icon15 one month later: lessons that resonate

3
Takeaway 1: Experimedia Trend Create an experiment for your audience to reach their own conclusion. Pandora Experiment

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Page 1: ICON15 One Month Later: Lessons that Resonate

Takeaway 1: Experimedia Trend

Create an experiment for

your audience to reach their

own conclusion.

Pandora Experiment

Page 2: ICON15 One Month Later: Lessons that Resonate

Takeaway 2: Experience

It’s not about your product

or service. It’s all about the

experience you provide.

Takeaway 2: It’s a Sprint

The average

attention span is

9 seconds.

Page 3: ICON15 One Month Later: Lessons that Resonate

Takeaway 3: Humanization

Think about marketing

like dating.