ict & amp;social innovation - seiji takagi
TRANSCRIPT
Introduction to ISDB-T -Benefits for social and economic development-
Seiji Takagi
Director General, Global ICT Strategy Bureau, Ministry of Internal Affairs and Communications, Japan
September 7, 2016
Data Broadcasting
Overview of ISDB-T
- High quality picture - Spectrum efficiency (Digital dividend)
Integrated Services Digital Broadcasting – Terrestrial
Standards for digital terrestrial broadcasting
Benefits of broadcasting digitalization
ISDB-T brings MORE benefits
Emergency Warning
Broadcasting
Mobile Broadcasting
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Mobile Broadcasting
(One-Seg)
What is One-Seg?
A broadcasting mode for mobile TV reception by smart phone, portable TV, tablet PC, car-TV, etc.
* Broadcasting mode of ISDB-T by One Segment out of 13 segments per channel
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Propose new styles of TV viewing
Enjoy One-Seg Anywhere!
On the Train…
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♪
♪
Enjoy One-Seg Anywhere!
In a Traffic Jam…
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Work with battery
One-Seg for Disaster Resiliency
Could cause… Black out
Cut line/ Congestion
But… Mobile TV is alive!
No Cut line/ Congestion
Free of charge
Volcanic eruption Earthquake
Flood Tsunami
NHK (public broadcaster) disseminated early warning and disaster information.
The East Japan Great Earthquake (11 March 2011)
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One-Seg Saved 40 Lives
Two police officers got a tsunami warning alarm via mobile TVs of train passengers. They quickly led the 40 passengers to a hill.
Yomiuri Shimbun (major Japanese newspaper),
March 29, 2011
Derailed train cars Shinchi Station
The hill
Evacuation Route
Passengers got on the truck here
Track of Japan Railway
Shinchi town hall
Pacific Ocean
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Affected people could watch mobile TV even in a blackout area.
Hope in the Dark
Sankei Shimbun (major Japanese newspaper), June 24, 2011
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“One-Seg” broadcasting
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Information to Local Areas without Electricity
Emergency Warning Broadcasting System
(EWBS)
Broadcasting Station
Transmitter Broadcasting Service Area
Government (Meteorological Agency, etc.)
EWBS = Emergency Warning Broadcasting System
What is EWBS?
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Emergency!
Emergency!
Automatically activated
Central government
Central government
Tsunami Observation System
Alert EWBS
National Institute
FAX Phone
Alert
Emergency Operation Center
National Institute
Siren
Rural area A
Up-link
- EWBS - Area code - Text message
Tsunami Disaster Prevention System in Peru
Warning System
EWBS Server
Transmitter
Rural area B
Rural area C
Alert
Alert
Alert
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Data Broadcasting
Sports
Game scores (Giants vs Swallows)
Recipe
Instructions for cooking
Results of other games today
Ingredients (beef, white wine, salt and pepper)
Professional Baseball
Name of dish (Rose beef)
Game summary
What is Data Broadcasting?
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Sports Hospital
Recipe Drama
News
Traffic
e-Government e-Education
Weather
Examples of Data Broadcasting in Japan
Water Level
Car Manufacturing
Hospitals in Natural Disaster
Today’s Games
Today’s Weather in Your City
Story
Cast
About Us
Rose Beef
Recipe
Wanted Persons Missing Persons
Examples of e-Government in Botswana
Supporting Measures for Farmers Knowledge of Cattle Breeding
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Traffic Information System by Utilizing Data Broadcasting
Collection
Centralization
Accumulation
Delivery
Broadcast
stations
Probe info
Location info
Traffic
information
Pilot project in Manila
Affordable system by utilizing data broadcasting
Feasibility Study (FY2015-2016)
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ISDB-T Community
ISDB-T in the world
Japan (Launched in 2003)
Peru (Launched in 2010)
Costa Rica (Launched in 2014)
Chile (Adopted in 2009)
Ecuador (Adopted in 2010)
Venezuela (Launched in 2011)
Argentina (Launched in 2010)
Philippines (Launched in 2015)
Bolivia (Launched in 2011)
Paraguay (Launched in 2011)
Uruguay (Adopted in 2010)
Brazil (Launched in 2007)
Botswana (Launched in 2013)
As of August 2016
Maldives (Adopted in 2014)
Honduras (Adopted in 2013)
Guatemala (Adopted in 2013)
Sri Lanka (Adopted in 2014)
Market Size of ISDB-T
18 countries 655million-consumer market
Nicaragua (Adopted in 2015)
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ISDB-T International Forum
Periodically held by all ISDB-T-adopted countries.
hosted by Peru (2009), Argentine (2010), Brazil (2010), Chile (2011), Ecuador (2012), and Uruguay (2013), Brazil (2015)
Exchanging experiences and
ideas about ISDB-T. Uruguay 2013
Peru 2009 21
ISDB-T Seminars in Sri Lanka
November, 2013 March, 2015
The next seminar will be held in Colombo this fall.
Join us! 22
Conclusion
ISDB-T is …
Not just digitalization
Infrastructure for pursuing social and economic benefits
- Propose new life styles
- Enhance disaster resiliency
- Create new business opportunities
Expanding through international cooperation 24
Data Broadcasting
Emergency Warning
Broadcasting
Mobile Broadcasting