ideation - from idea to innovation - melbourne accelerator programme - uniimelb
TRANSCRIPT
© 2015 Bright Arena | brightarena.com | @brightarena
An idea is nothing more nor less than a new combination of old elements
- James Webb Young
© 2015 Bright Arena | brightarena.com | @brightarena
the process of bringing ideas to life
© 2015 Bright Arena | brightarena.com | @brightarena
© 2015 Bright Arena | brightarena.com | @brightarena
Ideation Techniques Brainstorming (alone/together) Borrowing Logical level Up Brainwriting ForceFit (intense peace) Poetry Bizarro world
© 2015 Bright Arena | brightarena.com | @brightarena
How might we… Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
What if you change the status quo?
© 2015 Bright Arena | brightarena.com | @brightarena
Ask yourself some questions…
Do you know you are solving a problem?
Do you know whose problem you’re solving?
Do you know what problem you’re solving?
How do you know?
Have you talked to people?
…Has your idea changed as a result?
© 2015 Bright Arena | brightarena.com | @brightarena
“We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution.”
- Someone
© 2015 Bright Arena | brightarena.com | @brightarena
The journey of an idea
Minimum Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!
© 2015 Bright Arena | brightarena.com | @brightarena
“If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
(but… we have the luxury of failing)
- Albert Einstein
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No problem?!
PROTOTYPE
AARGHH!
IDEA? HELP!
IDEA!!
© 2015 Bright Arena | brightarena.com | @brightarena
Lean Startup
DATA TEST
HYPOTHESIS
MEASURE
BUILD LEARN
© 2015 Bright Arena | brightarena.com | @brightarena
Bright Arena Pathfinder Canvas LOOKING OUT ! " LOOKING IN
Opportunity or Problem
Solution Unique Value Proposition
Key Partners Customer
Key Resources
Customer Relationship
Costs Revenue
Existing Alternatives
Unfair Advantage
5 4
6 7 8 9
Early Adopter
2 1 3
ACTIVITY
© 2015 Bright Arena | brightarena.com | @brightarena
“Human centered” innovation don’t accept the problem as given - Probe - Prototype - Collaborate Ask WHY…. And, above all, ACT
© 2015 Bright Arena | brightarena.com | @brightarena
“It’s only when you open yourself up to the absurd that you find true creativity”
- Someone Else
© 2015 Bright Arena | brightarena.com | @brightarena
“I’d like my crayons back, please.”
© 2015 Bright Arena | brightarena.com | @brightarena
© 2015 Bright Arena | brightarena.com | @brightarena
Where is ideation?
ideation
MVP Traction Chaos
Validation
© 2015 Bright Arena | brightarena.com | @brightarena
Bright Arena Pathfinder Canvas LOOKING OUT ! " LOOKING IN
Opportunity or Problem
Solution Unique Value Proposition
Key Partners Customer
Key Resources
Customer Relationship
Costs Revenue
Existing Alternatives
Unfair Advantage
5 4
6 7 8 9
Early Adopter
2 1 3
© 2015 Bright Arena | brightarena.com | @brightarena
Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem) with (secret sauce) .
ACTIVITY
© 2015 Bright Arena | brightarena.com | @brightarena
7 Rules of an Idea 1. Simple ideas win 2. Simple original ideas win twice 3. Single revenue stream
4. Name your customer 5. Easy to explain
6. BIG market 7. Legitimate secret sauce
© 2015 Bright Arena | brightarena.com | @brightarena
The idea itself
1. Must be specific
2. Avoid buzzwords
3. Avoid adjectives
© 2015 Bright Arena | brightarena.com | @brightarena
Testing your idea
1. Share your idea – feedback rocks
2. Ideas don’t matter – execution does
3. Nobody is going to steal your idea
4. NDAs are becoming obsolete
Dougal Edwards 0422 522 339 [email protected] /in/dougaledwards @brightarena www.brightarena.com
Questions?