Ideas for the Innovation Economy

Theo Forbath

“Only the extremely ignorant or the extremely intelligent can

resist change.”

Sokrates

Cloud

Client / Server

Mainframe

86% of the world’s goods and services are consumed by <20% of the world’s population

Traditional Business Startup

Welcome to the Era of “The De-Capitalization

of Technology”

The Apple App Store

• Over 250,000 active applications• 600+ new applications per day• 5 billion apps have been

downloaded

CREATIVITY

CUSTOMER

FAILURE

1. Institutionalization of Failure

- Old Mexican Proverb

“It is not enough for a man to know how to ride; he must know how to fall.”

2. Voice of Customer

Zipcar

Zipcar Ecosystem

- Henry Ford

“If I had asked people what they wanted more of, they

would have said faster horses.”

3. Culture of Creativity

For the GreekEconomy

NEWAUDIENCES

NEWBEHAVIORS

NEWUSES

NEWCATEGORIES

NEWSERVICES

NEWPARADIGMS