ICT in

Agriculture Extension

Dr Muhammad Anjum Ali DIRECTORATE GENERAL AGRICULTURE EXTENSION AND ADPTIVE RESERACH

ICT FOR PUNJAB AGRICULTURE

Challenges – Productivity, Profitability

– Soil, Water and Environment degradation

– Seed, Fertilizers, Machinery and Technology advancements

– Majority small farmers and land fragmentation

– Burgeoning increase in ICT Tools

– Diversification and Value addition

– Appetite for awareness and information

– Reliability, Correctness and Farmers confidence

ICT ACTIVTIES IN PUNJAB AGRICULTURE

Agriculture Marketing Information System

Website of Agriculture Department Punjab

Website of Fruit & Vegetable Development Project

Mobile Massaging (Database base of farmers)

Land records-Spatial Data Infrastructure (Mauza Level)

Monitoring Extension Service (AgriSmart)

Facebook Pages of Agriculture Extension Punjab

E-Reporting and Documentation

Mapping Soil Fertility at Village Level

Shadbad Dehqan

Zarai Baithak

Fertilizer Calculator

Maintenance records through SAP software

Radio, TV, FM Service

Citizen Contact Center (Agri Helpline)

Revamping Agriculture Extension Services (Rs. 150 Mill)

ICT ACTIVTIES IN PUNJAB AGRICULTURE

AGRICULTURE MARKETING INFORMATION SYSTEM

- Dissemination of prices pertaining to agricultural commodities

- Data entry interface for 135 market committees

- Repository of market rates with trend analysis

- Linkages with international commodity exchange markets

- Mobile App for “Price Control” on 80024

- Price Lahore/Get Report

Push based daily price intimations to subscribed citizens

See Web

WEBSITE OF AGRICULTURE EXTENSION PUNJAB

- Agriculture Extension - Adaptive Research - Agriculture Training

Institutes - Transfer of Technology

packages - Websites for various

wings of Agriculture Department

Transfer of Technology through field Extension service and ICT gadgets

See Web

WEBSITE OF FRUIT & VEGETABLE DEVELOPMENT PROJECT

- Fruit and Vegetable Project - Capacity Building - Training of Farmers - Promotion of new

technologies - Promotion of Bio-control

agents - Minimize the use of pesticides - Reduction in post harvest

losses - Calendar of activities

Enhancing Fruit and Vegetable Production with value addition

See Web

MOBILE MESSAGING-DATA BASE OF FARMERS

- Farmer Registration with contact details and mauza level residential address

- More than million farmers have been registered - Text message for agronomy,

plant protection, market, weather and other alerts

- Plants outfitted with this microchip can send text messages to a farmer's cell phone

Advisory services via SMS based on Agriculture Technolgies

See Web

LAND RECORDS- SPATIAL DATA INFRASTRUCRE

- Digitization based on masavi maps

- Mauza level boundaries of 16 districts in place

- Additional layers of population census and Agri census data

Analytics based on mauza level maps yield info

موضع گرمالہ

See Web

MOBILE MONITORING

- Operational in Rajanpur and Faisalabad

- Field visits pertaining to crop reporting and pest warning

- Geographical analysis of the activities being carried out

- Expansion of android phones monitoring to other districts

2,909 smart phones to be distributed under PPMRP

See Web

FACEBOOK PAGES OF AGRICULTURE EXTENSION PUNJAB

- Facebook Page ”Agriculture Extension Wing Punjab Pakistan”

- Targeting social media to reach maximum growers

- Weekly and Fortnightly advisories

- Latest Development in Agriculture

- Activities of Agriculture Extension

Presence in Social Media to reach maximum growers

See Web

E-ZARAAT

- Online portal to capture information

- EDOA to Field Assistants are provided tablets

- E-reporting from Field Assistants to EDOA

- Daily, Weekly, Fortnightly, Monthly, Quarterly, Biannually and Annual reports

- Pilot run in one district (Vehari)

Patronage of PITB on sustainable basis

See Web

MAPING SOIL FERTILITY

- Website on Nutrient availability in Punjab Soils

- Helpful for farmers, extension agents, researchers etc

- Input use efficiency, reduction in loss of resources , sustainability and profitability

Digitized profile of Punjab soils for better decision making

See Web

SHAD BAD DEHQAN

- Economic and site specific crop production technologies

- Real time dynamic system for processing of data leading to development of crop productions

- Yet to be launched by University of Agriculture

Coordinated efforts with various ICT tools to reach farmers

ZARAI BAITHAK

- Knowledge portal - Agriculture News - Discussion forum - Experts Forum - Linkages with Institutions - Quick response - Expert Opinion - List of FAQs

See Web

FERTILIZER CALCULATOR

- Fertilizer prediction Model - Urea and DAP

recommendation based on soil sample

- Fertilizer Use Efficiency, Rate, Quantity according to production

- Recommendations from bags to Kilograms

- Fertilizer Use efficiency to increase productivity and profitability

See Web

MAINTENANCE MANAGEMENT SYSTEM

- Improved service delivery - Integration of stores via

centralized inventory system - Preventive and breakdown

maintenance of heavy machinery (bulldozers)

- Fuel consumption statistics of Agriculture Vehicles

- Automation of records through this software for all office

- Initial target is vehicles and machinery

Data Management of Agriculture Assets

RADIO, FM SERVICE

- Daily presence on 7 Radio stations in Punjab

- Agriculture Talks, Live and Recorded,

- News Bulletins - Audio Messages - Special activities through FM

service

Radio Service is still very important information source in rural life

TELEVISION

- Most Important Media - Presence of experts on

different channels - TV Messages, TV Talks, TV

shows, Video Productions - Kashtakaron Ke Naam Ahim

Paigham at prime time - Maximum reach on terrestrial

network

Television is the most effective medium for training and showcasing

HELPLINES/CALL CENTRES

- Two Toll free numbers - 0800-15000, 0800-29000 - Inbound call gets recorded

which is then responded to by an expert at later stages

- PITB is working on a call center

- The number of lines and accessibility will be increased

Transformation to PITB’s platform of “Citizen Contact Center”

OTHER PROJECTS

- Video clips to be placed onto the portal (Digital Green) ITU

- Projector phones for extension workers (1,000 sets)(ITU)

- Cinema Van to fortify field extension services (ITU)

- Coordination with service providers to auto-load SIMS with agricultural content (ITU)

- Agriculture Technology apps

Benefits of ICT to reach every farmer

REVAMPING AND DIGITIZATION

Project Punjab: Rs 150 Million

1. Provincial Agriculture Extension Hub (ICT)

2. Provision of Short Code Telephone Number

3. District Agriculture Extension ICT center

4. Provision of Internet Connections to Extension sub offices

5. Provision of PTCL Connection to AOs at Markaz level

6. Provision of Android Cell Phone to Agriculture Extension Staff

7. Plant Clinics and digitized monitoring

8. E. Reporting of Agriculture Extension Activities

THANKS