icsc mocial+ - international council of shopping centers · august 5 – 7, 2015 otel io an...

August 5 – 7, 2015

Hotel Nikko San Francisco | San Francisco, CA

#ICSCmocial

Preliminary Program

MOCIAL+Marketing, Advertising & Sponsorship in a Digital Age

ICSC

August 5 – 7, 2015 | Hotel Nikko San Francisco | San Francisco, CA

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MOCIAL+ is more than just Mobile, Social and Local: It is now integrated into everything.Learn how Shopping Center Marketing, Advertising and Sponsorship are evolving at MOCIAL+.

Strategies and Tactics for Properties

Navigating the Changing Marketing Landscape

Enhancing the Customer Experience

New Tech Trends

Content Marketing

Wednesday, August 5, 2015

Registration4:30 – 7:00 pm

Westfield San Francisco Centre/Real Estate Professional Tour 5:00 – 6:00 pm

Discover the crown jewel in Westfield’s U.S. portfolio, Westfield San Francisco Centre, one of the top shopping center performers in the country. Enjoy an overview of historical and architectural features while gaining key insight into Westfield’s management philosophy and operational strategy. Learn key market statistics, customer targets and explore the retail merchandising strategy designed to drive performance in a vertical shopping environment. Delivering a highly integrated customer experience, you will explore unique common area amenities, services and technology distinctly curated for the unique shopper base. From innovative digital programs with Westfield Labs to highly experiential events, the centre is on the cutting edge of the shopping center industry. This tour concludes Under the Dome/Level 4. You must be preregistered to attend the tour.

If you would like to sign up for the tour, please contact Ester Vivona at [email protected]. Space is limited, so sign up soon.

Reception6:00 – 7:00 pm

M.Y. China Restaurant845 Market Street, 4th Floor Westfield San Francisco CentreSan Francisco, CA


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Thursday, August 6, 2015

Registration8:30 am – 6:15 pm

Wi-Fi Lounge8:30 am – 6:15 pm

The Wi-Fi Lounge provides a comfortable place to network and do business and will be open during registration hours to all registered attendees.

Sponsor Exhibits OpenNetwork the old school way, and enjoy some face-to-face time with our innovative sponsors any time during the conference except while sessions are in progress.

Continental Breakfast8:30 – 9:00 am

Welcome Remarks9:00 – 9:15 am

Jen AugustynICSC MOCIAL+ Program Planning Committee Co-ChairPartnerThe Dealey GroupDallas, TX

@jenaugustyn

Cherilyn Megill, CRX, CMDICSC MOCIAL+ Program Planning Committee Co-ChairVice President of Marketing & CommunicationsPhillips Edison & CompanySalt Lake City, UT

@cherilynm

Angela Sweeney, CRX, CMDICSC MOCIAL+ Program Planning Committee Co-ChairVice President - Chief Marketing OfficerThe Peterson CompaniesFairfax, VA

@angelasweeney


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Opening Session9:15 – 10:00 am

Your Time Is Now!Not long ago, we began to hear that brick-and-mortar is a thing of the past and ecommerce was the future. Well, not so fast. Offline retail is going through a vibrant and exciting phase, fuelled by innovation from the start-up communities around the globe. This is a session to educate you on how shopping centers can capitalize on innovation and entrepreneurship in different ways, in capturing audiences from all ages and making the mall an essential destination through events, competitions and programs. We’ll also explore how retailers are welcoming leadership and intelligence from shopping centers that could give them a competitive edge in an uber digital world.

SPEAKER

Liz BacelarFounder & PresidentDecoded FashionNew York, NY

@DecodedLiz

General Session10:15 – 11:00 am

The Urban Legend of Social Media MarketingAs social marketing evolves into a mandatory effort for brands, the social landscape constantly shifts. Exponential growth has pushed the ‘feeding frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: they are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences—all without giving up control.”

SPEAKER

Jordan KretchmerFounder and CEOLivefyreSan Francisco, CA

@Jkretch


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Concurrent Sessions11:15 am – 12:00 pm

A. iBeacons – Beaming Opportunity or Blinking Distraction?Amid a tsunami of new electronics and apps, Beacons seem to be a dream solution. The promise of one-to-one communication with a shopper just as he/she is close to a cash wrap is so compelling. But does the hype exceed the reality? How people who have deployed iBeacon have avoided becoming just another delivery system for junk messages? Are there other technologies that are as, or even more, important? How does iBeacon, and other tracking/targeting/profiling and activating technologies, fit your business? In this interactive panel, learn from those who are on the leading edge of innovative technology—and what to do to avoid putting yourself on the bleeding edge, or worse in the junk file.

SPEAKER

Alan McKeonPresident & CEOAlexander BabbageAtlanta, GA

B. E-mail Marketing Tactics to Take Your Program Up a NotchDespite the buzz around social and mobile marketing in recent years, e-mail marketing remains the workhorse for communicating, engaging and driving action with shoppers. With busy inboxes and the rapid growth in mobile e-mail readership, how do mall marketers break through the clutter and get shoppers into their mail? In this practical session, you’ll learn:

• The latest methods of capturing e-mail addresses, both online and in the mall• Designing mobile friendly and responsive e-mails• Leveraging behavioral data to drive automated programs• Using e-mail in tandem with SMS and mobile apps• Using advanced techniques including scoring, dynamic content and automation• Developing content that breaks through the clutter and engages subscribers

SPEAKER

Loren McDonaldVice President, Industry RelationsSilverpop, an IBM CompanySan Francisco, CA

@LorenMcDonald

Lunch Served12:00 – 12:30 pm


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Keynote Presentation12:30 – 1:30 pm

‘Good’ Content vs. ‘Good Enough’ Content: A Fight for Sore Eyes“We don’t need more content. We need better content.” So says Ann Handley, who believes all our organizations need content that’s ridiculously good. Not ordinary. Not mediocre. Not run-of-the-mill. Not just “good enough” either. No sirree. Impossible? Nope—not for you! Because you are made of stronger stuff than you think. You’ve got this. You own it. Or you will after you come to this session to pick up the how-tos and the inspiration you need to create the kind of stuff that will resonate with your own audience. Who’s in?

SPEAKER

Ann Handley Chief Content OfficerMarketingProfs Andover, MA

@annhandley

General Session1:45 – 2:45 pm

The Future of RetailIn the past three years, the growth of start-ups focused on disrupting fashion, retail and ecommerce has been exponential. From San Francisco, to Miami, to New York, thousands of entrepreneurs are pitching their ideas for investment and partnerships. But what ideas are really making a difference? In this session you will learn how to identify a strong start-up pitch, and how Simon and Decoded Fashion launched the Future of Retail competition to discover the best new ideas in tech. The goal was to search for start-ups enhancing the omni-channel retail experience including: in-store tech, wearables, ecommerce (omni-brands), personalization, data analytics, marketing, rewards, delivery and mobile payments. The result is 10 top ideas that represent where the industry is today and where it is heading.

SPEAKERS

Liz BacelarFounder & PresidentDecoded Fashion New York, NY

@DecodedLiz

J. Skyler FernandesManaging DirectorSimon Venture GroupNew York, NY

@Jskyfernandes


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Concurrent Sessions3:00 – 4:00 pm

A. Transformative Tech – Where Innovation Is Happening to Re-Imagine the Shopper ExperienceThe future of retail will be defined by human connection, technology innovation and inspired vision. This is an exciting time for shopper experience. This session will feature case studies on innovation that are currently taking place in our industry.

SPEAKERS

Healey CypherFormer Head of Retail InnovationeBaySanta Cruz, CA

@htcypher

James E. MeckleyChief Marketing OfficerMobiquity Networks Philadelphia, PA

@JamesMeckley

Ryan Sullivan CEO & Co-FounderParkifi Denver, CO

@parkifi

B. Massive Mobile Data Analytics for Accurate, Dynamic Trade AreasThis session will describe some of the best—and worst—applications of Massive Mobile Data Analytics to shopping centers. Massive Mobile Data Analytics means analytics derived from archival, anonymized, and aggregate data from mobile devices, including smartphones, “dumb” phones, connected cars and more. StreetLight Data has used this technique to reveal trends about shopping centers, including home and work locations of center visitors, other centers they like to frequent, demographics, tourist behaviors and more. These insights can be applied both to reduce data collection costs associated with surveys, as well as to reveal previously invisible patterns in visitor behavior that can enhance marketing, branding, and more.

Laura SchewelChief Executive OfficerStreetLight DataSan Francisco, CA

@streetlightdata


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Concurrent Sessions4:15 – 5:15 pm

A. Redefining the Retail Experience – An Atlantic Station/Avalon Case StudyWhen North American Properties (NAP) purchased Atlantic Station, the Atlanta mixed-use development was suffering. As NAP transformed the property, it used social media at every stage to fearlessly and transparently engage the community, building brand advocacy and value along the way. NAP then put its social media learnings to work to build the community while building Avalon, a $600 million ground-up experiential mixed-use property that opened in October 2014. Learn how NAP listens, learns, leverages, deploys and fine-tunes its offerings based on authentic two-way conversations with stakeholders.

SPEAKER

Liz GillespieICSC MOCIAL+ Program Planning Committee MemberPartner, VP of Marketing, CMDNorth American Properties Atlanta, GA @LJGillespie

B. Building and Retaining Sponsors Through Added Value and Customized BenefitsThis panel of sponsorship experts will help you build your sponsorship program and show you how to retain your sponsors through added value and customized benefits. Get inspired with everything from achievable sponsorship ideas from a small developer and consultant perspective to a case study of a one-of-a-kind sponsorship program.

MODERATOR

Cherilyn Megill, CRX, CMDICSC MOCIAL+ Program Planning Committee Co-ChairVice President of Marketing & CommunicationsPhillips Edison & Company Salt Lake City, UT

@cherilynm


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Concurrent Sessions (continued)4:15 – 5:15 pm

PANELISTS

Lisa DeBowPrincipalCloudburst Advisory Group Washington, DC

Stacie EllisSenior Director, MarketingThe Irvine Company Newport Beach, CA

Mary Moffett KeaneyManager, Sponsorship & Partner DevelopmentTandemSan Francisco, CA

@moffme0

Reception5:15 – 6:15 pm


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Friday, August 7

Registration8:30 am – 1:30 pm

Wi-Fi Lounge8:30 am – 1:30 pm

The Wi-Fi Lounge provides a comfortable place to network and do business and will be open during registration hours to all registered attendees.

Sponsor Exhibits OpenNetwork the old school way, and enjoy some face-to-face time with our innovative sponsors any time during the conference except while sessions are in progress.

Continental Breakfast8:30 – 9:00 am

Roundtable Discussion9:00 – 10:00 am

ROUNDTABLE COORDINATORS

Angela Sweeney, CRX, CMDICSC MOCIAL+ Program Planning Committee Co-ChairVice President - Chief Marketing Officer The Peterson Companies Fairfax, VA

@angelasweeney

Meagan Froehlich, CMDICSC MOCIAL+ Program Planning Committee MemberWeingarten Realty Investors Houston, TX

@WeingartenRlty


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Roundtable Discussion (continued)9:00 – 10:00 am

ROUNDTABLE COORDINATORS

Rashawn JacksonICSC MOCIAL+ Program Planning Committee MemberDirector of MarketingDLC Management Corporation Tarrytown, NY

@rashawnjackson

Drew McGrayICSC MOCIAL+ Program Planning Committee MemberSocial Media Specialist Shea|Properties Viejo, CA

@DrewMcGray

ROUNDTABLE TOPICSTable 1 Tips for Creating Engaging Content Table 2 Mobilizing Brand AmbassadorsTable 3 Best of the Best – U.S. Maxi WinnersTable 4 Generating Revenue Through Creative SponsorshipsTable 5 How to Demonstrate ROI from Digital Marketing ProgramsTable 6 Latest and Greatest Research ToolsTable 7 Understanding Big Data Table 8 LED Screens: Revenue Generator, Amenity or BothTable 9 How to Create Great Videos on a Small BudgetTable 10 Best Practices for Buying Digital Media In-House


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General Session10:15 – 11:00 am

Google Maps in the Retail SpaceIn an environment of growing online sales, the ability to drive customers to brick-and-mortar stores is of increasing importance. Join Shaun Vann from Google Maps to see how Indoor Google Maps, Street View, Google My Business, and other Google initiatives are doing just that.

SPEAKER

Shaun VannPartnerships Program ManagerGoogle Mountain View, CA

@shaun_vann

Concurrent Sessions11:15 am – 12:00 pm

A. Growing Partnerships with Brands Using Online and Offline AssetsSession attendees will walk away with a practical understanding of how partnerships are being applied to deliver more than old-school benefits. Through both tips and real-world examples, this session will show how you can immediately use your shopping centers’ content, channels and communities in new partnership-enhancing ways.Specific topics will include:

• Understanding the assets you have online and offline-that best answer to sponsors’ objectives. • Amplifying partnerships with digital and social media, including why you need to become a

modern digital publisher—creating, curating and distributing content putting audiences at the center of the experience.

SPEAKER

Diane KnoepkeConsulting Managing DirectorIEG Chicago, IL

@DianeK_ESP


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Concurrent Sessions (continued)11:15 am – 12:00 pm

B. The Bigger Picture – How Owners, Brokers and Shopping Centers Are Creating New Experiences with the Latest in Video, Imaging and 3D, and How You Can Too!Video has been around for a long time now but the ways we take it and share it have changed dramatically. From video platforms like YouTube and Vimeo to video apps like Vine, Instagram, SnapChat and Periscope, learn more about how the commercial real estate industry is utilizing video to help build brand awareness and market B2B and B2C. Hear from experts in imaging, 3D design and drone videography, and view some amazing video.

SPEAKERS

Alex MarksonICSC MOCIAL+ Program Planning Committee MemberPresident & CEOProperty Capsule San Diego, CA

@propertycapsule

Diana PodaskiICSC MOCIAL+ Program Planning Committee MemberVice President of Marketing & Social Media Linear Retail Properties Boston, MA

@DiPodaski

Radley AngeloFounder & CEOSparkAerial San Diego, CA

@sparkaerial

Heimata Rutgers Account Executive Floored, Inc. New York, NY

@floored3d


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Lunch Served12:00 – 12:30 pm

Blockbuster Presentation12:30 – 1:30 pm

From Data Zero to Marketing Hero, How to Measure Success in Shopping Center MarketingWhat does marketing success look like? Do you know what your key performance indicators truly are? How do you measure digital channels when results occur in the physical storefront? In this dynamic keynote from SHIFT Communications’ Vice President of Marketing Technology, Christopher S. Penn, you’ll learn a seven-part measurement strategy and framework that will help you ask the right questions of your marketing team and agencies. You’ll learn what’s important, what’s not, and how to measure your marketing with an eye on bottom-line impact—with tools you probably already have.

SPEAKER

Christopher S. PennVice President, Marketing TechnologySHIFT Communications San Francisco, CA

@cspenn

Meeting Adjourns1:30 pm

Program information current as of June 22, 2015.


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Daniel M. TaubPast Program ChairExecutive Vice President Chief Operating Officer DLC Management Corporation

Cherilyn Megill, CRX, CMDProgram Co-ChairVice President of Marketing & CommunicationsPhillips Edison & Company

Patrick M. Flanagan VP, Digital Strategy & MarketingSimon Brand Ventures, Part of Simon Property Group (NYSE: SPG)

Liz Gillespie, CMDPartner, Vice President of MarketingNorth American Properties

Rashawn JacksonDirector of MarketingDLC Management Corporation

Alex MarksonCEOProperty Capsule

Tim O’Connell Assistant Vice PresidentDirector of Digital Marketing & CommunicationsRetail Properties of America, Inc.

Leticia S. Wilson, CMDDirector of Interactive Marketing Forest City Commercial Management

Program Planning Committee

Jen AugustynProgram Co-ChairPartnerThe Dealey Group

Angela Sweeney, CRX, CMDProgram Co-ChairVice President Corporate Marketing & CommunicationsThe Peterson Companies

Meagan Froehlich, CMDMarketing SpecialistWeingarten Realty

Jan Hanak Vice President, Marketing & CommunicationsRegency Centers

Brian LutzDirector - Mobile & Digital StrategiesCBL & Associates Properties, Inc.

Drew McGraySocial Media SpecialistShea|Properties

Diana S. Podaski Vice President, Marketing & Social MediaLinear Retail Properties

M. Jeffrey VinzaniAttorneyGraybill, Lansche & Vinzani, LLC


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How To RegisterFAX: +1 732 694 1800 ONLINE: www.icsc.org/MOCIAL

MAIL: ICSC PO Box 26958 New York, NY 10087-6958

Registration Fees Advance On-SiteMember* $ 525 $ 665Non-Member $ 700 $ 895Student** $ 50 $ 50

* To qualify for a member fee, each registrant must be a member or an affiliate member of ICSC. To become an ICSC member, call ICSC Member Services at +1 646 728 3800.

** Registrants must be ICSC student members to qualify for the student rate.

Special NeedsAnyone desiring an auxiliary aid for this meeting should notify Ester Vivona at +1 646 728 3647 no later than July 1, 2015.

DeadlineTo qualify for the Advance rate you must be registered by July 31, 2015.

Hotel ReservationsA block of rooms has been reserved at:Hotel Nikko San Francisco222 Mason StreetSan Francisco, CA 94102Rate: $249 Single/Double OccupancyCut-off Date: Wednesday, July 15, 2015

To reserve your room for the conference, visitwww.icsc.org/2015SMC and click on Book Hotel under Additional Links. You may also call the ICSC Travel Desk with questions during regular office hours of Monday through Friday 8:00 am to 5:30 pm ET at +1 888 ICSC TVL (427 2885) ext. 2, or internationally at +1 585 442 8900 ext. 4.

Westfield Tour August 5, 2015 from 5:00 – 6:00 pmIf you would like to sign up for the tour, please contact Ester Vivona at [email protected] is limited, so sign up soon.

Airfare SavingsThe ICSC Travel Desk has secured special airline and car discounts for attendees. For current prices and availability, please contact us at +1 888 ICSC TVL (427 2885) or +1 585 442 8856 from 8:00 am to 5:30 pm ET, Monday through Friday.

Continuing Education CreditsI C S C S P E C I A LT Y L E ASING D

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ICSC Certified professionals earn 1.0 credit (A3) towards certification renewal for attending MOCIAL+.

CancellationsAll cancellations will be subject to a $25 cancellation fee. No refunds will be given for cancellations received after July 14, 2015. All requests for refunds must be received by ICSC in writing.

I authorize ICSC and its members to send me announcements via mail, fax and phone about ICSC’s and ICSC members’ programs and services that may be of interest to me or my colleagues. I also consent to receipt of notices from ICSC in electronic form. In addition, I hereby consent to having the Hotel provide, and authorize ICSC and/or its representative(s) to receive, any reservation information I provide to the Hotel.

For more information, log onto www.icsc.org/MOCIAL

Contact Name

Company name (that you would like listed in Program Directory and on sign)

Address

City State/Province Zip/Postal Code

Telephone

Fax

E-mail 2015SMC

Method Of Payment

Check made payable to ICSC enclosed for $____________

MasterCard Visa AMEX Discover $____________

Name (as it appears on credit card)

Signature

Credit Card Number (include all digits) Expiration date (month/year)

REGISTRATION FORM

Please Check One: ICSC Member* Non-Member Student Member**


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Please Check One: Blogger Wi-Fi Platinum Gold

Contact Name

Company name (that you would like listed in Program Directory and on sign)

Address


Telephone URL Web Address

E-mail 2015SMC-S

Method Of Payment

Check made payable to ICSC enclosed for $____________

MasterCard Visa AMEX Discover $____________

Name (as it appears on credit card)

Signature

Credit Card Number (include all digits) Expiration date (month/year)

Benefits Blogger $4,500

Wi-Fi $3,500

Platinum $2,500

Gold $1,000

Min. 2 sponsors

3 complimentary Conference registrations +2 complimentary Conference registrations + +Verbal recognition from podium + + + +Company banner to appear on MOCIAL+ Conference event in mobile app +Company logo on Internet landing page at the event +Company logo on live Twitter feed + +Company logo and hyperlink on targeted e-mail blasts to ICSC membership + + + +Company logo in Program Directory online + + + +Company logo in Program Directory at the event + + + +Company logo on ICSC blog page for six weeks (3 weeks before event, 3 weeks after) +Company logo on event site with hyperlink + + + +Company logo to loop during select event functions + + +Company logo on MOCIAL+ Conference event in mobile app +Company logo on on-site signage at registration + + + +Company logo on Conference and member-hosted reception signage +Company logo on Conference and coffee break signage +Opportunity to have a giveaway at event +Reserved table set aside for sponsor to include brochures/marketing/press releases +Company description printed in Program Directory (150 word max.) online + + +Company description printed in Program Directory (150 word max.) at the event + + +Sponsor Ribbons for all company attendees + + + +

DeadlineSponsorship must be received by Monday, July 6, 2015, to be recognized in the registration materials and at the reception.

Sign Up Now By Returning This Completed Form Along With- Your payment by credit card or check made

payable to ICSC- Payment must accompany the Sponsorship Form- Your company logo (.jpeg, .tif or .eps format) to

[email protected].

ICSC Sponsor Contacts

West Coast – USA & CanadaMichael Belli Tel: +1 714 313 1942 E-mail: [email protected], Mid-Atlantic & Puerto Rico – USAAmie Leibovitz Tel: +1 773 360 1179 E-mail: [email protected] Tim O’Connell Tel: +1 630 634 4294 E-mail: [email protected] – USA & Central CanadaSally Stephenson Tel: +1 847 835 1617 E-mail: [email protected] Coast – USA & CanadaSuzanne Tanguay Tel: +1 646 728 3475 E-mail: [email protected]

SPONSORSHIP OPPORTUNITIES


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DEAL MAKING TABLE REQUEST FORMWhenThursday, August 6, 2015Friday, August 7, 2015

IncludesOne (1) 6’ draped table Two (2) chairs Company identification sign

Who QualifiesSocial Media Companies Technology Companies

Guidelines • Exhibits must not hang over the edge of the table • Exhibits must not rise more than 3’ above the table • No floor easels • No “pop-up” displays • No balloons • One table per company

Deadline In order to be listed in the printed Directory, your table request form must be received by Friday, July 3, 2015.

Costs • No cost to reserve a table • Everyone attending the event must be an advance paid registrant

for the conference • No badges are included with the table

Availability Tables are limited and will be confirmed on a first-come, first serve basis. Submission of this request does not guarantee a table will be reserved for you.

Cancellation Notify Ester Vivona immediately if you must cancel.

Please Return This Form ToInternational Council of Shopping Centers Ester Vivona MOCIAL+1221 Avenue of the Americas, 41st FloorNew York, NY 10020-1099

Email: [email protected]: +1 646 728 3647

Name(s) of person(s) who will staff exhibit table

Contact Name (person to receive confirmation)

Company

Company name that should appear on sign (please print or type)

Address


Telephone URL Web Address 2015SMC

E-mail ICSC Membership #

IndemnificationEach party, to the extent permitted by law, agrees to defend and indemnify the other, and its officers, directors, agents, and employees, of and from all claims, demands, or suits for bodily injury or property damage, including costs and attorney fees, in any way arising out of or related to third-party claims based on the indemnifying party’s negligent acts or omissions in connection with the Event, except to the extent of the negligence or willful misconduct of the indemnified party.

InsuranceExhibitor shall each carry Commercial General Liability insurance coverage for property damage and bodily injury to be in effect over the meeting dates specified in this Contract in an amount sufficient to meet its indemnity obligations for this Event.

icsc mocial+ - international council of shopping centers · august 5 – 7, 2015 otel io an...

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