Ideation; generating ideas as much as possible.[Design-Thinking]

Cities 2016 Program Presentation by;

Cherubim Mawuli Amenyedor

The WebTrust

Look and say!

Introduce yourself and Share your thoughts and

project impact and users!

Why Design-Thinking?

‘’At heart, it is about fusing the creative and open-ended with the analytical and operational, combining very different ways of thinking and acting.’’ – (Source: Fastcodesign.com)

Design-Thinking is Human-Centred

Design-Thinking is collaborative

Design-Thinking is experiential

Design-Thinking is optimistic

ProximityDesigning products and services that help Myanmar rural families achieve their goals.

Yetagon Product line. Irrigation products. Loans. etc

Uniloo‘Well, yes, sometimes in the middle of the night there’s an emergency, and I dump the bucket outside my home in the gutter.’

POV: People needed a toilet facility that was close enough, clean and easy to use so that they can realize the dream of being able to go whenever.

2013 Clean Team had 330 Ideo.org-designed Uniloo toilets in operation on a rental service model—waste is picked up three times a week and delivered to a treatment facility—and they were hoping to scale that to 10,000 by the end of 2014

The Process

Immersion Ideation Prototypi

ng

Empathize. Define. POV.

Preliminary• Reframing• Exploratory Research• Desk Research

In Depth• Interviews• Cultural Probes• Generative Sessions• ‘’A day in the life’’• Shadowing

Analysis & Synthesis• Insight Cards• Affinity Diagrams• Conceptual Maps• Guiding Criteria• Personas• Empathy Map• User’s Journey• Blueprint

Immersion

Stimulate Creativity. Generate more ideas. Refine context.

Brainstorming Co-creation Workshop

Menu of Ideas Design Matrix

Ideation

– Linus Carl Pauling, Quantum Chemist. Nobel Prize Winner.

‘’If you want to have good ideas, you must have many ideas. Most of them will be wrong and what you have to learn is which ones to throw away’’

Rules: Defer Judgement. Quantity makes Quality.

Exercise 1. Brainstorming

Co-creation Workshop

Menu of Ideas

Design Matrix

Prototype + Test = Prototyping

Paper Prototype

Volumetric Model

Staging Scenarios

Storyboard Service Prototyping

Prototyping

Image Credits: Behance.com, Getty images, Design Thinking – MJV Press Book, proximitydesigns.org

Any questions?