idf digimag potrait

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CONTENTS PAGE

About us 4

Exhibiting Entreprenuers 6

Afro Lounge 7

Recent Media 8

Adora Fine Jewellery 9

Dtiro Events Management 10

Diamond love Bridal Couture 10

Romele Publishing 11

DesireAfrica Travel 12

Vugimamusi Tading 13

GIBS 14

Kano Construction 15

Thetha Nathi Investments 16

Metako Projex 17

Our Partners 18

McCann: Mr Fraser Lamb 19

Mazia: Madoda Sibeko 20

Pule inc: Sybrandt Stadler 21

Tusiyah: Abigail Mahlangu 22

Acknowledgments 23

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ABOUT US

Who We Are

IDF Managers is the brainchild of Identity Partners, an investment

holding company established and owned by black women.

IDF Managers was established on 01 March 2008 to exploit the

opportunity of profitably investing in the entrepreneurial SME

sector by providing appropriate products and support to the

sector.

The vision to create a leading entrepreneurial investment and

development entity was also driven by the socio-economic

development that can be achieved in the process of supporting

and growing a sustainable entrepreneurial SME sector.

IDF Managers aims to be the leading organization in developing

innovative financial products that are integrated with non-

financial support, and unlocking value in the entrepreneurial

SME sector through the provision of fund management services

for Institutional and Corporate Investors.

IDF Managers is led by black women professionals who possess

skills and expertise in investment banking, socio-economic

development and strategic policymaking.

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Strategic Priorities

South Africas SME sector holds great economic growth prospects

for its citizenry.

In creating a sector that is well organized, commercially driven,

growth focused, and responsive to South Africas socio-economic

challenges, the SME sector will be a significant, and relevant, player

in the mainstream economy.

To achieve its vision, IDF Managers has set itself strategic goals to:

Invest in, and develop black-owned businesses;

Contribute to the support and growth of businesses owned by

women and youth;

Contribute to the development of local economies in rural and

peri-urban areas;

Support commercial businesses that yield substantial socio-

economic returns;

Create a dynamic entrepreneurial SME sector that attracts

increased interest and investment from the private sector, by

yielding a positive return on its investments;

Develop new products and

solutions suited to this new,

emerging economy; and

Create new industries that defend

and improve South Africas

competitiveness in Africa, and the

rest of the globe. 5

ntrprn/

noun

1.

a person who sets up a business or

businesses, taking on financial risks

in the hope of profit.

"many entrepreneurs see potential in

this market"

Entrepreneur

6

Linda Moemise is co-founder and

Managing Director of Afro Lounge

Kitchen Bar. Linda is an accomplished

business woman who was raised in an

entrepreneurial family.

Her upbringing coupled with her

supportive business and life partner,

Ashley Moemise, turned their love for

entertaining and for quality African food

into a memorable culinary and social

experience located in the heart of

Pretoria CBD.

Ashley has extensive experience in

customer service and service training

from working for 13years at South African

Airways, together they travelled the

world and the rest of the continent

experiencing exotic flavours.

The name Afro Lounge Kitchen Bar

inspires the people, cuisine and spirit

emitted from our warm kitchens and thus

creating a comfort of some sort.

They serve African cuisine and also

provide catering services to external

clients. Their menu offers options to

what they call the Euro-African taste.

In the four years the business has

operated, the two entrepreneurs

have won and failed many times, but

equally importantly, learnt and

grown invaluable business lessons.

"It is very important to cut your

losses and focus on activities that

keep the business afloat. Good

practice in labour relations is vital as

our staff play a significant role. To be

compliant in all aspects and to

network with other segments in

business provides us with

opportunities", shared Linda.

Linda and Ashley were introduced to

IDF Managers in 2010 via a friend

and satisfied beneficiary. Today the

business employs 30 full-time staff,

and thanks to IDF Managers financial

investment, they invested in fixed

assets and working capital when it

was needed most.

There is no doubt that the continued

support from IDF Managers gives

Afro Lounge Kitchen Bar the right

ingredients for sustainable long-

term success

AFRO LOUNGE

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CLIENTS

Rental

Government Communications and Information Systems (GCIS)

Department (Open Day: Know Your

Organisation 2013) ;

Identity Development Fund Managers: Networking Session & Launch of IDF II.

Leasing

GCIS Head Office

Recent Media also Provides digital touch

screen solutions for advertisers who seek to

capture targeted markets such as students

within institutions of higher learning through

our digital touch screen platform.

ADVERTISING SITES

Recent Media also provides digital

advertising solutions for advertisers seeking

to capture targeted audiences such as

students in universities.

Sites

University of Johannesburg Student Centres Vaal University of Technology

Recent Media provides digital touch screen

kiosk rental for events and leasing to

organisations which use them for internal

communications purposes.

Included in these packages are tailor made

interactive software solutions such as digital

magazines and digital questionnaires/surveys.

8

AdoraFine Jewellery store is

located in Lenasia, Gauteng.

They are stockists of real Gold,

Diamond, Sterling Silver Jewellery and

Branded watches. ADORA offers a

selected range of items, many special

limited designs and one-off pieces.

Quality of Diamonds are higher than

the average chain stores supplies and

all exclusive pieces are certified with a

valuation.

3 payment plans for jewellery is in place for easier accessibility for

customers especially for that special wedding ring. One is a cash

discount, two is opening an in-store account and offering a facility of 24-

36 months to pay, third is a lay-away facility for the customer to pay the

item over 6 months, interest free.

Service excellence is the motto at ADORA Fine Jewellery with Mrs.

Chanchal Soni, as Director, who has 25 years of experience in the retail

jewellery field, both here in South Africa and in Canada.

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ADORA offers custom

designs and make-up of jewellery is also offered.

DTiro was founded on hard work and

determination. It was grown organically, with

the business starting up it services offering by

utilizing second hand tents and equipment, to

eventually investing in its own infrastructure.

The business was started using capital sourced

from the saving of the founders. The company

provides comprehensive services, pillared on

the rental of Bedouin stretch tents.

Diamond Love Bridal Couture is a stockiest of Benjamin Roberts, Modeca,

Tia, Beautiful and newly and Kitty Chan. The Benjamin Roberts, Modeca, Tia

and Beautiful are ranges well known all over Europe and the Uk. The Brands

can be seen in most international magazines. These ranges are made with

very high quality fabrics, their designs are fashion forward and the fit is

impeccable.

Boitumelo has been involved with a number of companies within various

industries during her years of employment. She has worked in the cellular, IT

and accounting industries mainly in the capacity of Business Development

and Relationship Management.

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Romele Publications is the publisher of

Hola MaHigh-School, which is

distributes 50,000 copies to all high

schools in Gauteng at no cost. The

potential readership is 397,000 high-

school students. The intention is to be

national in 2013/14. Romele was

registered in 2006. Romele