The Secrets of Success

W.G. Clifford

The Secrets of Success

W.G. Clifford

Creating the opportunity you want

Objective- To increase our

productivity

“Business is not about the idea of

power, But the power of idea”

Ideas

5 Principle of Ideas

Think

⬜ First get an idea. Then translate this idea into

tangible object for which public will pay

Know

⬜ Swat

⬜ plan

Act

⬜ One thing at a time

Futurise!

⬜ Develop yourself mentally and commercially

METHOD OF GETTING IDEAS

•Dig method

•Flash Method

The Process - is like a funnel!

Creative / Soft-Thinking (Right Brain)

- brainstorm new product

innovations

Logical / Hard-Thinking (Left Brain)

- formal business planning

(opportunity screening, market

forecasts, financial forecasts)

⬜ Use “What if” Questions"What if another luxury clothing store opens on the

same street?” "What if my main supplier goes out of

business?"

⬜ Brainstorming

⬜ DO IT

D – Define problemO – Open mind and

apply creative techniquesI – Identify best

solutionT – Transform - See more at:

Thank You !

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