icsc pres electronic media 2010
TRANSCRIPT
Using Electronic Media to Spread the
Message of Stewardship
James S. Friend, Jr.Director, Office of Stewardship and
DevelopmentDiocese of Allentown, PA
Who is in the room?
Bishops?
Clergy / Religious?
Parish Staff?
Parishioners?
Diocesan Professionals?
?
As an organization, how have you used Electronic Media?
Websites (Web 2.0)Social NetworkingBlogsOnline VideoOnline Event RegistrationOnline Store
Texting
Automated Calling System
Electronic Newsletter
Online Giving / Electronic Funds Transfers
What type of Social Media do you use?
My Space
YouTube
Flicker
Blog
Purchased Online Community
Other?
Our charge to use electronic media
For His Glory
Creatively
Appropriately
Responsibly
Why do we use electronic media?
To Evangelize
Promote Stewardship
Engage
Catechesis
Gather information
Distributing Messages Automatically via Social Map
It’s Bishop’s 50th Birthday, wishhim a happy Birthday here! Hewill read all of these posts.
We love you
Bishop Barres!
Happy Birthday,
thanks for visiting my
school
Happy Birthday Bishop!
Happy B-Day, so glad to have met
you at St. Catharine’s?
Understanding Facebook
More than 500 Million active users - 50% of active users log on to Facebook in any given day (Up 200 Million in one year)
Average user has 130 friends
Fastest growing demographic is those 35 years and up
More than 70 different translations on Facebook
Average user is connected to 80 community pages, groups and events
There are more than 150 million active users currently accessing Facebook through their mobile devices.
Facebook StatisticsUpdated: January 2010
Percentage GrowthUS Males 42.60% 147.50%US Females 54.30% 139.10%Unknown 3.03% 243.10%
Age13-17 10.40% 88.20%18-24 25.30% 51.70%25-34 24.80% 127.30%35-54 29.00% 328.10%55+ 9.50% 922%Unknown 1% 4447.60%
Pastor’s PageParish PagesSchool Parent or School info
PageCatholic School Alumni GroupsDiocesan page
Facebook StrategiesCreate Pages or Groups for special interests
Source: Diocese of Allentown
“We are having our annual Friend Drive on Facebook. Press “Like” on this post and refer our page to a Facebook Friend today”
“We want 1,000 Facebook friends by the end of the week, help spread the word and refer a friend to us!”
Press Releases Links to News Articles from around your Diocese Links to Video Wish members Happy Birthday (B-Day’s Listed) Ask Friends to tag you in photos for all to see. Post links to Daily Reading
Facebook StrategiesKeep your Pots Updated and Fresh
Source: Diocese of Allentown
“For all of our Catholic School Students, Parents and Alumns, why do you support Catholic Education? Give us your comments…”
Use Applications like QuizzesPost Invitations to EventsRemind your friends of your presence
on other Social Media sites
Facebook StrategiesKeep your Status Updates Fresh (cont.)
Source: Diocese of Allentown
Make certain that more than one person can act or access the Admin on the Group or Fan Page
Do NOT use your facebook Profile as the organization’s profile
Do not request to be friends with too many people in one day – facebook will ban you!
Turn off Chat Feature
Facebook StrategiesCautions / Advise
Source: Diocese of Allentown
Be careful with online engagement with Youth
Share the responsibility of the page with other Staff
Engage your ministry leadersCheck the facebook page daily?
Facebook StrategiesCautions (cont.)
Source: Diocese of Allentown
ENGAGE your FriendsBe interactive – responsiveCreate excitement – awarenessBe a resource and a source of
information
Facebook StrategiesMaking Friends
Source: Diocese of Allentown
#1 Largest video site on the web2 Billion views a dayNearly double the prime-time audience of
all 3 major U.S. broadcast networks combined.
24 hours of video uploaded every minute.Average person spends on YouTube 15
minutes a day.More video is uploaded to YouTube in 60
days than all 3 major US networks created in 60 years.
You Tube Statistics
Source: http://www.lifelan.com/blog/youtube-facts-figures-memorable-moments/
You Tube Basics
Videos no more than 10 minutes in length
You Tube can accept High Definition Videos
Practical Uses Marketing
Vocations Catholic Schools
Ongoing Catholic Education (Children/Youth/Adult) PR for Upcoming Events Deliver a Personal Message from your Pastor or Bishop Parish / Diocesan Communications ?
Electronic Newsletters
How fast does an email get deleted?
Keep it SHORT!!!!!!!!!!!!!!!!!
Constantcontact.com
Electronic Newsletters
Purpose: Inform and Invite (Catechesis, Engagement)
Keep it short and informative
Bring them back to your site to: Sign up for an activity Read your article, see pictures watch a video Comment (Social Network) Conduct a quick survey
75 Million MembersAverage Age: 4195% Are College Educated (37% Are Post-
Grads)Household Income: $109,703Male: 64%Household Income $100k+ 53.5%Own Smartphone/PDA: 34%College Grad/Post Grad: 80.1%Business Decision Maker: 49%
LinkedIn Statistics
Source: www.linkedintomarketing.com
24% Have a Portfolio Value of $250k+ 56% Have An Account With An Online Brokerage 60% Have An Account With An Offline Brokerage
85% Viewed/Paid Bills Online in Last 30 Days53% Monitored/Viewed Stocks Online in Last
30 Days Job Titles:
C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18%
50% Are Business Decision Makers in Their Companies
LinkedIn Statistics (cont.)
Source: www.linkedintomarketing.com
Create a personal account on LinkedInCreate a group for your parishGive access to more than one person as
the Manager of the GroupBusiness owners may wish to share job
postingsAllows parishioners to connect, engage
and network
Strategy for LinkedIn
Source: Diocese of Allentown
Using Electronic Media to Spread the
Message of Stewardship
James S. Friend, Jr.
Download presentation:Adventuresinthecatolicchurch.blogspot.com or [email protected]