id digital & online 2009-2011
Post on 17-Oct-2014
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Internet & Digital Penetration in Indonesia 2009, with the forecast of 2010 - 2011.TRANSCRIPT
Internet Usage ID2009
ID• Internet penetration in Indonesia goes up to12.5% (30 millions internet
users) nation wide in 2009 with Blackberry booming and cellular provider fighting over offering the cheapest package of internet.
• 1/3 of Indonesians in big cities do access internet.
• 15-19 years old has the highest penetration (64%), followed by 20-24 yo (42%), 25-29 yo (28%), 40-44 yo(12%).
• Most of Indonesians do access internet through internet café (83%), followed by mobile devices (22%), offices (19%).
• 6/10 internet users are active social media users.
• The most used web mail: Yahoo!, whereas google is the leader in search engine.
ID
Internet is nationwide
Key Cities
Online Behaviour
Facebook is most visited. 59x more than Kompas, Detik, and Twitter4x more than Yahoo!
Online behaviour
Active users of internet are mainly into networking
Top sites according to Google
Top sites according to Alexa
How does Indonesiaaccess internet?
Mobile stats
1 24
6
11
19
30
49
55
75
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
In MN
Data of Feb 2009
120
2008
Increase of mobile users
BlackBerry Growth*
24-Jul-09 17
As soon as social media is booming in Indonesia, Blackberry is becoming a must-have item amongst Indonesia. Far from its main offer - business offer, Blackberry currently is a trend to be hip.
Indonesia is at #2 for BlackBerry growth in all regions after Canada, followed by United States. In Asia region alone, Indonesia is at #1, followed by Vietnam and India.
* Source: Google Trends
BlackBerry Growth*
24-Jul-09 18
Among other cities in the country, surprisingly Jakarta sits on #2 after Medan, then followed by Surabaya, Bandung, and Yogyakarta.The rapid growth started since summer 2008 (around May) and still growing fast ever since.
*Source: Google Trends
The black color graph shows that the mobile phone owners in Indonesia has rocketed up till 61%, whereas the cyan color shows that the internet access goes increasing slowly.
ID Facts• #5 web users in Asia• #3 mobile users in the world• #4 worldwide mobile web/wap access• #5 worldwide mobile network• #2 web access on mobile browser
200+ millions users in total
in Indonesia
Data 2009
Data 2010-Q1
Per Users: has increased in 48.4% since 2009Per Online Users: has increased in 49.6% since 2009
Internet - forecast 2010
Internet - forecast 2010
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