idea vomiting - sxsw interactive 2014

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  • idea vomiting a creative brainstorming session Alexander Braden Courtney Tye Breyna Fries
  • by the end of this session, ! youll be able to! harness the creativity of your team! spur brilliant ideas from unlikely sources! use absurdity to ignite your creative genius! discover your best solutions yet
  • and together, were going to make sxsw better
  • ACTIVITY listen, understand + identify In pairs, tell each other the story of your SXSW experience (the good, the bad and the ugly).! Listener be silent! You should write down any problems/ opportunities he/she hears on sticky notes.! Take 3 minutes for the rst person to tell their story as the listener takes notes, and then switch roles.
  • Alexander Braden Alexander Braden graduated from SCAD with a BFA in Interactive Design. He is currently a User Experience designer at IBM. He has a love for the way we interact with technology and a fascination with that point in which the digital and the physical become one. ! Courtney Tye Courtney Tye is a visual designer for software products at IBM Design. She currently works on Smarter Cities projects within the Industry Solutions division of IBM and previously worked on B2B commerce. Courtney graduated from UNC-Chapel Hill in May 2013 with a major in graphic design. ! Breyna Fries Breyna Fries is a Visual Designer at frog here in Austin. There shes responsible for bringing each moment of the design to life with a powerful visual language that strategically extends each brand. She has a BFA in Graphic Design from the Savannah College of Art and Design where she focused on brand development. !
  • we use ideation! to design better ! software @!
  • what is ideation? Ideation is the process of generating, exploring, and evaluating new ideas.
  • To have a great idea, have a lot of them.! Thomas Edison!
  • what is ideation? collaborative problem-solving! a collection of methods, not a hard & fast process! diverging + remixing + converging! nding the best solution possible, not one correct answer
  • rules ! for ideation
  • defer judgement
  • say ! YES!
  • encourage ! wild ideas
  • build on the ideas of others
  • STAY FOCUSED ON THE GOAL
  • one conversation one conversation at a time
  • QUANTITY is better than QUALITY
  • keep in mind...! Being creative ! is a self-fullling ! prophecy! ! Bryan Mattimore, author, Idea Stormers
  • cool.! now lets split into groups.
  • where ideation ts in context of design thinking
  • rst, we need to understand ! the user!
  • next, we must identify the problem and frame the opportunity!
  • how to choose a focus look for:! Unexplored/growth areas ! Common pain points! Unmet needs! Missing steps in a process or gaps in an experience! Unnecessary complexities! !
  • lets make the SXSW ! experience better ! example problems ! theres too little/too slow/too crowded transportation ! its tough to plan each day ! trafc is batshit crazy ! i have to wait in line foreverrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr! example opportunities ! how can we make transportation better at sxsw? ! how can we make the waiting experience better?
  • ACTIVITY identify your problem + opportunity Share what you wrote earlier with your group, and discuss which problem or gap in experience you might want to address.! When you have agreed on a problem to focus on, rephrase the problem as an opportunity, i.e., how can we make _______ better at SXSW?! Write your question at the top of one of the large sheets of paper.!
  • lets ideate!
  • idea vomiting very exible method! allows every member of a group to be heard! rapid-re, no talking or discussion! stream of consciousness, one idea per post-it note! no idea is a bad idea
  • idea vomiting use other peoples post-it notes to spark ideas ! cluster similar ideas to identify groupings! to converge on the best ideas, individually vote on clusters youd like the group to pursue
  • ACTIVITY idea vomiting + brainwalking In your groups, write the problem area you chose for ideation on the top of your sheet.! For 10 minutes, idea vomit and place ideas on the sheet.! Take another 10 minutes, and move around the room, contributing to other teams ideas.
  • curveball Introduce absurdity: ! The cell towers are overloaded!! The use of smart phones is gone!! How does this scenario change your ideas?
  • clustering
  • how to cluster Group similar ideas together to reveal categories, patterns and/or relationships! If you nd duplicates, stack them on top of each other! Discard post-its that are irrelevant/dont make sense! Give each cluster a name to summarize its content! Consider what might be missing!
  • how to vote Vote by making a tally mark on the bottom right corner of each post-it! Each member of the group gets 4 votes! 2 votes for the ideas most likely to succeed! 2 votes for the ideas most likely to delight! Take the top 2-3 ideas that receive the most votes to ideate on further!
  • ACTIVITY converge Return to your station and take 10 minutes to cluster.! Take another 5 minutes to vote for which clusters youd like the group to ideate on further.! Each person gets 2 votes for the ideas most likely to succeed, and 2 votes for the ideas most likely to delight.! !
  • lets play back! our ideas
  • what other ideation ! methods are there?
  • lots.! questioning assumptions! wishing! redene the opportunity! brainwalking! semantic intuition! picture prompts! journey maps! forced questioning! attribute listing! role playing! analogies + metaphors! associations! mind mapping! reverse roles!
  • our 4 favorites questioning assumptions make a wish + worst idea picture prompts sketching + storyboarding
  • METHOD 1 questioning assumptions
  • METHOD 1 questioning assumptions In your groups, rapidly generate assumptions (whether true or false) you may be making about the problem/opportunity area in front of you. Aim for at least 20-30 assumptions and list them out on a large sheet of paper.! Use the assumptions to trigger new ideas.
  • METHOD 2 make a wish + worst idea
  • METHOD 2 make a wish + worst idea MAKE A WISH In teams, generate as many wishes as you can. How would you solve the problem if anything were possible? Use the list of wishes as thought starters and triggers for new ideas. WORST IDEA In teams, generate as many terrible, silly, ridiculous ideas as you can. Use the list of bad ideas as thought starters and triggers for new ideas.
  • METHOD 3 METHOD 3 picture prompts
  • METHOD 3 picture prompts Gather photos and spend several minutes studying them. Individually list ideas the photos inspire. Consider actions, interactions and relationships (and the lack of these) in each photo as food for thought.! Spend a few minutes discussing your ideas with another member of your group. How can you improve your ideas? How can you build upon them?! !
  • METHOD 4 sketching + storyboarding
  • METHOD 4 sketching + storyboarding Decide whether youd like t