identity project: my self-branding

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I am a communicator, creative and passionate, addicted to travels and the discovery of new horizons, who brings her knowledge of cultures, languages and social media in order to help non-profit organisations.’ http://eleonorerothley.flavors.me/

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An overview of my self-branding and my online identity. #Gloco14 #Assignment01

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Page 1: Identity Project: my self-branding

‘I am a communicator, creative and passionate, addicted to travels and the discovery of new horizons, who brings her knowledge of cultures, languages and

social media in order to help non-profit organisations.’

http://eleonorerothley.flavors.me/

Page 2: Identity Project: my self-branding

My ID statement I   am   a   communicator,   crea.ve   and   passionate,   addicted   to  travels   and   the  discovering   of   new  horizons,  who  brings   her  knowledge  of  cultures,  languages  and  social  media  in  order  to  help  non-­‐profit  organisa.ons.      Collabora.ve,  connected,   involved  and  ethical  sensi.ve,   I  am  interested  in  combine  communica.on  with  the  social  area,  to  highlight  the  necessity  and  the  understanding  of  such  tools  for  non-­‐profit   organisa.ons.   Thanks   to   my   experiences   and   my  master  degree  in  Communica.on  and  Media,  I  try  to  find  the  best  way  to  manage  and  adapt  the  communica.on  according  to  the  different  cultures  and  social  environments.    

Page 3: Identity Project: my self-branding

I   experienced   four   humanitarian   projects   in   different  countries   that   allowed   me   having   a   good   overview   and  understanding  of  their  cultures.  I  really  learnt  the  use  of  social  media  and  online  communica.on  during  my  last  experience  in  Cambodia  where  I  worked  as  a  Communica.on  Manager  in  a  social  enterprise.      From  now,  I  focus  my  brand  strategy  on  maintaining  a  mul.-­‐plaForm   ac.vity   (TwiHer,   Facebook,   LinkedIn,   Pinterest,  Instagram,   Google   +,   Blogger,   Flickr,   Alibaba…)   with   a  consistent  content  and  regular  pos.ng.      Why   I   am   unique?   Because   I   know   the   best   restaurant   at  which  to  eat  in  a  several  countries!    

Page 4: Identity Project: my self-branding

My strategy

² Flickr: to share my photos and travelling experiences

² LinkedIn: for my professional network and interacting with professional groups such as ‘Social Media Marketing Group’ or ‘Experts solidaires’

² Twitter: for the tutes, the actuality and interacting with my friends and communities

² Pinterest: for the creativity and finding ideas

Page 5: Identity Project: my self-branding

My Blog posts

•  The literature and theory discussed: hHp://eleonorerothleygloco14.blogspot.com.au/2014/08/lets-­‐talk-­‐about-­‐iden.ty.html  

 •  Media mapping: hHp://eleonorerothleygloco14.blogspot.com.au/2014/08/on-­‐road-­‐to-­‐media-­‐mapping.html  

 •  The development of my identity: hHp://eleonorerothleygloco14.blogspot.com.au/2014/08/looking-­‐forward-­‐my-­‐online-­‐iden.ty-­‐and.html    

Page 6: Identity Project: my self-branding

Evidence of twitter activity

Page 7: Identity Project: my self-branding

Other platforms

Flickr LinkedIn

Pinterest Facebook

Page 8: Identity Project: my self-branding

Diagram