ict in agriculture – trends & opportunities
DESCRIPTION
Presentation in CDI course “Agriculture in Transition”, May 2014TRANSCRIPT
ICT in Agriculture – trends & opportunities
Presentation in CDI course “Agriculture in Transition”
mirjam schaap, May 2014
ICT trend = Mobile the @gricultural revolution
http://youtu.be/wGmoX052TLk
http://www.statista.com/chart/1380/mobile-web-usage/
Changing data sources and flows
Continued improvement of basic mobile infrastructure Emergence of alternative mechanisms data flow Alternative provision of date flows
more resilient + cheaper data flows together with inproved broadband access New opportunities for audio + video engagement
GSMA Intelligence Mobile platform wars (2014) https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Annual Worldwide Device Sales
GSMA Intelligence Mobile platform wars (2014) https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Feature vs Smartphone sales and use
GSMA Intelligence Mobile platform wars (2014) https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Feature phones for mobile data
GSMA Intelligence Mobile platform wars (2014) https://gsmaintelligence.com/files/analysis/?file=140219-platform-wars.pdf
Agriculture just a tiny part of services
ICT 4 agriculture services
types of ICT4ag services
Information Services & Knowledge Exchange Networks Value Chain Linkages Financial Services
types of ICT4ag services
Information Services & Knowledge Exchange Networks
How many % of total service offerings in m-agri projects focus on extension and education services? .......%
Service offerings of m-agri projects
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
50 % trade + value chain support – 33% (co-creation) knowledge related services
Information Services and Networks for Knowledge Exchange
Value Chain Linkages
Financial Services
Service
Benefits
• Input information • Agronomic Information • Weather forecasts • Market information
• + choice on inputs • + sustainable agro
practices • Improved productivity • Higher crop quality • Higher prices received • Horizontal + vertical
information flow
• Aggregation of farmers for purchase and sale
• Connection with input providers and buyers
• Purchase cheaper • Access to buyers • Less product loss • Access to new
products and markets
• Mobile banking • Micro-credit/saving • Micro-insurance
• Reduced risks and transaction costs
• Access to credit • Reduced
vulnerability to risks and shocks
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
Information Services Knowledge Exchange
Reuters Market Light
SMS personalized, professional information >250 crops, >1,000 markets >3,000 weather locations
Digital green farmer videos
http://www.digitalgreen.org/
iCow - Kenia
Fighting counterfeit products
• label with scratch-off area
• security chip http://www.ifdc.org/Nations/Uganda/Articles/Fighting-Counterfeit-CPPs-in-Uganda/
Value Chain
http://b2bpricenow.com/b2b/contents/mainpage.asp
M-farm - transparency tool for farmers
local farmers receive crop prices and market information by sending SMS shortcode digital marketplace in
which subscribing farmers can sell their crops & by farm inputs Online platform to
connect and sell collectively
Year 2025 of the @gricultural revolution
http://youtu.be/zGodAfYlaF0
Financial Services
https://customer.ilovezoona.com/default.asp
Zoona: e-vouchers to mobile phones
For agribusiness: Information about farmers / credit worthiness Reduced side selling
For agribusiness: Increased security of payment (vs paper voucher or cash) Building financial identity Discounts at suppliers For input suppliers / retailers Less cash risk / improved record keeping Improve relationship wholesale suppliers
https://esoko.com/
ICT services 4 Agriculture
ICT for governance
ICT for Agriculture services Information Services & Knowledge Exchange Networks Value Chain Linkages Financial Services
ICT services for Agriculture Rural governance / transparency + citizen participation ICT and land administration + management
Open (GIS) data Ghana agriculture
http://gis4ghagric.net/
Follow your money
http://twaweza.org/uploads/flash/budget-visualization-000/Twaweza.html#/home/viewType=Bubbles&spending=Actual&split=Function&year=2010-11
Other Framework
https://customer.ilovezoona.com/default.asp www.etransformafrica.org
Another framework - deloitte
Information Systems including DSS/MIS/GIS etc
ICT-enabled Learning and Knowledge Exchange
Modelling Solutions
Sensory and Proximity Devices
ICT-enabled Networking Solutions
Online Commerce Tools (eCommerce/ mCommerce)
ICT THROUGH THE CROPPING CYCLE- THE NEEDS OF THE FARMER
• Land Title Deeds• Market Information and Trends
(Technical, Financial, etc)• Crop Suitability for Land-Soil Testing etc• Knowledge of Existing Service Providers• Business Planning Support • Licenses and Subsidies (where relevant)• Queries and Replies• Sill Requirement and Training
B2F/F2BService Provider Rates (Seeds, Fertilizer, HYV, Irrigation, Implements), Application for Credits, Soil Testing
Crop Forecast by feeding planting information, Online order placement and delivery, online payment systems
One stop shops, Quality Certification services, Loan repayment, online commerce and payment systems, Scheduling Delivery
G2F/F2GSchemes, Support Prices Information, Procedures, Title Registration Information, Credit Facilities
Crop Forecast by feeding planting information, Water management inputs, Credit related services
Loan repayment services, Storage services request, Feedback into system
R2F/F2R Market Trends, Crop Suitability for Land, Questions and Answers
Question and Answer services related to agricultural operations
Any Research information required, Feedback into the system
• Early Warning and Weather Systems• Timely provision of Agricultural Inputs/
Services/ Credit• Connectivity with markets for
implements• Water Management from providers• Online commerce and payment systems• Queries and Replies• Feedback into the market systems
• Bi-directional exchange of information• Procurement prices at various POSs• Quality Certification Requests• Price Discovery at Farms• Online Commerce and Payment Systems• Transportation and Packaging Service
Provider Inputs• Access to Storage Facilities• Feedback into the market systems
Crop & Land Selection
Calendar Definition
Access to Credit
Land Preparation
& Sowing
Input Management
Crop Harvest
Marketing and
PackagingTransport Sale and
Repayment
PRE-CULTIVATION CROP CULTIVATION & HARVESTING POST HARVEST
Info
rmat
ion
and
Serv
ice
Requ
irem
ents
Stages and Sub-
Stages
Another framework – deloitte (2)
https://customer.ilovezoona.com/default.asp www.etransformafrica.org
Your own examples?
Geographical distribution 'M-Agri' projects
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
Assignment
With your neighbour Share the best ICT4ag service that your country has
Briefly describe the service In what category does it belong?
● Information Services & Knowledge Exchange Networks
● Value Chain Linkages
● Financial Services
Why is it the best?
Sustainable Agriculture: a mobile landscape (Batchelor et.al. 2014)
Preferred modes of communication in m-agri projects
Mobile Data Collection
Open Data Kit: free, open source, offline
Gaetano Borriello http://opendatakit.org http://youtu.be/HqqUdfz9Uyc
Gaetano Borriello http://opendatakit.org
ODK survey
Think ......
How could mobile data collection be useful in your situation?
Lessons learned
Lessons learned ICT 4 agriculture
Concentrate on the demand, not on the Technology Use Appropriate Technologies Focus on Affordable Access and Use, Not Ownership Be Aware of Social Differences in Access, Use and Impacts Create an Enabling Environment for Innovation Promote Leadership and find Champions Develop Sustainable Business Models through Partnerships
ICT in agriculture e-source book (World Bank, 2011)
Key lessons ICT4D partnerships
pay attention to local context involve local communities in partnership implementation clear + agreed intended development outcomes build in sustainability and scalability into design at start partnerships are built on trust, honesty, openness,
mutual understanding and respect. supportive enabling environment in place
What are the key lessons of ICT4D partnerships for poverty reduction? (Geldof et.al. 2011)
Important lessons learned m-Agri projects
Keep the technology simple Build on existent ICT infrastructure where possible Plan for the future, not the now Listen to clients
Key weblinks ICT4ag
ICT in Agriculture e-sourcebook http://www.ictinagriculture.org/
ICT update (CTA) http://ictupdate.cta.int/
ICT in Africa www.eTransformAfrica.org
ICT4ag conference site http://ict4ag.org/
E-agriculture www.e-agriculture.org
Life apps (short films) http://www.aljazeera.com/programmes/life-apps/
Mobile data collection Open Data Kit http://opendatakit.org
Management of Spatial Information www.imarkgroup.org/moreAboutModule_en.asp?id=158
Participatory Spatial Information Management http://pgis-tk-en.cta.int
Key weblinks open data
Open for Change http://openforchange.info/
Open Development (video) http://vimeo.com/49827002
Worldbank Open Data log http://blogs.worldbank.org/opendata/
IFPRI open data for agriculture http://www.ifpri.org/event/open-data-agriculture-side-event-ifpri
Publish What You Fund http://www.publishwhatyoufund.org/
Open Aid Partnership http://www.openaidmap.org/
IATI Standard http://iatistandard.org/
Government open budget data http://openspending.org/
Worldbank open data http://datacatalog.worldbank.org/
Mapping aid data http://aiddata.org/maps
Enjoy the course and join the @gricultural revolution !
[email protected] www.delicious.com/mirjamschaap www.delicious.com/mirjamschaap/ict4ag www.twitter.com/mirjamschaap nl.linkedin.com/in/mirjamschaap/
www.wageningenUR.nl/cdi www.facebook.com/CDIwageningenUR www.twitter.com/CDIwageningenUR