IDF Managers is led by black women professionals who possess

    skills and expertise in investment banking, socio-economic

    development and strategic policymaking.


  • Strategic Priorities

    South Africas SME sector holds great economic growth prospects

    for its citizenry.

    In creating a sector that is well organized, commercially driven,

    growth focused, and responsive to South Africas socio-economic

    challenges, the SME sector will be a significant, and relevant, player

    in the mainstream economy.

    To achieve its vision, IDF Managers has set itself strategic goals to:

    Invest in, and develop black-owned businesses;

    Contribute to the support and growth of businesses owned by

    women and youth;

    Contribute to the development of local economies in rural and

    peri-urban areas;

    Support commercial businesses that yield substantial socio-

    economic returns;

    Create a dynamic entrepreneurial SME sector that attracts

    increased interest and investment from the private sector, by

    yielding a positive return on its investments;

    Develop new products and

    solutions suited to this new,

    emerging economy; and

    Create new industries that defend

    and improve South Africas

    competitiveness in Africa, and the

    rest of the globe. 5

  • ntrprn/



    a person who sets up a business or

    businesses, taking on financial risks

    in the hope of profit.

    "many entrepreneurs see potential in

    this market"



  • Linda Moemise is co-founder and

    Managing Director of Afro Lounge

    Kitchen Bar. Linda is an accomplished

    business woman who was raised in an

    entrepreneurial family.

    Her upbringing coupled with her

    supportive business and life partner,

    Ashley Moemise, turned their love for

    entertaining and for quality African food

    into a memorable culinary and social

    experience located in the heart of

    Pretoria CBD.

    Ashley has extensive experience in

    customer service and service training

    from working for 13years at South African

    Airways, together they travelled the

    world and the rest of the continent

    experiencing exotic flavours.

    The name Afro Lounge Kitchen Bar

    inspires the people, cuisine and spirit

    emitted from our warm kitchens and thus

    creating a comfort of some sort.

    They serve African cuisine and also

    provide catering services to external

    clients. Their menu offers options to

    what they call the Euro-African taste.

    In the four years the business has

    operated, the two entrepreneurs

    have won and failed many times, but

    equally importantly, learnt and

    grown invaluable business lessons.

    "It is very important to cut your

    losses and focus on activities that

    keep the business afloat. Good

    practice in labour relations is vital as

    our staff play a significant role. To be

    compliant in all aspects and to

    network with other segments in

    business provides us with

    opportunities", shared Linda.

    Linda and Ashley were introduced to

    IDF Managers in 2010 via a friend

    and satisfied beneficiary. Today the

    business employs 30 full-time staff,

    and thanks to IDF Managers financial

    investment, they invested in fixed

    assets and working capital when it

    was needed most.

    There is no doubt that the continued

    support from IDF Managers gives

    Afro Lounge Kitchen Bar the right

    ingredients for sustainable long-

    term success





    Government Communications and Information Systems (GCIS)

    Department (Open Day: Know Your

    Organisation 2013) ;

    Identity Development Fund Managers: Networking Session & Launch of IDF II.


    GCIS Head Office

    Recent Media also Provides digital touch

    screen solutions for advertisers who seek to

    capture targeted markets such as students

    within institutions of higher learning through

    our digital touch screen platform.


    Recent Media also provides digital

    advertising solutions for advertisers seeking

    to capture targeted audiences such as

    students in universities.


    University of Johannesburg Student Centres Vaal University of Technology

    Recent Media provides digital touch screen

    kiosk rental for events and leasing to

    organisations which use them for internal

    communications purposes.

    Included in these packages are tailor made

    interactive software solutions such as digital

    magazines and digital questionnaires/surveys.


  • AdoraFine Jewellery store is

    located in Lenasia, Gauteng.

    They are stockists of real Gold,

    Diamond, Sterling Silver Jewellery and

    Branded watches. ADORA offers a

    selected range of items, many special

    limited designs and one-off pieces.

    Quality of Diamonds are higher than

    the average chain stores supplies and

    all exclusive pieces are certified with a


    3 payment plans for jewellery is in place for easier accessibility for

    customers especially for that special wedding ring. One is a cash

    discount, two is opening an in-store account and offering a facility of 24-

    36 months to pay, third is a lay-away facility for the customer to pay the

    item over 6 months, interest free.

    Service excellence is the motto at ADORA Fine Jewellery with Mrs.

    Chanchal Soni, as Director, who has 25 years of experience in the retail

    jewellery field, both here in South Africa and in Canada.


    ADORA offers custom

    designs and make-up of jewellery is also offered.

  • DTiro was founded on hard work and

    determination. It was grown organically, with

    the business starting up it services offering by

    utilizing second hand tents and equipment, to

    eventually investing in its own infrastructure.

    The business was started using capital sourced

    from the saving of the founders. The company

    provides comprehensive services, pillared on

    the rental of Bedouin stretch tents.

    Diamond Love Bridal Couture is a stockiest of Benjamin Roberts, Modeca,

    Tia, Beautiful and newly and Kitty Chan. The Benjamin Roberts, Modeca, Tia

    and Beautiful are ranges well known all over Europe and the Uk. The Brands

    can be seen in most international magazines. These ranges are made with

    very high quality fabrics, their designs are fashion forward and the fit is


    Boitumelo has been involved with a number of companies within various

    industries during her years of employment. She has worked in the cellular, IT

    and accounting industries mainly in the capacity of Business Development

    and Relationship Management.


  • Romele Publications is the publisher of

    Hola MaHigh-School, which is

    distributes 50,000 copies to all high

    schools in Gauteng at no cost. The

    potential readership is 397,000 high-

    school students. The intention is to be

    national in 2013/14. Romele was

    registered in 2006. Romele