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A housing product and a system for manufacturing and

assembling solid, quick-to-build homeswith substantial savingsin life cycle costs from fabrication through habitation.

Ideal

Choice

Homes

Transforming how homes are designed and built in India today

2014 KT India


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TM

STUDIO 344 ft2

1 BHK 646 ft2

2 BHK 882 ft2

2 BHK + 1054ft2

SolidEach ICH is solidly constructed using precast concrete

technology. Prefabrication in a controlled environment inside the

factory ensures that each piece meets rigorous quality standards.

Precast concrete provides durable, prefinished surfaces for

painting or tiling as desired.

Quick to BuildThe ICH system reduces typical construction time by at least

half. Components are factory-built under careful control, then

transported to the site, where they can be assembled in as little

as 4 weeks for a single-storey home. Wall and roof componentsfit together easily, with limited use of heavy machinery.

AffordableICH prioritizes quality housing at an affordable price point. Costs

are comparable to conventional homes of similar size. In addition,

reduced construction time leads to an average savings of 5% on

interest costs.

ComfortableWith ample natural light and ventilation, ICH is designed to

be thermally comfortable year-round, limiting the need formechanical heating and cooling. Deep roof overhangs coupled

with walls that are formed for self-shading contribute to a

comfortable interior temperature.

CustomizableICH is customizable to a variety of sites and conditions within

Tier II and III cities and their environs. Models are available in

344, 646, 882, and 1054 ft2. plans that can be configured to

meet site and building requirements.

Self-SustainingICH uses innovative design to reduce reliance on resources

and utilities. The house responds to the change in seasons by

minimizing heat gain from the sun, encouraging air movement,

and reducing cold air infiltration during the winter. During times

of water shortage, ICH provides a means of harvesting and

recycling water.

Combining quality, comfort, affordability, and choice,

ICH housing offers time and cost savings that are

unprecedented in the current market.


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Flexible System

ICH offers a flexiblesystem to accommodate

a wide variety of sites and

adjacencies. Through simple

modifications, housing

can adapt to a range of

conditionsfrom urban infill,

to multi-acre rural sites, to

smaller parcels of land.

Different material options on

the interior allow the house

to accommodate the needs,

tastes, and budgets of a

variety of consumers.

Modular Components

Each ICH unit is comprised

of a minimum number of

parts to increase legibility

for builders and promoteswift construction.

Adaptable to Site and Clientele

G

2 BHK +

2 BHK

1 BHK

STUDIO

G+1 G+2 G+3

2014

KTInd

ia


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Industrialized Supply ChainMany pre-fabricated housing manufacturers exist in todays market,

but none of them takes a holistic approach to managing all aspects

of designing and building housing. ICH integrates a streamlined

supply chain of manufacturers, dealers, and assemblers bound

together by information technologyensuring a seamless process

from ordering to assembly.

Marketing and ManagementMarketing resources, including conceptual plans and printed

brochures, are on hand to help educate consumers about the

benefits of this unique housing system. Ideal Choice Homesmanages the integrated supply chain for the off-site manufacture

and on-site construction of housing, serves as point of sale at the

local level, and provides after-sales support for operations and

maintenance of the homes.

Information TechnologyIn the future, all aspects of the ICH system will be managed via a

powerful information technology network, enabling efficient sales,

delivery, and after-sales service, and facilitating communication

among buyers, developers, manufacturers, and builders.

Factory to Finish

Unique Benefits

2014 KT India

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ASSEMBLER

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Manufacture Components

Transport to Site

Assemble on Site

Individual

Community

Urban Infill

Clientele Profiles

Developers of community housing and integrated townships

Create a community that integrates a variety of ICH housing

models, according to your specifications.

Developers of urban infill projects

Choose a housing solution that accommodates adjacencies

and maximizes the potential of your urban site.

Individual home buyers

Select a single ICH that suits your site requirements and

your familys needs.


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Sturdy ConstructionThe concrete composite used to manufacture ICH is a lightweight

but highly durable material developed through intensive research

and testing. Factory fabrication of concrete components produces a

rigorous level of quality control, with careful regulation of materials

and standardization of the size and shape of precast components.

Fully assembled housing has been prototyped and tested forstrength and durability.

Eco-Friendly Design

In order to reduce energy

consumed by mechanical

heating and cooling, ICH

makes use of technologies

that enhance thermal

insulation, solar shading,

and natural ventilation.

The construction method

allows for less site

disturbance and noise

pollution in the community,

fewer material deliveries, and

less labor. In the future, ICH

will target a zero-waste goal.

Innovative Building Methods

Time and Cost SavingsICH drastically reduces on-site construction time, allowing a

344 ft2home to be built in as little as 4 weeks. House components

are made to be easily transported and lightweight, limiting

the need for heavy machinery and increasing worker safety.

Factory fabrication not only speeds the building process but also

incorporates a host of savings. Shorter construction time leads to a

significant reduction in costs associated with material transport and

labor on site.

Site Development

The inherent flexibility of

the system allows ICH to beapplied to most large-scale

housing master plans.

2

014KTIndia

2014 KT India


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3

1

2

Indias climate, logistical

constraints, and labor structures

were deeply researched to

inform the design of the house

components. A minimumnumber of parts are used to allow

assembly methods to be clear

and quickly learned by builders

and promote swift construction.

The precast componentswall

and roof panelsare engineered

to be easily maneuvered on

construction sites, and to allow

horizontal and vertical expansion.

They are textured to reduceincident solar radiation, and

shaped to provide solar shading.

Research

Flat Panel: Weight 100%, South Insolation 100% Pyramid Panel: Weight 56%, South Insolation 99%

Sphere 2 Panel: Weight 74%, South Insolation 102% Flat Panel: Weight 100%, South Insolation 109%

Flat Panel: weight 83%, South Insolation 101% Egg Crate Panel: Weight 53%, South Insolation 63%

1 Testing a range of forms

to optimize weight and

insolation

2 Fully cured Perlite

concrete indented wall

panel prototype

3Prototype wall panel

assembly


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Research

2014 KT India

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3

Precast components were shop-

fabricated to test mix design,

strategies for molding, casting,

and de-molding, and production

of panels for a prototype built inAhmedabad.

1 Completed indented

infill panel and roof

panel

2 Completed C-panels

3 Panels on site in Ahmedabad

with prototype in background

2

1


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1 2

5

3

4

6

7

Prototype construction on a site

in Ahmedabad tested 3 concrete

mix designs and the limits of

panel thickness to reduce weight

and increase maneuverability.

G

G+1

G+2

UP TO

G+3

1 C-panel is set and

adjusted atop site-cast

foundation

2 Closure panel is inserted

and secured to complete

the permanent formwork

3 Temporary roof/slab

formwork is installed

4 Concrete roof/slab is cast

in place

5 Roof panels are set oncolumn assemblies

6 Off-site fabricated infill

panels are installed

7 Completed prototype

Components

ICH has three component

types: 1)Crane-set precast

concrete formwork 2)site-cast

concrete foundations, slabs,

and columns and 3)prefab infillpanels for interior partitions,

windows, and doors.

Research


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CONTACT [email protected] | www.IdealChoiceHomes.com

2014 KT India

Ideal Choice Homes designs prefabricated housing products and

the supply chains to deliver them. The company was formed in

partnership with international collaborators in order to provide a

holistic solution to the demand-supply gap in housing in India.

Development Partners

ProjectWell, a Sam Circle Venture partner, is a third-party

development management firm based in Mumbai, India. They

currently manage a portfolio of diverse projects across India,

focusing on developing solutions related to mass affordable

housing with an emphasis on planning, development, and

management of building assets. ProjectWell developsprocesses, products, and systems to address the entire

building supply chain, from pre-feasibility to post-operation

phases.

KT India, an affiliate of KieranTimberlake, an award-winning

architecture firm whose mission is the alchemy of art, science,

analysis, and intuition. KieranTimberlakes projects include

programming, planning, and design for new structures

as well as conservation, renovation, and transformation

of existing buildings, with special expertise in education,

government, arts and culture, civic, and residential projects.

KieranTimberlake is committed to research initiatives that

push the practice of architecture forward, such as newfabrication techniques and new tools for sustainable design.

Sam Circle Ventureis an incubation-based asset management

firm engaged in developing a portfolio of assets in mass

housing, education, and healthcare through its business and

operating partners. Sam Circle Venture partners are currently

engaged in developing innovative solutions in sectors that are

critical for the sustainability of Indias economic and socialgrowth.

Bakeri Groupis one of the oldest and most trusted real

estate developers in India, with 17 million square feet of

space developed since its founding in 1959. Bakeri Group

strives to exceed customer expectations with prudent,

transparent and ethical business practices. With a focus on

decalage de paradigm(paradigm shift) through innovation in

its design and architecture, Bakeri Group brought its concept

of affordable housing projects within a planned township a

decade ago, before the idea became widespread among real

estate developers today. It was the first developer in India to

be awarded the highest PA-1 rating by CRISIL for SAKAR-IIIproject in October 1995.

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