ideation + introduction to prototyping
DESCRIPTION
Kyued Up Coming up with Solutions, Choosing Solutions, and Building PrototypesTRANSCRIPT
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Kyued Up
Ideate + Prototype3.8.14
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E D I P T
Empathize Define Ideate Prototype Test
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Why: To come up with solutions based on empathy and our problem definition
I Ideate
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Be Wild
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Combine Ideas
+ =
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Make it Visual
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Go for Quantity!
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Quantity (with speed)
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Ready, set, go!
10 minutes
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What would be a terrible idea?
3 minutes
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How would IKEA make it?Or Apple? Or McDonalds?
3 minutes
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What if you used technology from 100 years
ago?
3 minutes
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Cluster Ideas
10 minutes
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Individual AssessmentChoose 2
1 minute
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Organize Selections
Rational Choice
Long ShotDarling
Likely to Delight
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Rational Choice
Likely to Delight
Long Shot
Darling
3 minutes
Organize Selections
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Take Pictures
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Group AssessmentChoose 1
5 minutes
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What does your product do?
How does your product work?
What does it feel like to use your product?
Value Proposition
3 minutes
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What does your product do?
How does your product work?
What does it feel like to use your product?
Value Proposition
BENEFITS
FEATURES
EXPERIENCE
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Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
Substitutes
CustomerProduct
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http://www.peterjthomson.com/2013/11/value-proposition-canvas
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P Prototype
Brief Introduction
Guest Speaker Tom Bishop
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Determine the key points to
communicate
Remove everything non-essential
Make the key point STAND OUT
Guest Speaker Tom Bishop