ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital AgeGrand Hyatt | San Francisco, CA August 10 12, 2016#ICSCmocial

DIRECTORY

Mobile + Social + Local

ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital Age

2

WEDNESDAY, AUGUST 10

Tour Registration4:30 5:00 pm | In-Store Location: Visitor Center,

Lower Level Cellar

Macys Union Square 170 OFarrell Street, San Francisco, CA

Directions from Grand Hyatt to Macys

Turn right onto Stockton Street Walk past Union SquareMacys will be on the right at the cross streets of Stockton and OFarrell Street.

Macys Retail Tour 4:00 5:00 pm 5:00 6:00 pm

Macys offers a fun and fact-filled tour of its West Coast flagship in the heart of San Franciscos shopping district. Learn how being in the hub of technology innovation has shaped the company and store, and discover how omni-channel plays a part in making sure Macys continues to offer customers a one-of-a-kind shopping experience. Your guide will share store history, marketing concepts, merchandising, visual techniques, and all that goes into the magic behind Macys. All participants will receive the Macys Visitor Savings Pass. The tour is FREE. However, you must be advanced registered to attend. No on-site registration.

Reception Registration at Farallon Restaurant5:30 pm | Beluga Room, 4th Floor

Hosted Reception6:00 7:00 pm | Beluga Room, 4th Floor

Farallon Restaurant 450 Post Street, San Francisco, CA | www.farallonrestaurant.com

Directions from Grand Hyatt to Farallon

Turn right onto Stockton StreetTurn right on Post Street Farallon will be on your right in between Powell Street and Mason Street

THURSDAY, AUGUST 11

Conference Registration8:30 am 6:15 pm | Ballroom Foyer (Ballroom Level)

Wi-Fi Lounge8:30 am 6:15 pm | Ballroom Foyer (Ballroom Level)

The Wi-Fi Lounge provides a comfortable place to network and conduct business and will be open during registration hours to all registered attendees.

Trade Show Open8:30 am 6:15 pm | Ballroom Foyer (Ballroom Level)(Except while sessions are in progress)

Network the old-school way and enjoy some face-to-face time with our innovative sponsors.

Continental Breakfast 8:30 9:00 am | Ballroom Foyer (Ballroom Level)

Welcome Remarks9:00 9:15 am | Grand Ballroom (Ballroom Level)

SPEAKERTim OConnell ICSC MOCIAL+ Program Planning Committee ChairAssistant Vice President, Director of Digital Marketing and CommunicationsRPAIOak Brook, IL @OConnel_The

Opening Session9:15 10:00 am | Grand Ballroom (Ballroom Level)

The Convergence Between Physical + Digital Retail ExperiencesTransformation is happeningnot just in our industry, but in every industry. The ways to connect with your customer are constantly evolving. In the past, the retailer/developer relationship was designed to open a store; once the store opened, it ended. As digital and physical retail continue to converge, the developer/retailer relationship must broaden and deepen after the store opens. In this session, we will discuss how a physical and digital strategy is essential to creating a more real-time, intimate and human relationship with our shared customers. To do that, its paramount that we partner more significantly, share knowledge and information more freely and build better physical and digital experiences that our customers demand.

Grand Hyatt | San Francisco, CA | August 10 12, 2016 | #ICSCmocial

2 3

MODERATORTamara Samoylova Senior Director of Market StrategyWestfield LabsSan Francisco, CA@tamarasamoylova

PANELISTSLee HnetinkaFounder and Chief Executive Officer DarkstoreSan Francisco, CA@leedarkstore

Diane LoviglioFounder and Chief Executive OfficerBoon + GableSan Francisco, CA@boonandgable

Alex ShiraziFounderPhlintRedwood City, CA @alexshirazi

General Session10:15 11:00 am | Grand Ballroom (Ballroom Level)Retail Technology Trends to WatchThis session will explore how and why retail brands and retail developers need to incorporate technology into their core strategies to address an increasingly empowered, connected and fickle consumer. The course will give a framework for digital innovation and cover retail data, retail technology trends including mobile, virtual and augmented reality, as well as proven methods to stay nimble and ahead of the retail technology curve. The Science Project has created ShopStage, a technology platform to help retailers manage the growing complexities of data, content and technology devices across the changing customer path. ShopStage clients include kate spade new york, Perry Ellis and Uniqlo.

SPEAKERJeremy Bergstein PresidentThe Science ProjectNew York, NY @JeremyBergstein

Concurrent Sessions11:15 am 12:00 pm

A. U.S. MAXI Award Panel | Sequoia Room (Ballroom Level)With 200+ events planned each year, 16 MAXIs under their belt and zero dollars budgeted for traditional advertising, hear how North American Properties leverages a robust and integrated social media program to produce stellar results and exceptional events and programming. And, as marketing budgets have dwindled, learn how the CBL team continues to win MAXI awards despite having fewer people to implement programs and events. In the past few years, CBL teams have amassed 11 gold awards and 13 silver awards across all categories, including public relations, cause marketing, advertising, special events and digital.

MODERATORLiz Gillespie, CMDPartner, Vice President of MarketingNorth American PropertiesAtlanta, GA@Ljgillespie

PANELISTSMary Lynn Morse, CMD Senior Director of Mall MarketingCBL & Associates Properties, Inc.Chattanooga, TN @Mlmorse1

Carla Toro Director of MarketingNorth American PropertiesAlpharetta, GA @Carlactoro

B. How Mobile Data is Redefining Retail Strategy | Cypress Room (Ballroom Level) There is no question that the retail real estate industry is facing new challenges in the mobile era in which the smartphone is king. Advertising and consumer shopping habits are rapidly changing as we move toward a more analytics and data-driven way of reaching consumers, particularly the elusive millennial generation that spends a significant amount of time on their mobile phones. UberMedia CEO Gladys Kong will apply extensive experience as an in-app ad platform and data provider to outline the obstacles retail real estate professionals face, how the pinpoint accuracy of mobile data can be leveraged to make trade area analysis, real estate and competitor cannibalization decisions, and how to reach millennials and other demographics from an awareness and behavioral perspective. Gladys will have case-study examples on hand to further elaborate how mobile location data can reboot retail real estate decision intelligence by more accurately measuring the consumer path to purchase, how much can be inferred from this type of data and how accurate it can be.

ICSC MOCIAL+ ConferenceMarketing, Advertising & Sponsorship in a Digital Age

4

SPEAKERGladys KongChief Executive OfficerUberMediaPasadena, CA@gladyzzz

Lunch Served 12:00 12:30 pm | Grand Ballroom (Ballroom Level) (No lunch service after 12:30 pm)

All-Star Panel Presentation12:30 1:30 pm | Grand Ballroom (Ballroom Level)

Influencer MarketingThe social media world continues to evolve as shoppers look to other consumers to inform their purchasing decisions. Instead of looking to brands, shoppers now look to their favorite digital personalities who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest and more. Discover how the powerful method of influencer marketing is the next big thing for shopping centers.

MODERATORBrian LutzDirector of Digital Strategies CBL & Associates Properties, Inc.Chattanooga, TN@lutztweets

PANELISTSJen AugustynPartnerThe Dealey GroupDallas, TX @jenaugustyn

Tim Sae KooChief Executive OfficerTINTSan Francisco, CA@timsaekoo

Chelsea SmithSocial Media Strategistinfinitee Communications, Inc.Atlanta, GA@infiniteecom

Concurrent Sessions 1:45 2:45 pm

A. Drones and Virtual Reality | Sequoia Room (Ballroom Level)What do drones, virtual reality (VR) and Pokmon Go all have in common? Join industry leaders in an elevated discussion of the latest state-of-the-art technology: drones, virtual reality and commercial retail real estate technology. Learn how a collaboration between two startups brought an ICSC property tour to the air through the ICSC VR app - the first cardboard CRE VR app in the app store and Dronemon GO - the viral video sensation that hit over a million views in just two days and demonstrated how to use drones to play Pokmon Go. The future is in the air, and youll learn about the latest in drone technology, virtual reality hardware and take a look at how this exciting technology is elevating the way we lease, market and invest in our shopping centers.

SPEAKERSRadley Angelo Founder and Chief Executive OfficerSpark AerialSan Diego, CA@sparkaerial

Alex Markson President and Chief Executive Officer Property CapsuleSan Diego, CA@propertycapsule

B. The Joy of Metrics | Cypress Room (Ballroom Level)Social media marketing has moved from the stage of R&D/guerilla to the age of accountability. Marketers face questions every day about the value of social media strategies. Although the need to be accountable is clear, the role of social media is still not widely understood by executives and other departments. This session aims to help create a means to prove the worth and accountability of your social strategy, presence and content while also making reports digestible and sexy. Join Haven Beauty for an in-depth presentation that will provide tools and ex