Icsc pres electronic media 2010

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  • 1. Using Electronic Media to Spread the Message of Stewardship
    James S. Friend, Jr.
    Director, Office of Stewardship and Development
    Diocese of Allentown, PA

2. Who is in the room?
Clergy / Religious?
Parish Staff?
Diocesan Professionals?
3. As an organization, how have you used Electronic Media?
Websites (Web 2.0)
Social Networking
Online Video
Online Event Registration
Online Store
Automated Calling System
Electronic Newsletter
Online Giving / Electronic Funds Transfers
4. What type of Social Media do you use?

  • Blog

5. Purchased Online Community 6. Other?Facebook
My Space
7. Our charge to use electronic media
For His Glory
8. Why do we use electronic media?
To Evangelize
Promote Stewardship
Gather information
9. Its Bishops 50th Birthday, wish
him a happy Birthday here! He
will read all of these posts.
Distributing Messages Automatically via Social Map
Happy Birthday Bishop!
Happy B-Day, so glad to have met you at St. Catharines?
We love you
Bishop Barres!
Happy Birthday, thanks for visiting my school
10. Understanding Facebook
More than 500 Million active users - 50% of active users log on to Facebook in any given day (Up 200 Million in one year)
Average user has 130 friends
Fastest growing demographic is those 35 years and up
More than 70 different translations on Facebook
Average user is connected to 80 community pages, groups and events
There are more than 150 million active users currently accessing Facebook through their mobile devices.
11. Facebook StatisticsUpdated: January 2010
12. Facebook StrategiesCreate Pages or Groups for special interests
Pastors Page
Parish Pages
School Parent orSchoolinfo Page
CatholicSchoolAlumni Groups
Diocesan page
Source: Diocese of Allentown
13. Facebook StrategiesKeep your Pots Updated and Fresh
We are having our annual Friend Drive on Facebook. Press Like on this post and refer our page to a Facebook Friend today
We want 1,000Facebookfriends by the end of the week, help spread the word and refer a friend to us!
Press Releases
Links to News Articles from around your Diocese
Links to Video
Wish members Happy Birthday (B-Days Listed)
Ask Friends to tag you in photos for all to see.
Post links to Daily Reading
Source: Diocese of Allentown
14. Facebook StrategiesKeep your Status Updates Fresh (cont.)
For all of our Catholic School Students, Parents and Alumns, why do you support Catholic Education? Give us your comments
Use Applications like Quizzes
Post Invitations to Events
Remindyourfriends of yourpresence on other Social Media sites
Source: Diocese of Allentown
15. Facebook StrategiesCautions / Advise
Make certain that more than one person can act or access the Admin on the Group or Fan Page
Do NOT use your facebook Profile as the organizations profile
Do not request to be friends with too many people in one day facebook will ban you!
Turn off Chat Feature
Source: Diocese of Allentown
16. Facebook StrategiesCautions (cont.)
Be careful with online engagement with Youth
Share the responsibility of the page with other Staff
Engage your ministry leaders
Check the facebook page daily
Source: Diocese of Allentown
17. Facebook StrategiesMaking Friends
ENGAGEyour Friends
Be interactive responsive
Create excitement awareness
Be a resource and a source of information
Source: Diocese of Allentown
18. You Tube Statistics
#1 Largest video site on the web
2 Billion views a day
Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined.
24 hours of video uploaded every minute.
Average person spends on YouTube 15 minutes a day.
More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years.
Source: http://www.lifelan.com/blog/youtube-facts-figures-memorable-moments/
19. You Tube Basics
Videos no more than 10 minutes in length
You Tube can accept High Definition Videos
Practical Uses
Catholic Schools
Ongoing Catholic Education (Children/Youth/Adult)
PR for Upcoming Events
Deliver a Personal Message from your Pastor or Bishop
Parish / Diocesan Communications
20. Electronic Newsletters
How fast does an email get deleted?
Keep it SHORT!!!!!!!!!!!!!!!!!
21. Electronic Newsletters
Purpose: Inform and Invite (Catechesis, Engagement)
Keep it short and informative
Bring them back to your site to:
Sign up for an activity
Read your article, see pictures watch a video
Comment (Social Network)
Conduct a quick survey
22. LinkedIn Statistics
75 Million Members
Average Age: 41
95% Are College Educated (37% Are Post-Grads)
Household Income: $109,703
Male: 64%
Household Income $100k+ 53.5%
Own Smartphone/PDA: 34%
College Grad/Post Grad: 80.1%
Business Decision Maker: 49%
Source: www.linkedintomarketing.com
23. LinkedIn Statistics (cont.)
24% Have a Portfolio Value of $250k+
56% Have An Account With An Online Brokerage
60% Have An Account With An Offline Brokerage
85% Viewed/Paid Bills Online in Last 30 Days
53% Monitored/Viewed Stocks Online in Last 30 Days
Job Titles:
C-Level Executives 7.8%
EVP/SVP 6.5%
Senior Management 16%
Middle Management 18%
50% Are Business Decision Makers in Their Companies
Source: www.linkedintomarketing.com
24. Strategy for LinkedIn
Create a personal account on LinkedIn
Create a group for your parish
Give access to more than one person as the Manager of the Group
Business owners may wish to share job postings
Allows parishioners to connect, engage and network
Source: Diocese of Allentown
25. Using Electronic Media to Spread the Message of StewardshipJames S. Friend, Jr.
Adventuresinthecatolicchurch.blogspot.com or email