icon15 one month later: lessons that resonate
TRANSCRIPT
![Page 1: ICON15 One Month Later: Lessons that Resonate](https://reader035.vdocuments.mx/reader035/viewer/2022080214/55a9f9121a28ab617a8b45d1/html5/thumbnails/1.jpg)
Takeaway 1: Experimedia Trend
Create an experiment for
your audience to reach their
own conclusion.
Pandora Experiment
![Page 2: ICON15 One Month Later: Lessons that Resonate](https://reader035.vdocuments.mx/reader035/viewer/2022080214/55a9f9121a28ab617a8b45d1/html5/thumbnails/2.jpg)
Takeaway 2: Experience
It’s not about your product
or service. It’s all about the
experience you provide.
Takeaway 2: It’s a Sprint
The average
attention span is
9 seconds.
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Takeaway 3: Humanization
Think about marketing
like dating.