icp monthly report january 2015. market update market update for january panasonic appointed sabbay...
TRANSCRIPT
ICP MONTHLY REPORTJanuary 2015
Market Update
Market Update For January• Panasonic appointed Sabbay Nash Camera Shop as distributor of Lumix
Panasonic brand camera in Cambodia. They had a product launch on 9 January at Naga World.
• Grey products still affecting our sales greatly, with prices cheaper than our warranty products by 20% to 40%.
• Nikon HGB carried out new year promotion.
• Nikon’s Facebook page reached more than 60,000 fans
Top Selling Models
Top Selling DCs in January
No. Brand Model Dealer's DP Dealer's RSP Cheapest Dealer i-Qlick's RSP
1 Canon IXUS 145 $77.00 $82.00 Lom Or Thmei $113.00
2 Canon IXUS 155 $90.00 $99.00 Sabbay Nash $143.00
3 Canon PowerShot SX700 $219.00 $225.00 Lom Or Thmei $339.00
4 Canon PowerShot SX600 $169.00 $175.00 T.K Electronic $239.00
5 Nikon Coolpix S32 $87.00 $95.00 Lom Or Thmei
6 Pana Lumix SX1 $89.00 $95.00 Sabbay Nash
7 Canon IXUS 265 $139.00 $149.00 Lom Or Thmei $209.00
8 Canon PowerShot SX170 $149.00 $159.00 T.K Electronic $184.00
9 Pana Lumix SZ8 $135.00 $150.00 Sabbay Nash
10 Canon SX400 $152.00 $169.00 Lom Or Thmei $201.00
Top Selling Models
Top Selling DSLRs in January
No. Brand Model Dealer's DP Dealer's RSP Cheapest Dealer i-Qlick's RSP
1 Canon EOS 70D W/18-135mm STM (W) $1,040.00 $1,060.00 Sabbay Nash $1,535.00
2 Canon EOS 700D W/18-135mm $640.00 $679.00 Lom Or Thmei $969.00
3 Nikon D7000 W/18-105mm $725.00 $740.00 Sabbay Nash
4 Canon EOS 700D W/18-55mm STM $520.00 $540.00 Lom Or Thmei $752.00
5 Nikon D3300 18-55mm $410.00 $429.00 Lom Or Thmei
6 Nikon D7000 18-105mm $739.00 $759.00 Lom Or Thmei
7 Canon EOS 70D W/18 200mm $1,079.00 $1,110.00 Sabbay Nash $1,590.00
8 Canon EOS 70D W/18-55mm STM (W) $850.00 $860.00 Good Good $1,300.00
9 Nikon D610 Body $1,199.00 $1,235.00 Good Good
10 Canon EOS 5D Mark III kit 24 -105mm $2,650.00 $2,780.00 Lom Or Thmei $3,770.00
Top Selling Models
Top Selling DVs in January
No. Brand Model Dealer's DP Dealer's RSP Cheapest Dealer
1 Pana V550 $319.00 $349.00 TK
3 Pana V130 $275.00 $285.00 TK
4 Sony PJ230 $235.00 $255.00 Sabbay Nash
5 Sony PJ820 $849.00 $879.00 Sabbay Nash
6 Sony SX22 $159.00 $170.00 Sabbay Nash
Grey Market
Grey Product Canon EOS 7D MK II BodyShop: Sabbay NashGrey Price: $1540 i-Qlick’s RSP: $2009
Grey Product Canon EOS 700D 18-135 STM kit
Grey Market
Shop: TKGrey Price: $590 i-Qlick’s RSP: $969
Grey Market
Grey Product Canon EF 85 f/1.2 L USMShop: Sabbay NashGrey Price: $1740 i-Qlick’s RSP: $2541
Canon Grey Prices For DCs in January
Grey Market
No. Model i-Qlick’s RSP Nov Lowest Grey Price
Dec Lowest Grey Price
Jan Lowest Grey Price
% Diff from i-Qlick’s RSP
1 IXUS 145 $113.00 $85.00 $82.00 $82.00 27%2 IXUS 155 $143.00 $109.00 $89.00 $99.00 31%3 IXUS 265HS $209.00 $195.00 $125.00 $109.00 48%4 PowerShot N100 $299.00 $259.00 $245.00 $245.00 18%5 PowerShot SX60 $510.00 $459.00 $425.00 $425.00 17%6 PowerShot SX520 $339.00 $279.00 $279.00 $279.00 18%7 PowerShot SX400 $201.00 $169.00 $169.00 $169.00 16%8 Powershot S200 $308.00 $235.00 $235.00 $235.00 24%9 PowerShot SX600 $239.00 $199.00 $175.00 $169.00 29%
10 PowerShot SX700 $339.00 $269.00 $225.00 $225.00 34%11 PowerShot D30 $319.00 $265.00 $265.00 $265.00 17%12 PowerShot S120 $379.00 $299.00 $220.00 $220.00 42%13 PowerShot G7x $587.00 NA $460.00 $460.00 22%15 PowerShot G16 $483.00 $379.00 $369.00 $365.00 24%16 PowerShot G1X MK II $782.00 $619.00 $579.00 $579.00 26%17 Selphy CP820 White $133.00 $105.00 $99.00 $99.00 26%18 Selphy CP910 $144.00 $115.00 $109.00 $109.00 24%19 KP-108IN $33.00 $26.20 $26.20 $26.20 21%
Canon Grey Prices For DSLRs in January
Grey Market
No. Model i-Qlick’s RSP Nov Lowest Grey Price
Dec Lowest Grey Price
Jan Lowest Grey Price
% Diff from i-Qlick’s RSP
1 EOS 1200D W/18-55mm $608.00 $419.00 $419.00 $419.00 31%2 EOS 100D W/18-55mm $649.00 $510.00 $510.00 $510.00 21%3 EOS 700D Body $649.00 $429.00 $429.00 $429.00 34%4 EOS 700D W/18-55mm STM $752.00 $519.00 $519.00 $519.00 31%5 EOS 700D W/18-135mm STM $969.00 $719.00 $679.00 $640.00 34%6 EOS 70D (W) Body $1,257.00 $839.00 $745.00 $730.00 42%7 EOS 70D (W) 18-55mm $1,300.00 $900.00 $860.00 $860.00 34%8 EOS 70D (W) 18-135mm STM $1,535.00 $1,070.00 $1,070.00 $1,060.00 31%9 EOS 70D (W) 18-200mm $1,590.00 $1,150.00 $1,130.00 $1,110.00 30%
10 EOS 7D MK II W/15-85mm $2,751.00 NA NA NA NA11 EOS 7D MK II W/18-135mm $2,421.00 NA NA $1,850.00 24%12 EOS 7D MK II $2,009.00 NA $1,640.00 $1,640.00 18%13 EOS 6D Body (WG) $2,112.00 $1,320.00 $1,270.00 $1,270.00 40%14 EOS 6D W24-105L (N) $2,513.00 $2,129.00 $2,129.00 $1,899.00 24%15 EOS 6D w 24-105L (WG) $2,510.00 $1,900.00 $1,850.00 $1,775.00 29%16 EOS 6D W24-70( N) $3,245.00 $2,549.00 $2,549.00 $2,549.00 21%17 EOS 5D MK III Body $3,131.00 $2,389.00 $2,260.00 $2,240.00 28%18 EOS 5D MK III W/24-105 $3,770.00 $2,999.00 $2,830.00 $2,780.00 26%
Grey Market
Canon Grey Prices For Lens in January
No. Model i-Qlick ’s RSP Nov Lowest Grey Price
Dec Lowest Grey Price
Jan Lowest Grey Price
% Diff from i-Qlick’s RSP
1 EF200mm f/2.8 L USM II $929.00 NA NA NA NA
2 EF70-200mm f/4 L USM $933.00 $569.00 $565.00 $559.00 40%
3 EF100mm f/2.8 L Macro IS USM $982.00 $788.00 $788.00 $788.00 20%
5 EF135mm f/2.0 L USM $1,079.00 $879.00 $879.00 $879.00 19%
7 EF-S17-55mm f/2.8 IS USM $1,198.00 $785.00 $785.00 $779.00 35%
8 EF24-105mm f/4 L IS USM $1,293.00 $655.00 $655.00 $655.00 49%
9 EF70-200mm f/4 L IS USM $1,382.00 $1,049.00 $1,049.00 $1,049.00 24%
10 EF8-15mm f/4 L Fisheye USM $1,416.00 $1,159.00 $1,159.00 $1,159.00 18%
11 EF70-300mm f/4.5-5.6 DO IS USM $1,428.00 $1,239.00 $1,239.00 $1,239.00 13%
12 EF70-300mm f/4-5.6 L IS USM $1,453.00 $1,179.00 $1,179.00 $1,179.00 19%
13 EF300mm f/4.0 IS L USM $1,484.00 NA NA NA NA
14 EF70-200mm f/2.8 L USM $1,499.00 $1,179.00 $1,179.00 $1,179.00 21%
15 EF35mm f/1.4 L USM $1,614.00 $1,209.00 $1,209.00 $1,209.00 25%
Grey Market
Canon Grey Prices For Lens in January
No. Model i-Qlick ’s RSP Nov Lowest Grey Price
Dec Lowest Grey Price
Jan Lowest Grey Price
% Diff from i-Qlick’s RSP
16 EF50mm f/1.2 L USM $1,724.00 $1,335.00 $1,329.00 $1,325.00 23%17 EF16-35mm f/2.8 L II USM $1,726.00 $1,350.00 $1,350.00 $1,350.00 22%18 EF180mm f/3.5 Macro L USM $1,753.00 NA NA NA NA19 EF24mm f/1.4 L II USM $1,902.00 $1,469.00 $1,469.00 $1,469.00 23%
20 EF100-400mm f/4.5-5.6 L IS USM $2,007.00 $1,399.00 $1,399.00 $1,399.00 30%
21 EF24-70mm f/2.8 L II U $2,360.00 $1,825.00 $1,825.00 $1,825.00 23%22 EF14mm f/2.8L II USM $2,419.00 $2,049.00 $2,045.00 $2,045.00 15%23 EF70-200mm f/2.8 L IS II USM $2,458.00 $2,035.00 $2,035.00 $2,035.00 17%24 EF85mm f/1.2 L II USM $2,541.00 $1,799.00 $1,799.00 $1,799.00 29%25 EF28-300mm f/3.5-5.6 L IS USM $2,681.00 $2,369.00 $2,369.00 $2,369.00 12%26 EF-S18-135mm f/3.5-5.6IS USM $530.00 $275.00 $275.00 $275.00 48%27 EF-S18-135 f/3.5-5.6 IS STM $646.00 $310.00 $310.00 $310.00 52%28 EF-S18-200mm 3.5-5.6 IS $797.00 $375.00 $375.00 $370.00 54%29 EF-S18-55mm f/3.5-5.6 IS STM $314.00 $85.00 $85.00 $85.00 73%30 EF-17-40mm f/4 $914.00 $679.00 $679.00 $679.00 26%
Key Highlights for January
i-Qlick’s Activities
Promotions and Roadshows• Aeon Mall Electronic Expo (6 to 18 Jan)• Chinese New Year Promotion (24 Jan to 15 Feb)
Events• Canon Printer Expo (23 Jan to 29 Jan)
Promoting Photography Culture• Canon Photo Clinic (13 Jan to 21 Jan)• Valentine’s Day Photography Contest on Instagram (23 Jan to 12 Feb)
Media Campaign• EOS 7D Mark II (1 Jan to 17 Feb)
*To be presented in February’s report
*To be presented in February’s report
*To be presented in February’s report
Aeon Mall Electronic Expo
Promotions and Roadshows
• Promotion Period: 6 – 18 January• Location: Booth at Aeon Mall• Chainstore Partner: Aeon• Total visitors: 500 visitors (approx)• Video report: http://
youtu.be/ynlDJir4s38
Aeon Mall Electronic Expo
Promotions and Roadshows
• Promotion Publicity:• Full page print advertisement on Koh
Santepheap (No 1 Khmer Newspaper – 40k circulation)
• Online banner ads on Sabay news site (No 1 online entertainment website)
• Online banner ads on Cambo Report (Popular electronic products website)
• i-Qlick’s website and facebook page (more than 11k fans)
• Promotion emails sent to 14k contacts• 3000 flyers distributed
Online Banner Ads on Sabay News and Cambo Report websites
Posting on i-Qlick’s facebook page
Full page ad on Koh Santepheap Newspaper
Promotion X-stands
Canon Printer Expo
Product Launch
• Product Launch: 23 January• Location: Aeon Mall Daylight Plaza• Total visitors: 200 visitors (approx)
• Corporates• Dealers• Media• Business Partners
• Products launched: 20 printers and 3 cameras• Video report: http://youtu.be/rzIG5vcgeKQ
Canon Printer Expo
Product Launch
Key Message: “Free Canon Printer For Your Business”
Canon Printer Expo’s Media Coverage
Product Launch
• 6 TV Stations• TV 3 http://youtu.be/3N0jCDA2Lw0 • Hang Meas HDTV http://youtu.be/S10m4ev2ZVI • CNC http://youtu.be/7MBgrCLolHo • CTN http://youtu.be/H1WhIcoiFNE • Bayon TV http://youtu.be/eINt9Ajkfys • SEA TV http://youtu.be/COJ9qjab3eQ
• 6 Newspapers• Koh Santeapheap• Rasmei Kampuchea• Kampuchea Thmey• Dap• Commercial News• Jian Hwa Daily
• 3 News Websites• Sabay http://news.sabay.com.kh/article/246864• Dap
http://www.dap-news.com/2011-06-14-02-39-55/103577---canon---.html
• Khmerload http://www.khmerload.com/news/34598
• 2 Magazines• Electronic Magazine• Stuff Magazine
Product Launch
Canon Printer Expo • Public Roadshow: 24 to 29 January• Location: Aeon Mall Daylight Plaza• Total visitors: 2000 visitors (approx)• Daily games and product presentation: 5pm to 8pm
Canon Photo Clinic Japan
Promoting Photography Culture
• Clinic Period: 14 – 20 January• Participant: Vong Sopheak (CPM winner) and Thorng Vuthy (i-Qlick’s staff)
“I feel myself standing in a very new place. I like to take pictures, I like to produce new things for myself too.” – Vong Sopheak
CIA’s First Quarter Schedule
Canon Imaging Academy
• i-Qlick continues to bundle Free Basic Photography Course ($99) with any DSLR purchase during Chinese New Year promotion
CIA class activities
Canon Imaging Academy
Photojournalism Workshop• No of students: 7• Lecturer: Tang Chhin Sothy
Basic Photography Course• No of students: 24• Lecturer: Miller• Outdoor shoot at Ou Dong Mountains
The course/workshop met my learning objectives: 60% Agree and 33% Strongly Agree
The Lecturer was able to explain the topics clearly:33% Agree and 67% Strongly Agree
Q-Studio’s List of Clients for January
Q-Studio
1/ Studio Rental
2/ Studio RentalMorale Fashion Group
3/ Studio RentalMyTeb tablet and phone
4/ Studio RentaliPhoto Cambodia
5/ Studio Rental
6/ Studio RentalPho
7/ Studio RentalJeremie Montessuis
8/ Studio Rental
ICP Advertisements
Print Ads
• Electronic Magazine• January Issue• Circulation: 15,000• Products: EOS 7D Mark II and PowerShot SX60HS
ICP Advertisements
Print Ads
• Koh Santepheap• Circulation: 40,000+• Products: EOS 7D Mark II
and PowerShot SX60HS
Product Reviews
Camera Product Reviews• Electronic Magazine• January Issue• Circulation: 15,000• Products:
• EOS 7D Mark• PowerShot SX60HS • PowerShot G7x
i-Qlick’s facebook page
Social Media Report
• As of 31 January 2015, we have 92,661 fans• This month we gained 2061 of likes• Key facebook postings for this month:
• EOS 7D Mark II Campaign • Free Canon Printer Campaign• Aeon Mall promotion• Chinese New Year promotion• Instalgram Love contest
Likes_____________3,189Shares____________727Comments_________374People Reached_____274,560
EOS 7D Mark II Product Review by Cambo Report
Most liked posting:
• Promoting EOS 7D Mark II
i-Qlick’s facebook page
Social Media Report
Likes_____________32Shares____________1Comments_________2People Reached_____1,315
Likes_____________44Shares____________3Comments_________4People Reached_____613
Product feature posting
Chinese New Year promotion for EOS 7D Mark II
Likes_____________7,398Shares____________188Comments_________50People Reached_____75,072
Picture taken by local photographer Sovana Kem using EOS 7D Mark II
Promotions and Roadshows• Aeon Mall Electronic Expo (6 to 18 Jan)• Chinese New Year Promo(24 Jan to 15 Feb)
Likes_____________106Shares____________8Comments_________27People Reached_____3,934
i-Qlick’s facebook page
Likes_____________137Shares____________24Comments_________37People Reached_____6,002
Likes_____________31Shares____________1Comments_________2People Reached_____708
Social Media Report
Likes_____________26Shares____________3Comments_________6People Reached_____1,822
Portrait of a Photographer• Philong Sovan• John Vink
i-Qlick’s facebook page
Social Media Report
Likes_____________23Shares____________2Comments_________2People Reached_____1,481
Likes_____________42Shares____________0Comments_________0People Reached_____2,676
Sharing postings from Canon Imaging Asiai-Qlick’s facebook page
Social Media Report
Likes_____________38Shares____________0Comments_________0People Reached_____3,008
Likes_____________19Shares____________0Comments_________0People Reached_____799
CCPC facebook group
Social Media Report
• As of 31 January 2015, we have 10,935 members• This month we gained 745 members• The most postings for this month:
i-Qlick’s Instalgram
Social Media Report
• As of 31 January 2015, we have 928 followers• Key postings for this month:
• Valentine’s day Instalgram Love Contest • Good picture from photographer
Contest period :23rd Jan to 12st Feb 2015.To join this contest, fans have to share pictures of love and hashtag #LoveiQlick. Best picture will be selected nased on picture story, creativity and photo composition.
Prizes:
1st Prize:
- PowerShot A2500 Digital Camera - Sephy CP810 Compact Photo Printer- Dinner Voucher at the Equinox Sky Bar with reservation made
for 14 Feb 2014- 2 VIP Movie Tickets at Major Cinema - 2 Tickets for Ice Skating at Kids City- 1 PIXMA Scrapbooking Photo Album
4 Consolation Prizes:
- 2 VIP Movie Tickets for each winner- 1 PIXMA Scrapbooking Photo Album
ICP Competitors
Panasonic
Kampuchea ThmeiKampuchea Thmey
Phnom Penh Post
Jian Hua
• Sabbay Nash announced distributorship of Panasonic cameras
• Product Launch was held on 9 January at Naga World
Nikon
Competitors Report
• As of 31 January 2015, Nikon has 65,271 fans • This month Nikon gained 409 of likes• Nikon Cambodia Club has 2243 members• Cambodia Nikon Photography Club has 709 members
Fujifilm
Competitors Report
• Promoting FinePix XP80 on Facebook• Roadshow at Office Express
Service Report
Service Report for January Local Service Monthly for January - 2015
Received items Product Total by Product Repaired Not Repaired Outstanding
DC 15 12.9% 12 10% 3 2.6% 0 0.0%ICP DSLR 56 48.3% 24 21% 31 26.7% 1 0.9%116 LENS 45 38.8% 4 3% 32 27.6% 9 7.8%
DV 0 0.0% 0 0% 0 0.0% 0 0.0%
Why Not Repaired 116A Description ICP1 Repair costs consideration 18 15.5%2 EOL model, no parts available 25 21.6%3 Repair time not acceptable 18 15.5%4 Upgrade to new models 5 4.3%5 Badly tempered 0 0.0%
6 Bad condition items 0 0.0%
66 56.9%
Why Outstanding 116
B Description ICP1 Still within repair turnaround time 0 0.0%2 Waiting customer confirmation 0 0.0%3 Sending to repair at CSPL 10 8.6%4 Waiting return shipment from CSPL 0 0.0%5 Waiting repair parts from CSPL 0 0.0%
6 Waiting to repair (technicians busy) 0 0.0%
10 8.6%
Suggested Action Plan Rate of possibility Comments / Answers
Description Reference ICP ICP Dept
1 Spare parts issue? A1, B5 16% Yes maybe (need to improve shipment time)
2 Start DSLR full repair services? A1, A3, B3, B4 40% Yes (Basic repair)
3 Need more technicians? A3, B6 16% Not required
4 CSPL to reduce Spare Parts cost? A1, A4 20% Not required
5. etc.
Upcoming Activities
Upcoming Activities in FebruaryPromotions and Roadshows• Chinese New Year Promotion (24 Jan to 15 Feb)
Events• Canon CP+ Press Tour to Japan (8 Feb to 13 Feb)
Promoting Photography Culture• Valentine’s Day Photography Contest on Instagram (23 Jan to 12 Feb)
