iconic magazine

INDE

X

FASHION PRINTED11 CHINTI & PARKER

ETHICAL KNITWEAR

REWORKED

17 IMPERIAL WAR

MUSEUMS

THE FLEET OF DAZZLE

RANGE

19 CLARKS ORIGINAL

25 PRETTY POLLY

STREETSHAPES HOSIERY

45 GRANTA BOOK

NARATIVE PATTERNS

47 SQUIECH DESIGN

Eine Neue Version ist

Verfügbar

ICONICGEOMETRICAL PATTERNITY -5

INDEXINTERIOR EVENTS31 TOBY WINTERINGHAM

SUM MARQUETRY

TABLE

35 RICHARD BRANDON

FORT & MASON

37 NODE

REVOLUTIONARY RUGS

39 MARQUETRY CRAFT

REVISITED

43 NODE FAIR

TRADE SUNSTRIPE RUG

51 PATTERNISOLES

CONVERSE WORKSHOP

51 PATTERNITALK

GOOGLE+ CONVERSE

57 BBC

FINDING BEAUTY IN

THE BORING

59 TAPESTRY OF DALSTON

UV EXHIBITION

ICONIC - GEOMETRICAL PATTERNITY 6

CONTRIBUTORS

KusumaayuningtyasEditor in Chief

Adinda AstriChief of Research

Rudy WijayaChief of Production

MaribethEditor

KomalasariGraphic Designer

PutriLegal Rights

Zhahwa ChadijahEvents Department

Nita TaniaFinance

Nestya SedayuLogistic Department

Dewandaru PradiptoInterior Department

Reiri TusinGraphic Department

Bella AryaniFashion Department

CHINTI + PARKER ICONICGEOMETRICAL PATTERNITY -11

FASHION

ETHICAL KNITWEAR REWORKED


FASHION

Combining our bold pattern designs

with knitwear specialists Chinti and Parker’s timeless shapes and commitment to

sustainable style, this resulting 28-piece collection is a wearable

celebration of pattern and its inspiring presence within our everyday

environments. By encouraging others to ‘notice more’ we hope to encourage a more mindful way of not only

seeing but also being.








FASHION














FASHION

IMPERIAL WAR MUSEUMSTHE FLEET OF DAZZLE RANGE


FASHION

Imperial War Museums (IWM) exclusively partnered with PATTERNITY to launch THE FLEET OF DAZZLE, a range of monochrome dazzle products to wear and use that boldly re-imagines the iconic dazzle camouflage patterns painted to disguise and protect ships during the First World War.The resulting collection is part of a larger scale project in close collaboration with PATTERNTY + IWM including PATTERN.CONFLICT.UNITY a short fashion film conceived and produced by PATTERNITY STUDIO that uses pattern to tell the history of dazzle.

The project launched at the PATTERNITY + IWM DAZZLE SHOP at London Design Festival in September 2014 – a timely repositioning of dazzle to coincide with the First World War Centenary commemorations.

The full collection will be available from IWM London, IWM North and HMS Belfast stores along with the website – iwmshop.org.uk from Thursday 2 October 2014


FASHION

CLARKSThe focus for the unisex PATTERNITY Autumn/Winter 2014 Clarks desert boot has zoomed in even closer this season – with a detailed design that invites wearers to follow the PATTERNITY mantra ‘look closer, notice more’ in order to explore the puzzling geometric print. A remix of the trademark PATTERNITY lines, triangles, circles and squares applied to each section of the shoe, the pattern is a celebration of the fundamental shapes that surround us all everywhere we go.


FASHION

ORIGINALJoining forces with Clarks Originals our exclusive graphic is inspired by the fundamental shapes that make up the world around us. Encouraging a more mindful appreciation and perspective of the everyday.As the authority on pattern both on and beneath the surface we have reworked the men’s and women’s iconic Desert Boot – the bold lacquered geometric print on suede brings an exciting new dimension to Nathan Clark’s original vision.


FASHION

S/S2015


FASHION

“As with everything we do at PATTERNITY, the inspiration comes from looking to the world around us more mindfully. All of our projects aim to encourage a heightened awareness and sense of connection to our surroundings. For this first collection we looked to the fundamental building blocks of life that surround us everywhere we go – a bold rearrangement of circles, lines, triangles and squares. Our core PATTERNITY philosophy is ‘that a shared awareness of pattern can positively engage us with the world and what’s in it’ and this is at the heart of everything we do. PATTERNITY designs always have a deeper meaning beyond the

surface…”Anna Murray Co-Founder PATTERNITY.“At PATTERNITY we actively seek collaborations with iconic brands that enable us to implement our exploration and application of pattern in new ways. Our collaboration with Clarks Orginals has allowed us to apply our storytelling patterns to a traditional product, giving it a whole new dimension. We feel honoured to have been given free rein to look at the Clarks Originals brand through the ‘PATTERNITY Lens’.Grace Winteringham Co-Founder PATTERNITY


FASHION

A/W 2015


FASHION

PATTERNITY has once again joined forces with Clarks Originals, this time looking at the brand’s most iconic unisex style, the desert boot, through a microscopic lens.The focus for the unisex PATTERNITY Autumn/Winter 2014 Clarks desert boot has zoomed in even closer this season – with a detailed design that invites wearers to follow the PATTERNITY mantra ‘look closer, notice more’ in order to explore the puzzling geometric print. A remix of the trademark PATTERNITY lines, triangles,

and squares applied to each section of the shoe, the pattern is a celebration of the fundamental shapes that surround us all everywhere we go.

The result is both timeless and timely – an ultra-modern and dazzling monochrome interpretation of a truly original silhouette.

PATTERNITY X Clarks Originals desert boots can be purchased from Clarks Originals online HERE | £95


FASHION

FASHION

PRETTY POLLYSTREETSHAPES HOSIERY


FASHION


FASHION

INTERIOR

The ‘Sum Table’ is a follow up collaboration with Norfolk based traditional marquetry specialist and furniture maker Toby Winteringham. Following the Wallpaper* award winning Shift and Phase range launched in 2011.The modular and bespoke-made ‘Sum’ Table’ was the focal piece for our debut cultural biennale ‘PATTERN POWER – Superstripe’ around which multi-disciplinary round table ‘Patternitalks’ were hosted.These talks brought together some of the worlds leading specialists from the worlds of art and design through to science, health and mathematics exploring how a shared awareness and understanding of life’s patterns can

positively shape the world around us.The table aptly disects into two halves for added functionality. The bold monochrome stripes converge towards the centre of the circle representing the sum of many parts coming together – a homage to equality, ideas and the unifying nature of pattern beneath the surface.At PATTERNITY we are committed to understanding the manufacturing processes behind all our products and projects. We are proud to use the power of pattern to add meaning and value – breathing new life to into traditional crafts and heritage techniques.


INTERIOR

TOBY WINTERINGHAMSUM MARQUETRY TABLE


INTERIOR

RICHARD BRANDONFORT & MASON

INTERIOR

RICHARD BRANDONFORT & MASON

On 14th April 2014 Fortnum & Mason will exclusively launch Richard Brendon meets PATTERNITY in their signature colour – Eau de Nil.Richard Brendon joined forces with world leading pattern innovators, PATTERNITY, to help realise his dream of rejuvenating and repositioning the British bone china industry. The collaboration with F&M is the second in a series of ceramic collaborations with Richard Brendon – drawing inspiration from over two centuries of British tea

drinking history. Bringing together Richard’s expertise in ceramic design and heritage with PATTERNITY’S award winning pattern exploration and innovation, the collection warps perceptions of what bone china can look like.The collection is hand made by the best craftsmen in Stoke-on-Trent, England. Driven by history and powered by pattern, this collaboration draws an entirely new audience to bone china.


INTERIOR

NODE

REVOLUTIONARYRUGS

INTERIOR

We were commissioned by Made by Node to design a rug launched at The Design Museum. Inspired by the Nepalese Flag and a nod to the iconic rooftop architecture where the rugs are hung out to dry. The rugs are made by employees of the Kumbeshwar Technical School, a founding member of Fair Trade Nepal.For all rug enquiries contact | [email protected]

We will be launching our latest collaboration with Made By Node at Design Junction September 2013 – READ MORE

Rugs In Production – A film about the project by Omar O’sullivan and Chris Haughton in association with the Design Museum.

INTERIOR

TOBY WINTERINGHAM

INTERIOR

TOBY WINTERINGHAM MARQUETRY CRAFT REVISITED

INTERIOR

Our collaborative relationship with furniture maker and marquetry specialist Toby Winteringham has led to award-winning bespoke interiors projects and private commissions. Our collaborative projects demonstrate how considered pattern application brings renewed aesthetic and interest to the traditional expectations of this hand rendered technique. These pieces have won us a Wallpaper* Design Award in 2011 and led to several bespoke luxury

interior commissions including the Foreign and Commonwealth Offices in Zagreb, The North West Reform Synagogue in Wood Green and Level Shoe District in Dubai.Our collaborative relationship with furniture maker and marquetry specialist Toby Winteringham has led to award-winning bespoke interiors projects and private commissions.

INTERIOR

Our collaborative relationship with furniture maker and marquetry specialist Toby Winteringham has led to award-winning bespoke interiors projects and private commissions. Our collaborative projects demonstrate how considered pattern application brings renewed aesthetic and interest to the traditional expectations of this hand rendered technique. These pieces have won us a Wallpaper* Design Award in 2011 and led to several bespoke

luxury interior commissions including the Foreign and Commonwealth Offices in Zagreb, The North West Reform Synagogue in Wood Green and Level Shoe District in Dubai.Our collaborative relationship with furniture maker and marquetry specialist Toby Winteringham has led to award-winning bespoke interiors projects and private commissions.

INTERIOR

NODE FAIRTRADE SUNSTRIPE RUG


INTERIOR

Sunstripe’ is our second project in collaboration with Made By Node and the Kumbeshwar Tecnical School Nepal.Launched at the PATTERNITY Biennale ‘Pattern Power Superstripe’ in 2013 – the rug forms a salutation to the sun which plays a key part in the making process. The bold monochrome design is a nod the traditional drying technique during which the rugs are arranged in neat lines a’top the Nepalese rooftops.

‘Sunstripe’ has been made by employees of the Kumbeshwar Technical School, a founding member of Fair Trade Nepal.At PATTERNITY we are committed to understanding the manufacturing processes behind our products and projects. We are proud to use the power of pattern to bring attention to wider and worthwhile issues – in this case the importance of Fair Trade manufacture.


INTERIOR

GRANTA BOOK - NARATIVE PATTERNS


GRAPHIC


GRAPHIC

TOBY WINTERINGHAMSUM MARQUETRY TABLE


GRAPHIC

Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen. Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen. Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen. Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen. Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen. Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen. Graphic design and concept by Squiech Design in cooperation with Startnext for a book project called “Eine neue Version ist verfügbar” by German author Dirk von Gehlen.


GRAPHIC

PATTERNISOLES CONVERSE WORKSHOP


EVENTS

PATTERNITALKGOOGLE+CONVERSE


EVENTS

Celebrating pattern beneath our feet…PATTERNITY STUDIO ran a hands on collaborative pattern making workshop inviting participants to hack the iconic Converse Chuck – live screened via Google+…

PATTERNITY encouraged participants to customise their Chuck soles using bold rearrangements of their trademark PATTERNITY geometric shapes – inspired by the patterns that surround us everywhere we go.

When worn alone PATTERNITY Chucks printed a bespoke standalone footprint, but combined with other hacked Chucks they could create infinite pattern formations – leaving a unique trail to encourage collaborative exploration and discovery.



EVENTS


PATTERNITY encouraged participants to customise their Chuck soles using bold rearrangements of their trademark PATTERNITY geometric shapes – inspired by the patterns that surround us everywhere we go.

When worn alone PATTERNITY Chucks printed a bespoke standalone footprint, but combined with other hacked Chucks they could create infinite pattern formations – leaving a unique trail to encourage collaborative exploration and discovery.



EVENTS

We were invited by Google+ and Converse to deliver a talk on ‘Pattern Inspiration, Exploration and Innovation’ at the launch of their latest collaborative ‘Chuck Hack’ project…

With a focus on the importance of collaboration and connectivity we spoke about how we activate the core PATTERNITY ethos and implement the positive power of pattern as a tool to inspire and engage and connect.

We were invited by Google+ and Converse to deliver a talk on ‘Pattern Inspiration, Exploration and Innovation’ at the launch of their latest collaborative ‘Chuck Hack’ project…

With a focus on the importance of collaboration and connectivity we spoke about how we activate the core PATTERNITY ethos and implement the positive power of pattern as a tool to inspire and engage and connect.


EVENTS


EVENTS

FINDING BEAUTY

IN THE BORING


EVENTS

A hands on workshop aimed at encouraging a more positive perception of the everyday

We were asked by the BBC to host a day of hands on pattern making for young people with learning difficulties. We focused our class on finding inspiration in even the most boring urban starting points. Together we converted this new found appreciation of the mundane into bold graphic t-shirt designs – wearing our local neighbourhood with pride.

A hands on workshop aimed at encouraging a more positive perception of the everyday

We were asked by the BBC to host a day of hands on pattern making for young people with learning difficulties. We focused our class on finding inspiration in even the most boring urban starting points. Together we converted this new found appreciation of the mundane into bold graphic t-shirt designs – wearing our local neighbourhood with pride.


EVENTS

UV EXHIBITION

TAPESTRY OF DALSTON ICONICGEOMETRICAL PATTERNITY -59

EVENTS

A UV showcase and celebration of the patterns on our doorstepWe commissioned 12 artists, designers and illustrators to design a pattern inspired by their everyday surroundings. Printed black on white, lit in UV and uniformly mounted, the exhibition curation and launch event served as a timely celebration of the contrasts and underground creative talent that abounds in East London.A UV showcase and celebration of the patterns on our doorstepWe commissioned 12 artists, designers and

illustrators to design a pattern inspired by their everyday surroundings. Printed black on white, lit in UV and uniformly mounted, the exhibition curation and launch event served as a timely celebration of the contrasts and underground creative talent that abounds in East London.A UV showcase and celebration of the patterns on our doorstepWe commissioned 12 artists, designers and illustrators to design a pattern inspired by their everyday surroundings. Printed black on white, lit in UV and uniformly mounted,


EVENTS

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