ICT INNOVATION IN SOUTHERN AFRICAEXPERIENCES FROM FINLAND

Teemu Seppälä, Programa STIFIMO

CONTENT

PARADIGM SHIFT: CASE ROVIO

OPPORTUNITIES TO GROW AND ACCESS:APPCAMPUS

GLOBAL BIZ: Nest (NY) and Lion Partners (Beijing)

SUMMARY

AN EXAMPLE OF ICT PARADIGM SHIFT

ProductsThe world spends 5 million hours on Angry Birds per day!

• Revenue in 2010: $10 million 2011: $100 million

• More than one billion downloads• Rovio turned down $2 billion acquisition • Partnership with NASA, National Geographic,

CERN• “We Want To Be Bigger Than Disney”

What’s Hot?

“Secret Sauce”• 51 games before the hit!• Simple, good sense of control• Multiple platforms• Not just a game, it’s a brand!• Connections with fans

New Ecosystem Advantage

• 0ver 500 million S40 Nokia devices in use worldwide

• Windows Phone defines the new paradigm for UX

• Virgin territory for developers to differentiate by creating exciting never-before-possible apps

• New monetization opportunities via the Windows distribution networks

Windows Phone will lead users into a new era of mobile computing

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A Go-To-Market slingshot

A Unique Accelerator

• No Equity Dilution

• No Revenue Share required

• IPRs remain property of developers

Three key facets

• Award Platform

• Coaching Program

• Global Alumni Network

Only demand is 6-month exclusivity

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Who You Are

• A developer with world class skilland ambition potential. You breathe mobile and love to deliver great UX.

• An entrepreneur with world class management and monetizationcapability. You are aggressivelyseeking the next big opportunityin mobile.

• A finessed facilitator, a connector of opportunities to ideas and people.

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How you can Accelerate with AppCampus

• Awards: 20-50-70.000 euro / App

• Coaching & Education, Product-oriented

• Professional SW-Dev. Process & Quality Assurance

• Network & Marketing Support, Marketplace & Nokia Store

• Co-working space

Online submission: appcampus.fi

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Lion Partners

Z-Park Beijing, China

Lion Partners

Platform support for participant companies

• Company setup• Access to finance• Tax benefits

– Sales tax/tariff: No tax on tech transfer, no tariffs on own R&D equipment shipping– Value Added Tax: Perpetual 3% vs. 17%– Corporate income tax: 3 year tax holidays, next 3 years 7.5% vs. 33%– Additional deductions: Employee personal income tax deduction, R&D spending deduction

• IPR– IPR as part of the local capital

• Office space

Lion Partners

CafésMeetingRooms

BusinessEvents

BusinessNetworking

Z-Park Services – Full support

Lion Partners

Key figures and location

ZGC Software Park

Zhongguancun Park

•Total revenue: 1.96 trillion CNY (in 2011)•Area: 250 km²•Top 5 industries: Electronic information (40.5%), Advanced manufacturing (13.9,%), New energy & high efficiency and energy saving (13.2%), New materials (9.6%), Bio-pharmaceuticals (4.0%)•Innovative resources: 40 national leading universities, 206 national and municipal institutions, 20000 hi-tech companies•Preferential policies: tax, talents, science park, patent, finance•Companies: 207 listed companies, 106 companies on Zhongguancun OTCBB, 1900 foreign companies•IPR: 76 international standards, 590 national standards, 19000 patents

Lion Partners

SUMMING UP

1. FOCUS ON YOUR TALENT

2. ACCELERATE / USE OPPORTUNITIES

3. PARTNER (LOCALLY AND INT.)

4. KNOW YOUR ROLE IN THE ECOSYSTEM

5. FAIL, LEARN AND IMPROVE!

Muito obrigado!