ict & regional development – experiences from switzerland

13
page 1 ICT & Regional Development – Experiences from Switzerland The eSilk & eAmber Roads Innovative Regions Think Tank Meeting - Bled, June 4, 2007 Hans-Dieter Zimmermann Swiss Institute for Information Research,

Upload: hans-dieter-zimmermann

Post on 12-Jan-2015

1.094 views

Category:

Education


0 download

DESCRIPTION

June 2007

TRANSCRIPT

Page 1: ICT & Regional Development – Experiences from Switzerland

page 1

ICT & Regional Development – Experiences from Switzerland

The eSilk & eAmber Roads Innovative Regions Think Tank Meeting - Bled, June 4, 2007

Hans-Dieter ZimmermannSwiss Institute for Information Research, University of Applied Sciences - HTW Chur

Page 2: ICT & Regional Development – Experiences from Switzerland

page 2

Agenda

The past:

The Electronic Mall Bodensee – Experiences

Current developments: Innovative Regions - Initiative

Regional eTourism Platform

Conclusions

Page 3: ICT & Regional Development – Experiences from Switzerland

page 3

http://commons.wikimedia.org

Page 4: ICT & Regional Development – Experiences from Switzerland

page 4

The Electronic Mall Bodensee (EMB) – Experiences

Bottom Up development of an electronic marketplace

… understood as an open agora

… with a strong regional focus

… covering parts three countries (Austria, Germany, and Switzerland)

... by regional initiatives.

First electronic

marketplace in Europe

with a strong regional focus

First Online June 1995

Page 5: ICT & Regional Development – Experiences from Switzerland

page 6

EMB - Impact

Emergence of a new media – friendly environment

Emergence of new media companies as University Spin Offs(e.g., Namics, Crealogix)

Settlement of new media companies through regional economic development agency

eGoverment projects initiated by the regional government

Foundation of the Institute for Media and Communications Management at the University of St. Gallen, supported by Bertelsmann (1998)

EMB as a driving force of the Internet development within the region

Page 6: ICT & Regional Development – Experiences from Switzerland

page 7

Innovative Regions

a research program at the Swiss Institute for Entrepreneurship SIFE,

University of Applied Sciences - HTW Chur

Page 7: ICT & Regional Development – Experiences from Switzerland

page 8

Innovative Regions: Focus on Canton Grisons (Graubünden)www.sife.ch

Research & Consulting Analysis of regional innovation systems Development of innovation policies for regional economies Development of application-oriented tools Development of implementation strategies

Innovation development, Enabling knowledge transfer, Strengthening entrepreneurial forces, Implementing sustainable business strategies in the region, Establishment of regionally modern enterprise knowledge management.  

ICT as a means for enforcement of activities and dissemination of knowledge and innovations in rural economies

Page 8: ICT & Regional Development – Experiences from Switzerland

page 12

eTourism Platformin the Canton Grisons

a initiative at the Swiss Institute for Information Research SII, University of Applied Sciences - HTW Chur

Page 9: ICT & Regional Development – Experiences from Switzerland

page 13

Starting Position

Decrease of lodging nights worldwide

Even worse situation in the canton Grisons

Tourism in the Canton Grisons cannot compete internationally due to Missing products in line with the market Strong federal structure ( > 90 tourism organizations in the canton) Low and strongly subdivided

marketing budgets Missing penetration of the online market

Page 10: ICT & Regional Development – Experiences from Switzerland

page 14

The Strategy

Political action has been taken comprising the following main steps Fundamental reform of tourism structures in the canton:

establishment of 5 main destination management organizations Creation of market- and sales oriented structures Concentration of marketing budgets Start of actions to use synergy effect in tourism by cooperation between

the tourism organizations

Launch of five projects:

eTourismplatform Grisons

Guidance- and monitoring system

Branding

Quality offensive

Financing of tourism marketing

Page 11: ICT & Regional Development – Experiences from Switzerland

page 15

eTourism Platform: Strategy Concept

Launching of an integrated eTourism platform Cooperation between all the big destinations and

major players in the canton Grisons Provision of an architecture allowing smaller destinations to implement

innovative applications via ASP Becoming international good practice

18 single projects have been identified Joint project development between SII and major destinations

Page 12: ICT & Regional Development – Experiences from Switzerland

page 16

Summary of Examples Initiator Motivation / Driver Supporter/

Project Partner

EMB (1995)

University + Politics

Innovation opportunities for the region, structural and geographical disadvantages

Universities (lead), Governments, Business development agencies, Businesses

eTourism Platform (2006)

Government Negative developments in regional tourism

University (lead), Government (funding), Regional tourism board, Destinations, Regional public transport

Innovative Region (2006)

University + Politics (New Regional Policy)

Structural and geographical disadvantages

University (lead), Government, Regional organizations for economic development, Further regions

Page 13: ICT & Regional Development – Experiences from Switzerland

page 17

Conclusions

Regional initiative requires broad support of main players:

Government, businesses, research, …

ICT as ONE means …

supporting the defined strategy goals.