LINKEDIN SPEAKER SERIES:

NANCY DUARTEIDEA AND STORYTELLING

PRESENTED BY: SHUBHAM VERMA,

IIT GUWAHATI

I have an

IDEA

But how would I

spread them ?

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ECEO and Principal , Duarte Designs

LIFE OF AN IDEA

REINVENT !!

Spreading ideas through storytelling

Physical Reaction to Storytelling

• Clap

• Smile

• Laugh

• Eyes Dilate

• Increase Heart Rate

According to the theory of resonance in physics , every

object has a resonant frequency and when it interacts with

a wave of same resonant frequency , it shakes .

Thus,

STORIES

RESONATE

WITH US !!

Nancy studied some of the famous

speeches and decoded a pattern……

…….and this pattern resembled a sine

wave.

All the speech transitions between what Duarte called ‘What is’ and ‘What could be’

The current reality / The world we are operating in

The contrast between today and the alluring future which made people react.

The bright future / A possibility

Analysing some of the famous speechesAnalyzing some of the famous speeches

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STEVE JOBS’ iPhone LAUNCH SPEECH

• The most heightened sense of ‘What could be’

• The speech had frequent jokes and himself laughed , showed excitement

and clapped which made audience to physically connect with his speech

(Speech pattern of Steve Jobs)

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Martin Luther King’s “I Have a Dream” Speech

• Used the symbolic way of speaking

• Symbols such as he chose the Lincoln Memorial to give the speech and used the

Declaration of Constitution and Independence in his speech and used a song with

changed lyrics which they use to sing during Anti-slavery movement.

• Use of phrase in a speech becomes a beloved part to the speakers and hence his “I

have a Dream” part made the speech memorable.

(Speech pattern of Martin Luther King)

(King’s speech pattern)

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Jawahar Lal Nehru’s Independence Day Speech

• The pattern observed was of most perfect shapes in all the speeches

analysed.

• Speech transitioned between India’s suffering in the past and the

upcoming bright future.

• At last , made a poetic vow to be determined to the country.

(Nehru’s speech pattern)

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Richard Feynmann’s speech on Nanotechnology

• He was a great explainer and his talks had a ‘star moment’ ,something

which students would remember for a long time even after his class.

• Duarte analysed that more technical the talk tighter is the frequency.

(Feymann’s speech pattern)

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Margaret Thatcher’s Iron Lady Speech

• In her speech , she used contrast at phrase level , which is beloved by

the listeners.

• Her speech felt as if she was punching with her words

(Margaret Thatcher’s Iron Lady Speech)

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Jesus Christ’s Sermon on the Mount Speech

• His Sermon on the Mount speech is the longest known piece he said

• It has the tightest speech pattern of all the speeches analysed.

• Used the beloved phrase pattern to speak and talked in an inconclusive manner

• Inconclusive manner means he told the listeners that what would happen with us

would depend on what we do.

(Jesus Christ’s speech pattern)

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Sun Jong Chun’s Pan Asian Speech

• The most fascinating thing about his speech was that , it mostly goes in the ‘What is /

What was phase’

• Eastern way of storytelling was used.

(Sun Jong Chun’s Speech pattern)

Eastern way of storytelling / spreading ideas

Eastern / Asian people value their culture and history . West wants to hear about future , East like

to hear about their past . In Eastern culture , ideas should not be put forward directly , you should go

on speaking and slowly hit the core idea.

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(Evita Perone’s speech pattern)

Explaining the speech pattern of Evita Perone

Decide tour own future

Crafting your ideas beautifully ATTRACT others.

Recap

• Divide your speech in ‘What is’ and ‘What could be’ so that the contrast

provides a physical reaction to the audience and makes them interested.

• Identify your audience and how your story should go.

• Spend time to work on the idea .

• Try to use the ways which some of the popular speakers use like use of

phrases , use of poetic language , symbolism .

THANK YOU