identity vs brand, branding extended
DESCRIPTION
Identity, Image and Brand are related but mean different things. Check this presentation by Bea StanfordTRANSCRIPT
Identity vs. Brandextended
www.astanford.com
Identity
- Who you are- What you think about yourself - How you present yourself
or this
Organization’s Visual Identity
- A name
- Logo
- Website
- Advertising
You name it…
Identity should express personality
Apple brand personality:- Friendly
Apple “look” is also friendly, from the website to the products design
Identity should express personality
IBMFormal and professional
Image
Image is how you are viewed by others
This or
Image
Image is people’s
opinion or feeling about a product, service, company, or person.
Can you control people’s feeling?
Brand positioning helps
It simplify the message
and creates the motivation hook
Classic example: Volvo
Safety First
Great example: BASF
BASF: Invisible contribution, Visible success
Image vs. Brand
When many people perceive
the image in the same way
the brand is born
The power of a design
Branding and Design come together
Why design is important?
of what we learn come to us visually
Identity, Image and the Brand
Identity – the manifestation of the qualities
Image – Other people perceptions
Brand – Collective Agreement on the image
Identity vs. Image
Tell me what is more important?
- the IdentityOr
- the Image
Branding
Branding techniques can be applied to any product, service, company or a person
By Bea Stanford,
Visit www.astanford.com
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