ideas uk 2014 conference presentation. mike allen of everything brilliant
DESCRIPTION
My presentation at the IdeasUK conference in November 2014.TRANSCRIPT
Mike AllenEverything Brilliant
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
“Felix, here’s
an idea. How
about we get
you to the
edge of space
and you jump.
What do you
think”?
About me…..- Innovator- Speak, blog about and help organisations innovate- Partner in a idea management software business- I ‘walk the talk’ and share all my ideas online
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Why I share my ideas- All things are difficult before they become easy- While you can invent on your own, you can’t innovate on
your own- The idea is first and easiest step- People are significantly more likely to share their ideas with
you
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Ideas
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
MORE CONNECTIONS = MORE IDEAS
We can trigger more connections with
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
- Questions / challenges- Events- Tools / training / inspirations
#IdeaHacksTake something and hack it by changing or re-organising some of the components to create new value
#Hacked Ideas- Brilliant Idea #104. Run an idea-hack workshop in your
workplace- #79. Hack the coffee stall. Mobile coffee stall with a stage for a
busker and the coffee comes free- #69. The limited edition Mars Bar- #182. Pizza sandwiches- #172. Hack the TV talent show with the candid camera format
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
#PainStormingGo looking for pain or problems and dare to imagine that just because it hasn’t yet been solved, that it can be solved
#PainStorming ideas- #218. Deodorant that is activated by sweat- #149. Man-kit button repair- #198. Re-using the heat from the dishwasher to dry the dishes- #235. The comfy guitar
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
#DifferentiationTake existing products and change the value proposition by changing the utility, configuration or customer experience
Blue sky thinking, radical ideas that can make the World better
#BlueSky
#BlueSky Ideas- Brilliant Idea #221 The 4 day work week in the summer months- #194. Charging restaurants for food waste- #177. Rapidly degrading packaging for cigarettes- #123. Turning abandoned buildings into urban forests- #102. Don’t bring your cold to work - #44. Care Share- #175. London Underground station styled like the inside of the
Millennium Falcon- #122. Potbot (a robot that fixes cracks and potholes)- #99. Homes on decommissioned ships
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Change the status quo and create a completely new value proposition
#Disruptive
Disruption
is
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
#Disruptive Ideas- #207. Disrupt the tattoo ink business by developing an ink
that deliberately fades- #106. The Anti-Café- #13. The web-store on the high-street- #139. The 24 hour Radio Breakfast show- #235. Green Lights for green vehicles
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
BUT remember,
innovation and ideas are NOT the same
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Innovation is simple: it’s the implementation of ideas
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
BUT...it isn’t EASY...
BUT it’s worth it.....- Solves problems for individuals, organisations and communities- Delights us and improves our lives - Makes fortunes, generates value and drives growth- Is the ultimate human resource - Innovation has never had a greater currency (but the speed at which innovation can become obsolete is faster than ever)
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
The innovator’s paradox“Survival today requires coherence, co-ordination and stability.
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Survival tomorrow requires the replacement of those erstwhile virtues”
3 Innovation Horizons
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
“really innovative ideas are roughly indistinguishable from really dumb ideas”
Jocelyn Goldfein
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
“if you are doing disruptive innovation…expect to be misunderstood for a very long time”
Jeff Bezos, Amazon CEO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Disrupting InnovationDisrupting how you innovate (you might be doing it wrong)
Every organisation innovates, but although ideas may come from customer feedback or listening to employees, most innovation comes from the senior team. You won’t disrupt this way!
Open Innovation platforms source ideas and solutions from the public – normally in return for a prize
platform
networks
consultancy
Others hire a consultant, R&D or creative agency who might then form a network of people to develop ideas, but of course innovation about the execution so if this is a problem then innovation will remain a problem
Ideas Management
Ideas are sourced from staff (and increasingly customers). The organisation then decides which to keep and progress and which to store or discard
This model brings networks of innovators but inside the organisation
?
platform
networks
IntrapreneurshipThe pursuit of entrepreneurial behaviours in the corporate setting
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Engage the already engaged
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Who are your Intrapreneurs?
Inquisitive Spice
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
High-risk Spice
DisagreeableSpice
CreativeSpice
Mover & ShakerSpice
What’s essentialThe conditions that are needed for intrapreneurship to work;- Commitment from the Business Leaders- Time for the intrapreneurs to develop their ideas- Money to develop the best ideas- Governance - Guidance. …. which leads me to the Canvas
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
The Idea to Innovation Business Model Canvas
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
IdeaDescribe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Idea Owner: ______________________________Date: __________
i2i Business Model Canvas
GO / NO-GO
Idea
Key Activities
Commercial
Alignment
Key
Resources
How does this idea link to the organisation’s strategic objectives?
Idea to Prototype
Strategic
Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
What are the key activities that need to be done to develop this idea
How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save
Other than you and your team, what resources do you need to develop this idea
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Idea Owner: ______________________________Date: __________
Help Help
HelpHelp
i2i Business Model Canvas
GO / NO-GO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Idea
Key Activities
Commercial
Alignment
Key
Resources
How does this idea link to the organisation’s strategic objectives?
Idea to Prototype
Strategic
Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
What are the key activities that need to be done to develop this idea
How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save
Other than you and your team, what resources do you need to develop this idea
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Socialising your idea
Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time
Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision
GO / NO-GO
Idea Owner: ______________________________Date: __________
Help Help
HelpHelp
i2i Business Model Canvas
GO / NO-GO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Idea
Key Activities
Commercial
Alignment
Business case
to prototype
Prototype
Key
Resources
How does this idea link to the organisation’s strategic objectives?
Idea to Prototype
Commercialise
Strategic
Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.
Do we have the right distribution partners? Our key Partners are:
What are the key activities that need to be done to develop this idea
How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save
Other than you and your team, what resources do you need to develop this idea
Build
Build the innovation taking into account the findings from the prototype
Perform the prototype / test and record the results. Did it meet the expectations in the business case?Do you need to recalculate the business case? Are your target users involved in the testing?
What’s the business case to prototype the idea?What will it cost?Who will sponsor it?Do we have the appropriate partners in place to test it?Is the funding in place?
FunctionWhat problem does your idea solve?
SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?
Socialising your idea
Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time
Prototype to Innovation
Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision
GO / NO-GO
GO / NO-GO
Idea Owner: ______________________________Date: __________
Help Help
HelpHelp
i2i Business Model Canvas
Help
Help
GO / NO-GO
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
First steps- Find your intrapreneurs- Challenge them- Support and mentor them
(or get them help and support)
- Don’t stop. This takes time
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
Final thoughtsConnect to me if you want to know more @BrillianttideasTake a copy of the canvas or follow my blog everythingbrilliant.co.uk and download the canvas, http://everythingbrilliant.co.uk/i-2-i-business-model-canvas/Thank you
Copyright Michael Allen, EverythingBrilliant.co.uk 2014
HOW BIG ORGANISATIONS CAN INNOVATE LIKE STARTUPS