identities
DESCRIPTION
Identities produced by Quentin Berryman at Qube Studio or whilst at Batey and Brand Union (previously known as Enterprise IG) where applicable.TRANSCRIPT
Iden
titi
es
A corporate identity is more than a design image. It
is an organisation’s unique character – a combination
of its reputation, name, corporate culture, operations
and activities. Besides encapsulating these qualities,
it also adds something to them.
Designing identities requires the designer to become
intrinsically involved in the organisation, so as to
have a complete understanding and thus influence
the image presented in all its aspects.
With the designer ever present, quality and flexibility
complement the design rules and regulations set for
implementation. In the application of identity design,
it is not slavish consistency but real quality
that brings about distinction.
© 2009 Qube Studio Pte Ltd
Esplanade - theatres on the bayOpening launch
Singapore Airlines Passenger class realigment
The Fullerton SingaporeHotel launch
Four Seasons Hotels and ResortsBrand guardianship, Asia Pacific
Four Seasons Hotel BangkokThe Regent Hotel Bangkok realignment
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ANCIENT HOSPITALITY DISTINCTIVE LUXURY ANCIENT HOSPITALITY D I S T I N C T I V E L U X U R Y A N C I E N T H O S P I T A L I T Y D I S T I N C T I V E L U X U R Y
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T R O P I C A L M Y S T I C A L S P I R I T U A L T R O P I C A L M Y S T I C A L S P I R I T U A L
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TROPICAL MYSTICAL SPIRITUAL TROPICAL MYSTICAL SPIRITUAL
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Four Seasons Resort Bali at Jimbaran BayPrivate Estates opening
Four Seasons Resort Chiang MaiThe Regent Chiang Mai Resort & Spa realignment
C h i a n g M a i
The Cooking School
Four Seasons Hotel Hong KongOpening
h o n g k o n g
Four Seasons Hotel JakartaThe Regent Hotel Jakarta realignment
J a k a r t a
Four Seasons Resort Langkawi, MalaysiaOpening
L a n g k a w i
Four Seasons Resort Maldives at Kuda HuraaLuxury cruise boat launch
Four Seasons Resort Langkawi, MalaysiaRestaurant identity
Four Seasons Resort Langkawi, MalaysiaRestaurant identity
Sarawak Tourism BoardIdentity
Singapore Drugs CouncilCampaign identity
AgritaniAgricultural broker identity
SwatchWatch identity
Disclaimer
Work included in this book was produced by Quentin Berryman during his employment
as Managing Partner / Design Director with Batey and as Design Director with Enterprise IG,
where applicable.
qubestudio.com