identity, wayfinding and signage for public hospitals

VCP 604 Design Project III Stage 2 [08th June 2012 ]

Project by: Xaxa Aman Rupesh

Project Guide: Prof. Ravi Poovaiah

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| IITB VCP604 Identity, Wayfinding and Signage for Public Hospitals [Xaxa Aman Rupesh]

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• good example of multi disciplinary project

• enough time to study and come up with a holistic solution

• to see a complete cycle of Design Intervention.

• an investigation of as to what is meant by the terms as individual and how it adds up to a greater whole when all of them come together

• deals with the current scenario and then proposing a holistic solution to this in the public domain

• an example wherein we could see how various disciplines come together to deliver a holistic design solution


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• identify the various aspects which give birth to an ineffective Wayfinding in a Public Hospital

• this would then lead to a design solution which may overshoot the domains of Visual Communication

• output pertaining to the Visual Communication part of the Project would be dealt with


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Source: http://www.spd.org/2009/03/20/varan_preview_thumb_w_580.jpg

Source:http://onemansblog.com/wp-content/uploads/2009/08/Las-Vegas-Sign.jpg/

Source:http://lisavis.de/bilder/grafik/cityguide/cityguide_12.jpg

Source: http://blog.maps.nokia.com/wp-content/uploads/2011/10/WP_RoutePreview-635x423.jpg

Source:http://www.fastcodesign.com/multisite_files/codesign/imagecache/1920/article_feature/1280-projected-arrow-future.jpg

Fig :Traditional Fig :Contemporary Fig :Current trends Fig :Digital Interface Fig :MIT’s Guiding Light

• old discipline and long way to go

• new technology excite us

• understanding the context and surrounding, culture and tradition


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72%

28%

Rural Population

Urban Population

20%

80%

Public Sector

Private Sector

Fig : Distribution of Population Source: Census of India, http://censusindia.gov.in/Census_Data_2001/India_at_glance/rural.aspx


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• healthcare scenario in India • refurbishment in Public Healthcare Sector • good Wayfinding a far fetched idea as,

lacking basic amenities

• architectural component of Wayfinding Design • accentuating Wayfinding • visual cues

• literacy and Functional Literacy


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Source:http://www.creativereview.co.uk/cr-blog/2010/december/landor-associates-new-wayfinding-systems-for-great-ormond-street-hospital

Source:http://www.behance.net/gallery/St-Michaels-Hospital-Toronto-Wayfinding-Project/742368 Source: Author

Fig :Great Oromond Street Hospital for Children Fig :St. Michael’s Hospital Fig :Powai Hospital


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• innovative ways to tackle the problem and have funds to do that

• the condition in the country is pitiable

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Fig: KJ Somaiya Medical College, Hospital and Research Centre, Sion

Fig: KEM, Parel Fig: JJ group of Hospitals, Byculla

Source: www.wikimapia.com Source: www.wikimapia.com Source: www.wikimapia.com

KJ Somaiya Hospital • Founded in 1991 by

Padmabhushan Pujya Sri Karamshi Jethabhai Somaiya

• Eastern Express Highway, Sion • 21 departments


01 Source: www.wikimapia.com


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Fig Hospital Pictures 1.Front View 2.Side View 3.Back View

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Sixth Floor Functions 1. Ward 2. General Medicine 3. College Admin. 4. Pediatrics 5. Central Library 6. Physio Admin. 7. Physiotherapy 8. Chest 9. Skin 10. Physiology 11. Physio HOD 12. SAHAS 13. Physiotherapy

Lectures

Ground Floor Functions 1. Hospital Admin. 2. College Admin. 3. Gynecology 4. Ayurveda OPD 5. Pathology 6. Blood Bank 7. Casualty 8. Pharmacy 9. OPD 10. Radiology 11. Canteen 12. Canteen Store 13. Toilets

First Floor Functions 1. RMO Residence 2. SAHAS 3. Gynecology Ward 4. Operation Theater 5. Pharmacology 6. Microbiology 7. Pathology 8. Private Research 9. Toilets

Second Floor Functions 1. Cardiac Centre 2. Surgical 3. Operation Theater 4. Bio Chemistry 5. Physiology 6. Anatomy 7. Toilets

Third Floor Functions 1. Cardiac Centre 2. Sunidhi Special 3. Operation Theater 4. ICU 5. Lecture Theaters 6. Anatomy 7. Bio Chemistry 8. Toilets

Fourth Floor Functions 1. Nursing College 2. Nursing Residence 3. School of Nursing 4. Hospital Admin. 5. RMO Residence 6. Toilets

Fifth Floor Functions 1. Ward 2. General Medicine 3. Surgical 4. Pediatrics 5. PSM 6. Forensic 7. Toilets

Fig :Floor wise distribution of functions in the Hospital Complex


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R 80

G 185

B 70

R 240

G 80

B 100

R 245

G 130

B 30

R 160

G 80

B 120

R 45

G 150

B 235

1.Medical College

2.Medical Hospital

3.School of Nursing

4.College of Physiotherapy

5.Residences

R 40

G 160

B 45

R 250

G 225

B 20

R 255

G 5

B 20

Fig :Identity and color scheme


01 Fig :Numbering System of Doors

Decoding the Door Numbering System

1. The first thing a person notices is the COLOR of the board

which tells her/ him as to which function he is at.

2. The first letter tells us the Wing of the Hospital Complex as

in the case alongside it is B WING.

3. Secondly it tells us the floor it is in, in this case

FLOOR NUMBER 1.

4. And then, finally it tells us what the door number is in this

case, NUMBER 01.


01 Fig : Pictograms for female.


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Characteristics to be present in the Typeface

• Humanist

• Large Counters

• Condensed

• Contemporary


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Choice of Latin Typefaces

1. Humanist777

2. Din Next

3. Myriad

4. FF Info

5. Frutiger

6. Frutiger Neue

7. Museo Sans

8. CG Heldustry

9. Etica

10.Open Sans

11.PT Sans

Choice of Marathi Typeface

1. Kiran

2. KrutiDev 010

3. CDAC GISTY Yogesh

4. DV ME Shree

Choice of Hindi Typefaces

1. DV NID

2. Saral Devanagari

Roman

3. Mangal Regular

4. DV Maha


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Fig: Devanagari at 60ft Fig: Devanagari at 30ft Fig: Latin at 60ft Fig: Latin at 30ft Fig: Devanagari and Latin character set used for experiment.

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01 Fig: Working the circulation of people in the Hospital Complex


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अस्थिव्यगंोपचार शाथर हड्डी और जोड़ रोग विशेषज्ञ

Orthopedics

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• amalgamation of all the small design as the final

solution to the problem at hand.

• these small interventions as a whole build up to that

better solution than when, they would have had

been implemented as single identities in isolation.

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01 Source: www.wikimapia.com 32


01 Fig: Conceptual 33


01 Fig: Final 34

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01 Fig: Front view before. 36


01 Fig: Front view after. 37

Top of the Building Signage

Material

Special Features


01 Fig: Size of the letter on top of the building 38

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01 Fig: Signage at the entrance 40

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01 Fig: Markings on the road. 42

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01 Fig: Left view after. 44


01 Fig: Perspective of Left view after. 45


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Fig: Plan of the Ground Floor[ Location of Overhead Signage Board] 46


01 Fig: Overhead Signage Board 47


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Fig: Plan of the Ground Floor[ Wall Mounted Signage Board] 50


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01 Fig: New Overhead Signage Board with Room Numbers 58


01 Fig: Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD. 59


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450x600

Devanagri 165 points

Latin 130 points

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150x300

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150x300

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450x600

Devanagari 165 points

Latin 130 points

Height of the Sign board from

ground: 2100mm

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450x400

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01 Fig: [ First Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 70


01 Fig: [ Second Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 71


01 Fig: [ Third Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 72


01 Fig: [ Fourth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 73


01 Fig: [Fifth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 74


01 Fig: [Sixth Floor] Location of all the Door Marks with the function happening inside and the Doctors working in case of OPD/Ward. 75


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• How various design disciplines come together in this project

• Implication of a small mistake in the whole process

• Working in public domain

• [Design Process] Conceptualization>Prototype>Test>Fabricate> Installed>Watched Over

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identity, wayfinding and signage for public hospitals

Documents

tradition iitb vcp604

xaxa aman rupesh project

ineffective wayfinding

public domain

public sectorprivate

design project

children fig

author fig