icpsho 2015 productip keynote

34
1 NEW INSIGHTS

Upload: caspar-ter-horst

Post on 14-Apr-2017

94 views

Category:

Documents


0 download

TRANSCRIPT

1

NEW INSIGHTS

2

CONSUMER SAFETY

CONSUMER WELL BEING

NEW INSIGHTS - NEW REGULATION

3

NEW REGULATION - NEW RISKS

•REDUCTION OF HAZARDOUS SUBSTANCES

•WASTE OF ELECTRICAL AND ELECTRONIC EQUIPMENT

•ECO-DESIGN / ENERGY LABELING

•EU TIMBER REGULATION

•REACh - SVHC’s

Some are already 10 year + old !

4

FOCUS ON COMPLIANT PRODUCTS

FOCUS ON SYSTEMS THAT MITIGATE RISKS

NEW RISKS - NEW PROCESSES

5

NEW LEGISLATIVE FRAMEWORK•CLEAR ROLES AND RESPONSIBILITIES FOR OBM & EU AR

(Authorised Representative), IMPORTER, DISTRIBUTOR

(Retail, e-Tail, Catalogue, TV-sales), MANUFACTURER,

BRAND-OWNER

•OEM IS NOT RELEVANT AND IS NOT MENTIONED

•CONSUMER BUYS THE PROMISE OF THE BRAND

•BRAND-OWNER HAS TO ACT AS A MANUFACTURER

•FORMAL NON COMPLIANCE COULD LEAD TO RECALL

6

THINGS ARE GETTING COMPLEX

SO THIS WILLIMPACT THE WAY WE DO BUSINESS.

7

JUST ADD A LOGO?

8

THINGS ARE GETTING REALLY COMPLEX

SO THIS WILLREALLY IMPACT THE WAY

WE DO BUSINESS.

9

REALITY CHECK

10

Source:h)p://www.theguardian.com/business/2015/sep/22/vw-scandal-caused-nearly-1m-tonnes-of-extra-polluAon-analysis-shows

950.000 TON NOx

Estimated extra emission VW diesels

WHY DOES THIS MATTER?

6000+ NOx related fatalities / yearIn London alone!

39.000 TON NOx / year DRAX West-EU largest power-plant

11

• 69% POWERBANKS

• 44% MEMORY STICK / FLASH DRIVE

• 50% BLUETOOTH SPEAKER

• 60% BATTERY OPERATED LED LIGHTS

• 50% PORTABLE DISPLAY’S / TABLETS* investigation by Dutch market surveillance authority ILenT in

2015 in 10€ Bn / year gifts and premium sector.

REALITY CHECK (% failing RoHS Compliance)

12

REALITY CHECK

100% OF LED BULBS INVESTIGATED BY DUTCH MARKET SURVEILLANCE AUTHORITIES FAILED TO COMPLY WITH ANY OF THE APPLICABLE DIRECTIVES.

SOURCE: www.rapex.eu and www.cpsc.gov

?

13

75% ENERGY LABELS 2 LEVELS TO GREEN

Source:h)p://www.theguardian.com/environment/2015/oct/01/samsung-tvs-appear-more-energy-efficient-in-tests-than-in-real-life

REALITY CHECK

14

WHY DOES THIS MATTER?

TV’s CONSUME 10% OF HOUSEHOLD ELECTRICITY

ELECTRICITY CONSUMPTION OF ALL TV’s IN EU EQUALS

ELECTRICITY CONSUMPTION OF SWEDEN & PORTUGAL COMBINED!

Source:h)p://www.theguardian.com/environment/2015/oct/01/samsung-tvs-appear-more-energy-efficient-in-tests-than-in-real-life

15

HOW IMPORTANT? VERY IMPORTANT!

REGULATION (EU) No 518/2014 “ENERGY EFFICIENCY CLASS IN SAME FONT SIZE AS PRICE”

WHICH E-COMMERCE PLATFORM FORMALLY COMPLIES?

16

WHY SHOULD IT MATTER?The result of these labels and standards will be an energy saving of around 166 Mtoe by 2020, roughly equivalent to the annual primary energy consumption of Italy.

For consumers, this means a saving of €465 per year on household energy bills.

Moreover, energy efficiency measures will create €55 billion in extra revenue for European companies.

17

source: http://www.cwitproject.eu/wp-content/uploads/2015/09/CWIT-Final-Report.pdf

+60% OF WEEE NOT REPORTED

REALITY CHECK

18

WHY DOES THIS MATTER?

Source:h)p://www.theguardian.com/environment/2015/oct/01/samsung-tvs-appear-more-energy-efficient-in-tests-than-in-real-life

NO CONTRIBUTION TO RECYCLABILITY & REUSABILITY GOALS

19

IT’s NOT ABOUT ADDING A LABEL

20

BREAKING NEWS

21

SAME FRAMEWORK THEREFOR THE SAME RISK ASSESSMENT?

AFTER ALL: AUTOMOTIVE DIRECTIVE IS IN SAME

FRAMEWORK AS LOW VOLTAGE, EMC, TOY’S, MACHINE , R&TTE, GPSD, RoHS,

WEEE, EU TMBR, REACh and ECO-DESIGN

Small Serious Very Serious

reversible perhaps irreversible most likely irreversible

treatment hospital most likely not necessary hospital treatment required serious damage to internal

organs, loss of limbs

little cutsfractures, serious cuts,

damage to sight or hearing, loss of finger or toe

loss of sight, loss of hearing

22

TYPE OF INJURY

Very vulnerable Vulnerable Non Vulnerable

Blind poor sight

OthersSeveral handicapped partially handicapped

very old, very young < 3 yr older, young 3 - 11 yr

23

TARGET CONSUMERS

24

PROBABILITYProbability of a flaw in the

product

1% 10% 100%

medium high very high

low medium high

very low low medium

Probability of health damage when using the

product regularly

The danger is always present and health damage is very likely when

product is used normally

The danger could occur if 1 or 2 unlikely events occur

The danger occurs only when 3 or more unlikely events occur

25

CORRECTIVE ACTIONSpossible injury level

result

vulnerable persons non vulnerable persons

probability

little serious very serious

very vulnerable vulnerable NO / NO YES / NO NO / YES YES / YES

very high high very

high

very high high medium high NOTIFICATION LIKELY

high medium low medium

medium low very low low NOTIFICATION LIKELY

low very low

very low NOTIFICATION UNLIKELY

1st NO or YES is about if appropriate warnings are present 2nd NO or YES is about if the risk is evident

26

•RoHS RELATED

•ENERGY LABEL RELATED

•WEEE RELATED

•EU TIMBER RELATED

NEW RISKS - NEW RECALLS?

ProductIP Netherlands!Copernicuslaan 30 !6716 BM Ede!!!!+31 318 700 622 !www.productip.nl!

ProductIP Shenzhen China !Room 2409, Main Building !Golden Central Tower,!No. 3037, Jintian Road, !Futian District!!+86 755 8323 0515 !www.productip.com.cn!!

ProductIP Germany!Am Mittleren Moos 53!D-86167 Augsburg!!!!+49 821 8083048!www.productip.de!!

[email protected]!www.productip.com!

ProductIP is the leading global solution for creating, managing and sharing technical construction files, enabling supply chain partners to proof that the non-food products they place on the European market, are deemed to comply with relevant legal and commercial

requirements. We do not have an agenda on legislation nor are linked to TIC industry.

My name is Caspar ter Horst, Co-Founder of ProductIPQuestions, feedback via [email protected] and / or connect via LinkedIn

www.ProductIP.com

28

SUPPORTING MATERIAL

29

46%ofC-levelexecuAvesseeregulatorypressureandchangesintheregulatoryenvironmentandreputaAonalriskastheissuesposingthegreatestthreattotheircompany

ResearchbyKMPGin2014

BUSINESS RISKS - 2014

30

Source:2015GfKResearchforRabobank

Foreign(laws(and(regula/ons36%

Finding&customers,&network26%

Finding&the&right&partner22%

ResearchbyRabobankin2014

36%ofC-levelexecuAvesseeforeignlaws&regulaAonasgreatesthurdle

BUSINESS RISKS - 2014

31

SOURCE: http://www.agcs.allianz.com/assets/PDFs/Reports/Allianz-Risk-Barometer-2015_EN.pdf

BUSINESS RISKS - 2014

NEWonrank4Qualitydeficienciesandserialdefects

ResearchbyAllianzin2014

32

FORMAL NON COMPLIANCE

33

FORMAL NON COMPLIANCE

34

CONSUMER EMPOWERMENT

source: https://www.consumerphysics.com/myscio/

•PORTABLE SCANNER

•1st DATABASE OF SUBSTANCES

•US$200 - 250