id & data presented at sdforum techwomen
DESCRIPTION
I presented to SDForum Tech Women's group about Identity and Personal Data. I presented and also got input from the women attending about how they understood their own identities and what they want to have happen with their personal data.TRANSCRIPT
Kaliya
SD Forum Women’s June 28th 2012
Internet Identity Workshop
My conference logo:
It is an allusion to this New Yorker Cartoon
New Medium with New Contexts enabling New Persona’s
http://www.socialsignal.com/system/files/2007-06-24-cyberdog.gif
Its Evolving…
How do we want it to evolve? My Fear: Participatory Totalitarianism See my TEDxBrussels Talk http://www.tedxbrussels.eu/2011/speakers/kaliya_hamlin.html
Government Efforts: US: National Strategy for Trusted Identities in Cyberspace EU: Data Protection Regulation
Today we can have dialogue with women
Identity is socially constructed and contextual.
Before we get to this dialogue….
What are the different contexts that you navigate in your life?
Roles
F2F Online
I invited all the women in the audience to write down one per-post-it note…
the next slides share the results
What are the different contexts that you navigate in your life?
What are the different contexts that you navigate in your life?
Partner Spouse Wife Wife Wife Wife Wife Wife Wife Europe Family
Mother Mother Mother Mother Mother Mother-in-Law Mom Parent Parent Parent
Daughter Daughter Daughter Daughter Sister Sister Sister Sister Sister-in-Law Aunt Cousin
Friend: Confidante, Encourager, Fun, Listener, Confider Great Friend Friend Friend Friend Friend Friend
Dog Owner/Companion Dog Lover Dog Owner Pet Sitting
What are the different contexts that you navigate in your life?
school volunteer Volunteer at the Space and Science Center Volunteer at the Animal Shelter Volunteer at Community Outreach Member SVForum Tech Women Book Club: hostess, humorous, well read, insightful Meetup Organizer Organizer President (club) Secretary of School Club A School Club Member
Scholar/Student Student Student Student Student Student Girl Scouts Girl Scouts Soccer School Soccer Team Member NCAA Fencing Team School Newspaper Energy club Leader
What are the different contexts that you navigate in your life?
Work: Mentor, collaborator, driver of work, Innovator Project Management Professional at ____ Airline Industry Expert Technologist Anthropologist International Artist Employee Co-Worker Colleague Employee Intern
LinkedIn - Professional Online LinkedIn: professional Executive At work- OnlineID Director in my Company Finance Executive Sales Director Sales Enablement Manager International Project Manager Program Manger Organizational Planning Meeting Design Thinker Connector
Mentor for Startup Cultural Mentor Mentor Mentor Mentor
MBA
What are the different contexts that you navigate in your life?
Facebook: Funny Wry posting links about tech, politics, humor, family Face to face: Celebration Party Dancing: Free in the Flow Moose
Creative Piano Artist Artistic Photographer Blogger Social Media Personal Online: get educated review before purchase
Online: Research, Learn Online: Buy/place orders
Arabic Language Learner Walker Cyclist Formula Fun Sports Car Enthusiast Chef Traveler Contrarian
pain in the side Movie Addict Inspiration Energetic
Persona 1
Persona 2
Context 1 Context 2
Back to my presentation….
Persona 1
Persona 2
Context
Context 1 Context 2
Persona
? Anonymous ?
?
? ? Per-Post Per-Session
Anonymous
? Anonymous
ü Verified ü ü ü
Verified
ü ü ü Documentation In Person
Verification Biometric Capture
? Anonymous
One Site Multi-Site
Self-Asserted Verified Socially Validated
ü Pseudonymous
How do you manage persona’s and your identities with different contexts and social roles?
I handed out paper and invited the women to draw their own map of how they do this and then to share it with their neighbor.
? Anonymous
One Site Multi-Site
Self-Asserted Socially Validated
Verified ü
Pseudonymous
? ü
Verified Anonymity
Over 18 years Woman Voter
CA Congressional District 9
Ms.Sue Donna DOB = 1/21/1982 1823 6th Ave. Alameda, CA
Back to my presentation….
? Anonymous
One Site Multi-Site
Self-Asserted Socially Validated
Verified ü
Pseudonymous
? Anonymous
One Site Multi-Site
Self-Asserted Socially Validated
Verified ü
Pseudonymous
? Anonymous
One Site Multi-Site
Self-Asserted Socially Validated
Verified ü
Pseudonymous
http://www.identitywoman.net
? Anonymous
One Site Multi-Site
Self-Asserted Socially Validated
Verified ü
Pseudonymous
ü ü
Limited Liability Persona
What do you think of the idea of Limited Liability Persona’s?
What kind of data do you generate as you live your life? from what devices? We did a group brainstorm:
Data Types Email Reviews Pictures Where you eat Medial Records Search Records Word Doc’s Groupons bought Books Read Event Registration Transactions/Purchase Banking
Creative - Drawing, Writing Fitness Statistics - steps, exercise
Devices Phone Fitbit Tablet LapTop MP3
Google Hangouts Websites you Visit Contact List Where you drive where you checkin Where you buy What you buy What people Where people fly Where people stay
Amazon Chats Music Movies
6: Adapted Offer
Individual
Retailer (Data Collector)
1:Click data
2: Request network address
3:Network address Network
Address Provider
5a: Requests Authentication
(Password or OTP)
6a: Reply to verification request w/ Token
5b: Authentication (Password or OTP)
6b: Request response w/ token
4b: Verification request w/ Token
Attribute Verifier
5b: Use rights
3: Request proof of attribute
5a: Formal use rights
2: Requestattribute
verification
6: Proof of attribute
2: Payment request
Payment Processor
3: Payment data
4: Payment
5a: Payment Confirmation
5b: Payment Confirmation
Aggregated Data Set Broker
6: Consumer payment
data
5: Payment for
data set
4: Payment for data set
1: Conditions
Data Analytics Provider 7: Payment
for services
4a: Data set order
4b:Payment for data set
5: Data Set
Data Analytics Provider
1: Request analysis
3: Data Set2a: Conditions
2b: Agree to conditions 6: Analytics
Marketer
1a: Order for target list
1b: Payment for target list
3a: Order for target list
4: Target list
3b: Payment for target list
2: Target list
Publisher (media)
1: Attention
5: Inventory Position 7: Order
6: Message
8: Ads
4: View data
2: Click Data
3: Experience
Data Aggregator (for individual)
2: Terms of use
1: Agreement to terms of use
3: Agreement to terms of
use
4: Click Data
2: Agree to conditions
3: Consumer data set
5: Preliminary User profile
2:Terms of use
4: Proof of attribute
6: Product or Service
4a: Verification request w/Token
1: Order
Do you want to see your data? Want to see data? Why wouldn’t you want to! i.e. looking at your $$ - informative to self what you remember + where Yes, want to see data. What to know whos lists we are on. Worried about personal crime YES
We engaged in small group dialogues about the following 4 questions…
Do you want control over it? 6 yes! Let them pay us every time they use our data. That would limit the amount of data they collect. YES
What should be the terms of sharing on data? What kind of data to share? + with whom? StateFarm tracking system Release form – stealing identity How control permissions? Duration? Erroeous assuptions made from clicking/following data Google is asking for to much info collecting a lot of data. Bing is better now. Circles common termonology. Body of Standards
How can your data be monetized ethically? With Permission Anonymously Research purposes – leverage for progress Data not linked to a person Healthcare – how regulate collections Let them pay us every time they use our data. That would limit the amount of data they collect. You can share data as long as it is anonymous
SOCIAL GOOD SMART CITIES
HUMAN DIGNITY RESPECT FOR CONTEXT
HOW TO MONETIZE
Back to my presentation….
Personal Data Ecosystem Consortium
We connect companies that empower people to collect, curate and derive value from their personal data.
Vendor Relationship Management
PII NO PII Infomediary Markets
PII NO PII Data Aggregation Markets
Personal Data Ecosystem Consortium
We connect companies that empower people to collect, curate and derive value from their personal data.
Publisher of the monthly Personal Data Journal.
Kaliya