idc timo elliott distribution

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The Clear Intelligence Future: Simple, Seamless, Social, and Strategic Timo Elliott Timo Elliott September 2010 September 2010 Sofia, Bulgaria Sofia, Bulgaria by by Podoboq Podoboq, Flickr Flickr 

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© Timo Elliott 2010 / Page 2Page 2

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© Timo Elliott 2010 / Page 3

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© Timo Elliott 2010 / Page 5

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© Timo Elliott 2010 / Page 6

Skyrocketing BI Interest and Deployments

11%

20%

Expanding/Upgrading

30%

8%

Not Interested/Don't Know

2008 20092008 2009

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© Timo Elliott 2010 / Page 7

Accelerating Usage

³Of  the total potential users that could use BI in your organization, approximately what percentage is currently using BI?

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© Ti ¡ 

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tt£ ¤ 

¥ 

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/ ¦ 

§ ¨ © 

  

Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

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Simple

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© Timo Elliott 2010 / Page 10

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© Timo Elliott 2010 / Page 11

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© Timo Elliott 2010 / Page 12

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© Timo Elliott 2010 / Page 13© SAP 2008 / Page 13

Ease of Use is The #1 Barrier to Deployment

Top Roadblocks to BIS

uccessChallenge Rank

Complexity of BI tools and inter f aces 1

Cost of BI sof tware and per-user licenses 2

Diff iculty accessing relevant, timely, or reliable data 3

Insuff icient IT staff ing or excessive sof tware requirementsf or IT support

4

Diff iculty identif ying applications or decisions that can besupported by BI

5

Lack of appropriate BI technical expertise within IT 6

Lack of support f rom executives or business management 7

Poor planning or management of BI programs 8

Lack of BI technology standards and best practices 9

Lack of  training f or end users 10

1. Doug Henschen, Inf ormationWeek, ³BI Eff orts Take Flight´, Oct 13, 2008

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© Timo Elliott 2010 / Page 14

Feedback from BI Users

³Are your BI applications easy to use?´

Base: 82 IT decision-makers

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© Timo Elliott 2010 / Page 15

Intuitive Interfaces

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© Timo Elliott 2010 / Page 16

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© Timo Elliott 2010 / Page 17

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© Timo Elliott 2010 / Page 18

Open Exploration

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© Timo Elliott 2010 / Page 19

Search

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© Timo Elliott 2010 / Page 20

Show What·s AvailableShow What·s Available

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© Timo Elliott 2010 / Page 21

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© Timo Elliott 2010 / Page 22

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© Timo Elliott 2010 / Page 23

Progressive Expertise

View Reports StrategicAnalysis

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© Timo Elliott 2010 / Page 24

Expert Formatting

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© Timo Elliott 2010 / Page 25

Highlight ´What·s Interestingµ

City Revenue Growth

Sof ia $34,500 23%

New York $23,100 10%

London $10,320 12%

Paris $25,550 9%

Munich $89,030 14%

Madrid $95,230 18%

Rejkyavik $124,356 21%

Prague $36,456 45%

San Francisco $21,920 20%

Tokyo $67,240 99%

Sydney $89,115 10%

12%

45%

e.g. ³Highlight values that have changed 50% more

than the average change over the last f our quarters´

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© Timo Elliott 2010 / Page 26Page 26

Intelligent Power 

Forecasting Clustering Anomalies

Inf luencers Trends

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© Timo Elliott 2010 / Page 27

Fast

Column databases

Hardware Acceleration

In-Memory ProcessingLower Memory Costs

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© Timo Elliott 2010 / Page 28

Mobile

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© Timo Elliott 2010 / Page 29

Papa Mama

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© Timo Elliott 2010 / Page 30

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© Timo Elliott 2010 / Page 31

New Devices, New Opportunities

More People, More Of ten, More Context

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© Timo Elliott 2010 / Page 32

10km

De NHM kijker 

Eerste Romeinsenederzetting: ³OppidumBatavorum´Jaartal: 12 voor Chr. Af stand: 300 meter 

0.3

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© Timo Elliott 2010 / Page 33

Filter by: Branch

HighstreetOperations +23%

NE 0.1km

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© Timo Elliott 2010 / Page 34

Filter by: Maintenance History

Tower Pipe 3

Last Maintenance: 2 Weeks

E 0.1km

Photo by Thomas Hawk, Flickr 

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© Timo Elliott 2010 / Page 35

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© Timo Elliott 2010 / Page 36

Store 23Current sales: $15k

SE 0.1km

Filter by: Store Per f ormance

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© Timo Elliott 2010 / Page 37

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Seamless

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© Timo Elliott 2010 / Page 39

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© Timo Elliott 2010 / Page 40

Embedded Analytics

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© Timo Elliott 2010 / Page 41

³An expert is someone who has succeeded in³An expert is someone who has succeeded in

making decisions and judgments simpler making decisions and judgments simpler 

through knowing what to pay attention to andthrough knowing what to pay attention to and

what to ignore.´what to ignore.´

Edward de BonoEdward de Bono

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© Timo Elliott 2010 / Page 42

ALL Data

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© Timo Elliott 2010 / Page 43

Data Quality

Data Integration

Data Warehousing

Master Data Mgt

Meta Data Mgt

Business Intelligence

Top-to-bottom

visibility

required

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© Timo Elliott 2010 / Page 44Page 44

$121,900$121,900

$400,000,000$400,000,000

Dater Qwality

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© Timo Elliott 2010 / Page 45

´Poor-quality customer data costs U.S.

businesses $611 billion a year.

Yet nearly half of the companies surveyedadmit they have no plans to improve

data qualityµ

The Data Warehousing Institute study

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© Timo Elliott 2010 / Page 46

Applications for Data Stewards

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© Timo Elliott 2010 / Page 47

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© Timo Elliott 2010 / Page 48

Text Analytics

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© Timo Elliott 2010 / Page 49

Customer feedback

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© Timo Elliott 2010 / Page 50

Real-Time Data

COSO

Web Services

Web Data Qualitative

Customer Data

ERP Data

RDBMSData

LegacyData

Supplier Data

Custom

 Applications Methodologies

Messaging

Events

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© Timo Elliott 2010 / Page 51

On-Demand Business Intelligence

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© Timo Elliott 2010 / Page 52Photo by PhillipC

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© Timo Elliott 2010 / Page 53

BI On-Demand: Is it Right For Your Project?

QualifyingQuestions:

Are you on a tight time line?

Do you use Salesforce.com or any other SAAS offering?

Do you have tight IT resources (personal and hardware wise)?

Are you having challenges getting access to CAPEX?

Do you want share data with customers/partners?

Am I allowed to put data outside of my firewall?

Are there any legislative reasons why I can¶t?

Do I absolutely need to connect to On-Premise data?

Do you worry about peak usage on your BI system?

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© Ti  

 

    lli 

tt  

 

 

/  

 

 !  " 

Metadata and Magic

Sales in Bulgaria have risen by«

Revenue Filter   Over Time

0

100

200

300

00

500

600

200 Q1 200 Q2 200 Q3 200 Q 2010 Q1 2010 Q2

Bulgaria Revenue by Quarter 

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Social

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© Timo Elliott 2010 / Page 56

Social Feeds

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© Timo Elliott 2010 / Page 57

Collaboration is Important«

of company per f ormance36%

Source: Frost & Sullivan, ³The Impact of  Collaboration on Business Per f ormance´, 2006

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© Timo Elliott 2010 / Page 58

Collaboration Around Data

Supermarine Spitfire

93% f U Thi k W · B tt93% f U Thi k W · B tt

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© Timo Elliott 2010 / Page 59

93% of Us Think We·re Better than Average Drivers

93% of Us Think We·re Better than Average Drivers

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© Timo Elliott 2010 / Page 60

Sales ShippingBusiness Users

Collaborative Decisions

Gartner Strategic Planning Assumption

³In 2009, Collaborative Decision Making will emerge as a new productcategory that combines social sof tware with BI platf orm capabilities´

S i l I t lli

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© Timo Elliott 2010 / Page 61

Social Intelligence

³The analysis of social content f or implicit connections.´

Expertise Location

³Who has the expertise toanswer my question?´

Relationship Mining

³Where is my contact in theorganization?´

Social Network Analysis

³Who are the most connectedpeople in my organization?´

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Strategic

T i St t i t A ti

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© Timo Elliott 2010 / Page 63

Turning Strategy into Action

95% of a typical workforce does notunderstand its organization¶s strategy

90% of organizations fail to execute their strategies successfully

120% of conference attendees don¶t believestatistics in presentations

Source: balanced scorecard collaborative

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© Timo Elliott 2010 / Page 64

Cl d L P f M t

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© Timo Elliott 2010 / Page 65

Closed-Loop Performance Management

Strategy & RiskManagement

Business Planning& Consolidation

Execute withCompliance

Per f ormance

Optimization &Sustainability

BIPlatf orm

XBRL Publishing IFRS

Tracking Performance Without Risk is Shortsighted

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© Timo Elliott 2010 / Page 66

Tracking Performance Without Risk is« Shortsighted

www.timoelliott.com

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© Timo Elliott 2010 / Page 67

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© Timo Elliott 2010 / Page 68 Photo by Duncan Davidson on Flickr 

1

2

8

8

760

Exxon

Citgo

Sunoco

Conoco-Phillips

BP

"Egregious, Willful" Safety Violations

Building A Clear Enterprise

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© Timo Elliott 2010 / Page 69© SAP 2008 / Page 69

Building A Clear EnterpriseGaining visibility through entire cycle

Risks Opportunities

Confident Decisions

Predictable Performance

Strategic Alignment

Strategy

Execution

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© Timo Elliott 2010 / Page 70

³Computers are useless.³Computers are useless.

- Pablo Picasso 

They can only giveyouThey can only giveyouanswers.´answers.´

Intelligence = Information + PEOPLE

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© Timo Elliott 2010 / Page 71

Inf ormationStrategyManagement

Finance

Business Process

Bestpractice

Collaboration

KnowledgeManagement

Implement New Strategy Integrate AcquisitionLaunch Product

Intelligence = Information + PEOPLE

Taking Business Intelligence to the Next Level

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© Ti # 

  %  lli$ 

tt& ' 

/ ) 

0 1 2 

 3 & 

Taking Business Intelligence to the Next Level

Simple Seamless StrategicSocial

Innovation and Technology

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© Timo Elliott 2010 / Page 73Page 73

Innovation and Technology

A computer lets you make more mistakes faster than any invention in human history...

«with the possible

exceptions of hand

guns and tequila

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Thanks!

Email:

[email protected]

BI Blog:

timoelliott.com

(Go here to download a

PowerPoint version of thispresentation)

 You Should Follow Me on Twitter: @timoelliott