IDENTITY GUIDELINES24 August 2016

Version 1.0

03 Primary Logo

04 Orientation

05 Logo Mark

06 Clear Space and Minimum Size

07 Color Speci�cations

08 Full Color

09 Single Color

10 Black & White and Grayscale

11 Improper Usage

12 Application & Context

TABLE OF CONTENTS

02

The Alpha Sealing Products identity consist of wordmark/letterforms & symbol or logo mark. All its elements must never be altered or modi�ed in any way. The logo is most e�ective when positioned in a clear space, which helps to protect its integrity. It must always be reproduced in Pantone color unless the application requires four-color process or single color black.

PRIMARY LOGO

SYMBOLor LOGO MARK

LOGO TYPE orWORD MARK

03

This is the preferred use of the logo withwhere the logo mark is located at the side of the wordmark.

Wide Version

If spacing is minimal and the logo wouldlook small and inferior it’s ideal to use a with a wide version. This provides �exibility in presenting the logo with prominence.

Tall Version

ORIENTATION

04

The Alpha Sealing Products logo can also work as an icon for web and mobile applications. This provides �exibility to present the logo with prominence while maintaining a considered, open and contemporary presentation.

The Logo as an Icon

LOGO MARK

05

Clear space frames the logo, separating it from other elements such as headlines, text, illustration, imagery and the outside edge of printed materials. The clear space indicated is the minimum. Whenever possible, allow more than this amount of clear space to maximize brand visibility. The ideal minimum clear space is half the height of letter ‘A’ ofAlpha Sealing Products word mark.

Minimum Clear Space

The minimum size is the smallest the logo can be displayed before losing its legibility. Whenever possible the logo should be no smaller than 10 mm width.

Minimum Size

CLEAR SPACE AND MINIMUM SIZE

10 mm

06

COLOR SPECIFICATIONS

ROYAL BLUEPANTONE 2945 CCMYK: 100, 45, 0, 14RGB: 0, 100, 170HEX: 0064AA

LIGHT GRAYPANTONE Cool Gray 5 CCMYK: 0, 0, 0, 29RGB: 197, 199, 202HEX: C5C7CA

DARK GRAYPANTONE Cool Gray 9 CCMYK: 0, 0, 0, 51RGB: 150, 149, 153HEX: 969599

Colors are important to the visual identity; consistency is essential. The colors are speci�ed in Pantone colors and these colors are therefore the “ideal colors”. All colors should match the value for coated Pantone as much as possible to ensure identical color in all media. CMYK colors are used in printed materials such as brochures, lea�ets and posters. While RGB and HEX are used for online media, web, broadcast and mobile applications.

07

FULL COLORThis is the preferred use of the logo using the assigned Pantone Colors and is placed on a white background. The logo is also �exible enough to work on light and dark backgrounds, as long as it can be easily recognized.

08

SINGLE COLORThis version is ideal for one color printing where cost, material, treatment or production is limited (e.g. stamping, textile printing, embossing, embroidery, staining, etc.)

09

BLACK & WHITE AND GRAYSCALEThe grayscale version should be used on faxes or any materials you reproduce using a copier. While the black & white version that should be used when you want your logo engraved or metal etched.

10

IMPROPER USAGEIt is encourage to be familiar with the correct usage of the Alpha Sealing Products logo.The integrity of the logo must be respected at all times. Any modi�cation of the logo confuses its meaning and diminishes its impact.

1. Do not re-create or retype the wordmark.

2. Do not change the logo color if it’s not speci�ed and not part of the corporate colors.

3. Do not distort, stretch or alter the logo in any way.

4. Do not put the logo on a busy background without enough contrast.

5. Do not place any sort of illustration, clipart and any other stereotype imagery to the logo.

6. Do not tilt the logo mark and wordmark in any way.

7. Do not print or use the logo in outline.

8. Do not use graphic e�ects, outlines or drop shadow in the logo.

11

ALPHASEALING PRODUCTS

APPLICATION & CONTEXTThe illustrative examples shown here demonstrates how the logo would work in an actual application. All application examples are for illustrative purposes only.

BUSINESS CARDS

WEBSITE

WALL SIGNAGE

STATIONERY SET

PRODUCT PACKAGING

GLASS DOOR SIGNAGE

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Designed by Airborne