icl brand book

ICL Brand Book

ICL’s new Corporate Language is designed to be easy to handle, simple

to implement, while being flexible enough to allow creative freedom.

Produced on march 2014

ICL \ Corporate Language \ Guidelines

Introduction

Introduction by Zigota ...................................................4The One ICL Brand Narrative. ......................................5

Our Logo

Our Logo .............................................................................7Logo Proportions .............................................................8Clear Space ........................................................................9Logo Appearance.............................................................10Our Slogan .........................................................................11Using the Slogan ..............................................................12 Our Logo and Slogan .......................................................13 Logo Size ............................................................................14Logo “Don’ts” ...................................................................15

Text and Typography

Our Typeface: Meta .........................................................17Headline Appearance.....................................................19ICL In Text ...........................................................................20ICL Diagonal Stroke ........................................................21Using the Diagonal Stroke In Headlines ..................22Text Over Strip ..................................................................23

Colors and Segments

Our Color Palette .............................................................26ICL Segments and Business Units Color Palette ...28Color Palette (1) ...............................................................29Color Palette (2) ...............................................................30

ICL Segments and Business Unit Logos ...................31ICL – Logo According to Location ...............................35 ICL Geographic Regions ................................................39ICL Projects ........................................................................40

Grid and Graphic Elements

Our Inspiration .................................................................44The ICL “Ribbons” ..........................................................45The ICL Diagonal Texture .............................................51Our Grid .............................................................................53 Our Grid – Portrait Format ............................................54Magazine Ads ..................................................................61Business Units – Grid, Color Scheme, Logos ........62Ribbon Color Spectrum ................................................63Business Units – Logo Placement in Grid ................65Business Units – Grid ....................................................66Ribbons – Wide Formats ...............................................68 Wide Grid ..........................................................................69Images ...............................................................................71ICL Ribbons & Slogan Signature ...............................73

Stationary

Business Card ...................................................................76ICL Business Units Cards ..............................................77Letterhead .........................................................................78Envelope ............................................................................80Email Signature ................................................................82

4

ICL \ Corporate Language \ introduction

Introduction

A brand carries the essence of a company’s world view. At a glimpse it is built out of graphic and visual symbols as well as textual slogans, yet it represents the deep meaning of the company’s role in the world. Being daily exposed to this brand language we become more connected to the company’s narrative. As employees we feel a deeper sense of belonging. As clients, we experience a stronger desire to do business with the company. As the general public we very often identify with the brand and what it represents. By time, the brand affects reality and adds value to the emotional as well as the business environment of the system. Brands help businesses thrive and prosper and people need them to make choices.

Zygota- the branding teamAtara beiler – strategic planningRavid Kuperberg- strategic planningUri naveh- art directorTal Bercovitch- copywriting

5

The One ICL Brand Narrative.

The new ONE ICL unifies the group under one strong brand, with one story, as a symbol of working together towards one big purpose.The purpose focuses on a universal “client”: the people inhabiting this planet.Instead of the traditional identity of “several industries”, ICL has become consolidated around one vision: providing solutions for the ever- evolving essential needs of the world’s population.As people of this world we have many needs. We need to eat, we need to grow food for eating, we need clean water for drinking, we need energy and power, and we need solutions to guard our health and sustainability. These needs constantly evolve. Hunger and thirst have been replaced in many populations with an appetite for novel foods and drinks. The wish to protect plants or grow fruit has become specific. We want the grass in our soccer stadiums to be greener and more suitable for HD broadcasting. Our health requires new kinds of additives and our cars and machines change their energy sources while looking for ways to help conserve the environment.ICL sees itself committed to these evolving needs.

ICL \ Corporate Language \ introduction

It is obliged to constantly listen and respond to each movement they take. As an attentive, agile and intelligent system, this is the true dedication of ONE ICL and this constantly moving role has to be depicted in symbolic means as well as practical every day implementations.In short, ICL is shifting its focus from being a products oriented brand, to becoming a brand focused on the essential needs of the humanity, characterized by being constantly evolving in order to fulfill its own vision: meeting needs that change.

The transformation will be reflected in all facets of ICL activities, including the brand language of course. Many companies have changed their name and identity so as to stand under the ONE ICL brand umbrella and the narrative it represents. ICL is at the front of all corporate identity, yet it will still recognize the importance of the various units and their key impact on ICL’s diverse capabilities and success.

This book incorporates all the information needed for moving into the new consolidated ONE ICL brand era.

1 Our Logo

7

ICL \ Corporate Language \ Our Logo

Our Logo

The new ICL logo is an updated, more modernized version of the previous one.The goal here was to keep the ICL legacy and take its already recognized and valued characteristics and symbolism, and give it an upgraded, more proportional and refined look.

Previous Logo Updated Logo

8


Logo Proportions

The ICL logo includes a symbol and typographic elements. Part of the updating of the logo was to create a unified look, more accurate spacing and the right relationships between each graphic shape.

9


Clear Space

To ensure the logo remains clear and focused, and to prevent it from “mixing” with other graphic elements, a safe zone is needed. Use the following guidelines for maintaining this space:

Use half the size of the ICL symbol – marked “A” as a rule for maintaining the margin width surrounding the logo.

A1/2A 1/2A

1/2A

10


The ICL logo is composed of one solid color. Following are the rules for how the logo should be presented in the positive, negative and black & white versions.

Logo Appearance

Positive

Black & White Positive

Negative

Black & White Negative

11

ICL \ Corporate Language \ Text and Typography

"Where needs take us"ICL is all about putting humanity’s needs at the top of its priority list. The world’s essential needs are not only a part of ICL’s manifest, they are part of its every day. This slogan conveys a sense of agility and ambition about finding the answers to these needs. Wherever they may come up, and whichever direction ICL needs to go.

Our Slogan

12


The slogan should always start with a capital W.The remaining letters should appear in lower case.

Use the Meta Book font, Normal style.

There is no need to place a full stop at the end of the slogan.

The rules for how to use the slogan as part of the logo are explained in the logo section on page 13.

When using the slogan as a headline,follow the Headline rules.

Our Slogan

WHERE NEEDS TAKE US

where needs take us

Where Needs Take Us

Where needs take us

Using the Slogan

13


Our Logo and Slogan

As part of the new brand language, the ICL logo will be followed by the new slogan.

When using the logo with the slogan, make sure to use it as illustrated here. The slogan’s font should be Meta Book Horizontal scale 95%.

14


Logo Size

The minimum size for the ICL logo should be 25mm as illustrated below. Do not use the logo smaller than 25mm.

25mm

Actual Size

15


Make sure to use the logo only as indicated in the previous pages.Refrain from using the logo in the following ways:

Don’t add extra colors Don’t use gradients Don’t change the proportions of the logo’s graphic elements

Don’t add any other graphic elements

Don’t apply graphic effects

Don’t stretch the logoDon’t change the logo color

Logo "Don’ts"

Don’t rotate the logo Don’t skew the logo Don’t use or add a frame around the logo

2 Text and Typography

17


Our Typeface: Meta

German type designer Erik Spiekermann, created this sans Font between 1991 and 2010.

The family has 28 weights, ranging from Hairline to Black in Condensed and Normal (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries, small text as well as web and screen design.

This new font reflects ICL’s new tone of voice. It has a contemporary and friendly look and feel.

The quick brown fox jumps over a lazy dog.

Always use this font for all graphic and marketing elements.

For non graphic designers creating Powepoint presentations or Microsoft Word documents, use the Calibri font.

Text sample uses the Meta Normal style.Letter size: 53ptLeading: 60pt

18


Our Typeface: Meta

abcdefghijklmnopqrstuvwxyz


Meta Normal

Meta Book

Meta Bold

Meta Black



1234567890

1234567890

1234567890

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ




19


The Quick Brown Fox

When using headlines for ads, posters, brochures etc, use upper case letters for the first letter in each word.

Sub-headlines do not need to follow the same ruleand should appear with lowercase letters for the entire sentence, except for the first letter in the first word.

You can use any style of the Meta font for the headline, according to your design needs.

THE QUICK BROWN FOX

The quick brown fox

The quick brown fox

Headline Appearance

20


When using the name ICL in text or headline, always use uppercase letters.

Do not use the ICL logo as part of the text.

When using an ICL business unit or segment as part of a text, use a back slash (\) to separate between the word ICL and the name of the business unit or segment. The first letter of each word should be written in uppercase.

ICL In Text

Welcome to the new ICL\ Fertilizers brand appearance

Welcome to the new ICL\fertilizers brand appearance

Welcome to the new ICL/Fertilizers brand appearance

Welcome to the new ICL brand appearance

Welcome to the new icl brand appearance

Welcome to the new Icl brand appearance

21


ICL Diagonal Stroke

The ICL logo symbol is made up of strokes at a 600 angles.

This diagonal stroke is used to highlight headlines and in some cases, as a background texture. The following pages demonstrate how and when to use this diagonal stroke.

The stroke’s Cap End should be Round and not “Bar or Projecting” Cap

Make sure to always maintain the right angle as well as the right direction, as illustrated above.

Wrong Direction

Wrong Angle

Wrong Join Point

Correct Direction

Correct Angle

Correct Join Point

600

22


Using the Diagonal Stroke In Headlines

The Quick Brown Fox

The diagonal stroke provides text emphasis and visual focus as well as visually tying it to the brand language.

The sample above illustrates the minimum ratio between the stroke length and the text height: keep the stroke height 3 times the size of the capital letters in the headline.

If you feel that your design requires a larger stroke, you can enlarge it as you see fit.

The space between the stroke and the text should be the same as the space between words in the sentence, as illustrated above.

כימיקליםלישראל

בע"מ

.(FSC) מודפס על נייר אקולוגי - 100% סיבים ממוחזרים, עשוי מסיבים מיערות מנוהלים

תמצית דו"חות כספיים ביניים מאוחדים)בלתי מבוקרים(

ליום 30 בספטמבר 2013

Israel Chemicals Ltd. Early Publication of Consolidated

Financial Data (Unaudited) As at

December 31, 2013

Printed on ecologic paper 100% recycled materials, which contains fibers from managed forests (FSC).

Brochure cover design using the diagonal stroke with a headline

23


Text Over Strip

In places where there is not enough contrast between the background and the text that needs to go over it (e.g.: text over photo) you can use the following strip format. This strip design is derived from the ICL logo symbol to provide a unified brand look and feel.

You can use the strip as-is, or crop it at the layout’s edges.

Make sure not to flip or rotate the strip.

Do not to flip or rotate the strip

24


Using the strip with text:

International Markets Annual Report

Food Specialties Annual Report

1 Align the vertical centers of the diagonal stroke with the strip.

2 When using the strip for the main ICL brand, use the ICL Light Blue for the stroke’s color.

3 Make sure the text within the strip is aligned vertically with the strip center (the spaces above and beneath should be the same).

4 When using the strip for an ICL segment or business unit, use the appropriate business unit’s color for the stroke color.

1

1

3

2

4

Text Over Strip

(Text inside the strip should be written in caps for each first letter:)

3 Colors and Segments

26

ICL \ Corporate Language \ Colors and Segments

Our Color Palette

The new ICL logo uses its original color to create a strong and recognizable link between the “old” and the “new” branding.

These are the rules when using the ICL color:

For print – use the CMYK and Pantone colors.For web, mobile and screens in general – use RGB

Main Brand Color

CMYKC 100 M090 Y15 K060

Pantone: 2768

RGBR 017 G024 B071

27


Our Color Palette

To enrich the color palette, a second type of blue can be used in addition to the ICL dark blue. This blue is optional and should only be used as a secondary color.

Some do’s and don’ts:

Do: Add the light blue color when you need to create a hierarchy or place different focuses in headlines.

Don't: Do not use the light blue as a second color inside the logo.

Do not use the light blue as the main color or as a background.

Secondary Brand Color

ICL Dark Blue

C 100 M090 Y15 K060 R 017 G024 B071

ICL Light Blue

C 80 M20 Y00 K00 R 78 G156 B216

AnnualReport2014

AnnualReport2014

28


ICL Segments and Business Units Color Palette

In addition to ICL’s primary and secondary colors, each ICL business unit is represented using 1 of the following 13 additional colors:

Performance Products Advanced AdditivesFood Specialties Water Solutions Materials

Magnesium

Fertilizers Specialty Fertilizers

Industrial Products Microbial Control Industrial Solutions Central R&D Inst.Specialty Minerals Flame Retardants

Anti Germ

29


Color Values

Food Specialties Water Solutions Materials

Performance ProductsC 035 M085 Y15 K00 R 125 G46 B112Pantone: 7656

Advanced AdditivesC 08 M078 Y100 K00 R 197 G94 B47Pantone: 7579

C 054 M00 Y100 K07 R 91 G164 B47Pantone: 360

C 70 M00 Y30 K00 R 111 G188 B189Pantone: 319

C 021 M73 Y100 K25R 141 G80 B39Pantone: 1605

Industrial ProductsFertilizersC 80 M025 Y100 K00 R 095 G145 B77Pantone: 7740

C 80 M025 Y100 K00 R 095 G145 B77Pantone: 7740

C 00 M100 Y100 K17R 173 G29 B35Pantone: 1795

Specialty Fertilizers

ICL Segments and Business Units Color Palette (1)

30


ICL Segments and Business Units Color Palette (2)

Flame Retardants MagnesiumCentral R&D Inst.C 00 M100 Y100 K17R 173 G29 B35Pantone: 1795

C 00 M100 Y100 K17R 173 G29 B35Pantone: 1795

C 00 M100 Y100 K17R 173 G29 B35Pantone: Cool Grey9

Industrial SolutionsMicrobial ControlC 00 M100 Y100 K17R 173 G29 B35Pantone: 1795

C 00 M100 Y100 K17R 173 G29 B35Pantone: 1795

C 00 M100 Y100 K17R 173 G29 B35Pantone: 1795

Specialty Minerals

Anti GermsC 050 M20 Y10 K00R 142 G173 B202Pantone: 542

Color Values

31


Fertilizers1

23

Each business unit’s logo includes:

1. ICL logo and slogan2. Diagonal strip - derived from the diagonal strip found in the ICL symbol.3. The business unit’s name

ICL is the main brand and includes 14 independent business units. Each business unit is represented using a different color while the unit’s name is added to the main ICL logo. Following are the rules and guidelines for each business unit’s logo appearance.

FertilizersFertilizersFertilizers

Fertilizers

ICL Segments and Business Units Logos

32


Fertilizers1

2

4

3

1 Placement- Placing the ICL diagonal strip: the top of the diagonal strip should be aligned with the top of the ICL symbol. The bottom of the diagonal strip should be aligned with the half point of the ICL logo letters, as illustrated above. 2 Spacing- A white space should be left between the diagonal strip and the business unit’s name. The space width should be the same as the width of the diagonal strip, as illustrated above.

3 Alignment-Align the left side of the business unit name with the bottom left corner of the diagonal strip, as illustrated above.

4 Size- The business unit’s text size should match the space height starting from the top of the ICL letters and ending at the top of the ICL symbol, as illustrated above.

5 Font- Use the Meta font – Normal style for the business unit name.

Single Line Title


33


AdvancedAdditives

1

1 Double Line Title - When the business unit’s name contains more than one word, and two lines are needed to place the name, align the second row to the bottom of the diagonal strip, as illustrated above.

2 All the rules mentioned in the previous chapters apply here also.

Double Line Title


34



Performance Products

AdvancedAdditives

Central R&DInst.

Speciality Fertilizers

FoodSpecialties

Materials

SpecialtyMinerals

FlameRetardants

Anti Germ

Magnesium

WaterSolutions

Industrial Products

MicrobialControl

Fertilizers

35


ICL – Logo According to Location

Rotem

1

2

3

In addition to the ICL business units, another type of logo is needed for factories in various locations around the world.

Some locations may contain a main as well as a secondary name. The same rules and guidelines apply here in terms of size and spacing. In terms of color and typography, some different rules need to be applied:

1 Diagonal Strip Color - Use the ICL dark blue – with 50% tint.

2 Main Location Name -

Use the Meta Bold font in ICL dark blue with 50% tint.

Single Line Title

36



DeadSea

1

2




2 Location Name -


Align the second text line with the bottom of the diagonal strip.

Double Line Title

37



IberiaTotana

1

2

3




2 Main Location Name -


3 Secondary Location Name - Use the Meta Normal font in ICL dark blue with 25% tint.

Main and Secondary Title

38



China

Iberia

GermanyLudwigshafen

Rotem

More ExamplesFurther examples of location logos, which follow the rules and guidelines mentioned in the previous page, are shown here:

39


ICL Geographic Regions

Americas

Europe

China

Israel

When using a logo for a geographic region, follow the same rules as explained in the ICL Segments and Business Units Logos chapter. The only difference here is the color. Here, the entire logo, both the ICL and the name of the region, should be in ICL dark blue.

40


ICL Projects

In some cases company projects need to take on the ICL logo appearance the same way as business units do. The difference here is the color and texture of the diagonal strip.

The diagonal strip takes on a gold texture with a slight emboss outline and uses a gradient as illustrated in the following pages.

(instead of solid colors)

Location: 55%

Location: 85%

Gradient Values:

C 22 M040 Y96 K07R 180 G144 B58

ICL Project Name colors:

C 22 M040 Y96 K07R 237 G200 B61

C 22 M040 Y96 K07R 180 G144 B58

ICL Project Name colors:

C 22 M040 Y96 K07R 237 G200 B61

41


ICL Projects

C 22 M040 Y96 K07R 180 G144 B58

C 0 M016 Y60 K00R 245 G213 B129

The Diagonal Strip \ Gradients Fill Color Values: The Diagonal Strip \ Gradients Stroke Color Values:

C 22 M040 Y96 K07R 237 G200 B61

C 7 M051 Y8 K00R 231 G213 B139

C 00 M00 Y25 K00R 255 G251 B205

Location: 0%

Location: 0%

Location: 40%

Location: 40%

Location: 75%

Location: 75%

Location: 82%

Location: 82%

Location: 100%

Location: 100%

42


ICL Projects

4Grid and Graphic

Elements

44

ICL \ Corporate Language \ Grid and Graphic Elements

Our InspirationHere are some images that we used to interpret the brief and help us create the new brand identity and graphic language.

Diversity, transformation and evolvement

We used images that convey motion and dynamics Always on the move

45

ICL | Corporate Language | Grid and Graphic Elements

The ICL “Ribbons”

46



Our visual imagery is made up of ribbon-like shapes. Their flow represents the flexibility and agility of the system, moving in waves, twisting and turning sometimes in an unexpected nonlinear fashion, and sometimes flowing in an anticipated movement.

The colors of the “ribbons” also move chromatically from warm to cold colors, enfolding most of the business units colors. The color flow represents the ability of one system to carry different industries aimed at different markets and different needs, and to integrate itself around them, sometimes even overlapping with them in an efficient manner.

So, the ICL “ribbons” capture, symbolically, the true nature of ICL, as a synergized system, prepared to be “taken” where needs call.


47



The ICL ribbons are the main graphic element that carries the ICL brand spirit and that will accompany all marketing materials in various ways: The ribbons can be used over a white background, the ICL dark blue or over a picture / photo.

They should NOT be used on any other type of background.

The ICL “ribbons” over white background The ICL “ribbons” over dark blue background The ICL “ribbons” over an image

48



You can use the ribbons on a grey background, but make sure not to go darker than 20%.

Grey Background - 05% Grey Background - 15% Grey Background - 30%

Using Ribbons on Grey Background

White Grey 20% Black

49


Here are ready to use formats using different cropping for a range of different applications. You can select each design to suit your needs. Each format can be adjusted to allow different text lengths, images etc.

Optional Cropping


50


The ribbons can be used in many differnt ways. You can choose to rotate, flip or scale them as needed for your specific design.

The Ribbons Are Flexible


51


When using the ICL ribbons, add the diagonal-line texture as a background. This texture adds more volume to the layout. It also strengthens the relationship between the ribbons and the page itself, as well as the connection to the ICL logo and the brand language, which both include diagonal lines.

Place the diagonal-line texture in the white spaces in between the ribbons.

There is no concrete rule as to where to place the texture. This should be done according to the designer’s decision, and using as little as possible.

The ICL Diagonal Texture

The Diagonal Texture Using The Diagonal Texture

52


The diagonal-line texture can appear on white, grey or dark blue backgrounds, as well as photos.

As a rule, the texture should be 10% darker than the background it appears on.

For example, a white background will have a 10% grey diagonal-line texture, as illustrated here.

Dark backgrounds, such as dark blue, should have a diagonal-line texture that is 10% lighter,

as illustrated.

The ICL Diagonal Texture Using the diagonal-line

texture over a white background. Texture colorGrey - 10%

Using the diagonal-line texture over a dark blue background.Texture colorDark blue - 90%

Using the diagonal-linetexture over a grey background.Texture color - White

53


Use the width of the ICL symbol, marked A, for the basic measurement unit that will connect between all the graphic elements.

The entire logo should be placed at the bottom right hand corner of the page. Leave a margin with the width of “A” from the edge of the page.

The “A” Measurement

AA

A

A

A = 8% Page WidthOur Grid

54


Following the A margin rules, this is how the ICL logo should be placed on a page layout.

In order to keep the right ratio between the size of the page and the size of the logo, the “A” measurement should always be 8% of the page width.

Logo Placement

AA

A

A

A = 8% Page Width

Our Grid – Portrait Format

55


AA

A

A

A

A

A

A

AA

A

A

Following the A margin rules, the ICL logo can also be placed at each corner of the page, as illustrated here:

Logo Placement Options


56


The ICL ribbons cannot always be used on a full frame. Most formats will only allow room for part of the ribbons. In cases such as these, use a part, or a “reminder” of the full composition, using a horizontal version of the ribbons.

The following pages include guidelines and grids to show the different variations and placement of this main graphic element.

Our Grid

The ICL “Ribbons” – Strip Format

57


When adding the ribbons horizontally, their height should be double the A measurement (2xA) – as illustrated here.

When adding a background, use only the top part of the layout – above the ribbons. Refrain from stretching the background all the way to the bottom of the page.

Adding the ICL Ribbons and Background

2xA

AA

A

Our Grid

58


Contact info should align with the top part of the ICL logo symbol, as illustrated. Leave a margin on the left of the text with a width of “A”.

Contact Info

2xA

AA

A

,50A Secones Av., Illovo Johannesburg 2196, South Africa Tel: 00-27-11-4476549 Fax: 00-27-11-4474516www.icl-group.com

Our Grid

59


When adding text and headlines, keep a minimum space of 1/2A between the graphic elements as illustrated here.

Adding Text

A A

A

asdasdasdasdasd asdasdsvfggfjxdfv jhcvabmdsdaadsdaa sdasdasdas dasdas dasdasdasdasda dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj


1/2xA

2xA

1/2xA


60


You can move the ribbons and background up and down according to your needs and dimensions of the work at hand, as long as you keep the distances and margins as explained in the previous page.

The Grid is Flexible

dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdasdasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas

dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm dsdaasdasdasdas dasdas dasdasdas

dasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdasdasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfs

dfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas

asdasdasdasdasd asdasdsvfggfjxdfv jhcvabmdsdaadsdaa sdasdasdas dasdas dasdasdasdasda


1/2xA

2xA

1/2xA

1/2xA


61


Magazine Ads

In some cases such as in magazine ads or posters, you might need more space to create a stronger impact. In cases such as these, you can narrow the layout’s margins to 1\2 of A from each direction.

In magazine ads without a bleed, you can use the magazine layout margins instead of the margin rules as explained before.

All the other grid rules remain the same.

A A

A



1/2xA

2xA

1/2xA

1/2A margin add Magazine Margin

A A

A


dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj


1/2xA

2xA

1/2xA

62


Business Units – Grid, Color Scheme, LogosThe ICL brand is composed of 13 sub-brand business units, each represented by a single color. While the main brand uses the ribbons with the entire range of colors, each business unit is represented using a different color spectrum, in relation to its specific color, as illustrated in pages 63-64

ICL IP Ribbon Strip

63


Ribbon Color Spectrum

Following is the entire range of color spectrums for all business units.

When producing marketing materials for a specific business unit, signed with the specific business unit logo, e.g.: ICL Fertilizers, the relevant colored ICL ribbon should be used.

ICL Industrial Products ICL Fertilizers

ICL Advanced Additives ICL Specialty Fertilizers

ICL Water Solutions ICL Performance Products

ICL Materials ICL Food Specialties

64


Ribbon Color Spectrum

ICL Microbial Control ICL Central R&D Inst.

ICL Specialty Minerals

ICL Anti Germ

ICL Flame Retardants

ICL Industrial Solutions ICL Magnesium

65


Logo Placement in Grid

Business Units – Logo Placement in Grid

Since a business unit’s logo is larger than the main ICL logo, it needs to be aligned using the same A margin rules, with the right side of the page layout, as illustrated.


Industrial Products

AA

A

66


Grid

Business Units – Grid

Here is how the business unit should appear in a grid, using the same rules for the logo placement and correct color ribbon.

dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdasdasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas

dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm dsdaasdasdasdas dasdas dasdasdas

dasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdasdasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfs

dfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas



1/2xA

2xA

1/2xA

1/2xA

Industrial Products

67


Business Units – Grid

Following are more examples of how each business unit would appear using the correct color schemes, layout and logo placement.



Industrial Products



AdvancedAdditives


dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj


Fertilizers

68


Ribbons –Wide FormatsFor wide formats (landscape), a longer ribbon design needs to be used. Please use the following ribbon design as needed.

69


WideGrid

Wide and landscape formats use the same rules as portrait formats in terms of logo spacing, margins and ribbon height, as illustrated here.

AA

A

Logo, Ribbonsand Background

70


WideGrid

dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj dsdaa sdasdasdas dasdas dsdaa sdasdasdas dasdas dasdasdasdasdasd asdasdsvfggfjxdfv jhcvabm djedj hhadfsdfsdfb dsdaa sdasdasdas dasdas


Johannesburg 2196, South Africa 50A Secones Av Illovo, Tel: 00-27-11-4476549 Fax: 00-27-11-4474516 www.icl-group.com

2xA

A

1/2 A

1/4 A

1/4 AA

A

A

Use the left side of the layout for headlines, body text and contact info.

The ratio and distance between all graphic elements are identical to those in a portrait grid, as illustrated here.

Text

71


Images

When you need to use images for any creative or marketing collateral we recommend using the following guidelines. These guidelines are not strict rules, yet they help create and maintain a more unified brand language.

1- One image per page

A single large image has a stronger impact than several small ones.

2- Contrast

Try to have a strong contrast between the main object in the forground and the background.

3- Something special

Try to include something that is a little unexpected or less “ordinary”. It can be the lighting, styling, the subject itself or a photo that was shot from a unique angle.

Many images, smaller impact

One image – stronger impact

A good contrast between the foreground and background

A more interesting point

of view

A low contrast between the foreground and background

A regular point of view

72


Images

As ICL’s main message “Where needs take us” reflects ICL’s engagement with the world and humanity, we will always prefer to show people in our creative communication.

1- Tone and Style

Images should feel natural, not posed. They should convey a feeling of real everyday actions.

2- Images of People

People in photos should not be looking directly at the camera to avoid them looking staged. They should look natural and authentic, to convey a feeling of a “documentary style” image.

3- Background

People should be photographed in their natural environment. Do not use uniform backdrops to avoid the image looking staged.

People

Posed Natural Natural environmentUniform backdrops

Looking directly at the camera

Spontaneous, more “documentary” feel

73


ICL Ribbons & Slogan Signature

The ICL ribbons and slogan can be used as a signature to convey the brand message in an energetic and dynamic way. In these cases, they can be used without the ICL logo.

74


ICL Ribbons & Slogan Signature

Industrial Products

Industrial Products

2

2 3

1

When using the ribbons and slogan signature for a specific business unit, use the unit’s appropriate color scheme, instead of the ICL dark blue.

1- Keep a minimum distance – the width of the letter “I” in the ICL logo, between the business unit logo and the ribbon & slogan signature.

2- Make sure the diagonal strips in the logo and slogan are identical in height.

3- The slogan text should always appear in ICL dark blue, as this is the main brand slogan and is not specific to the business unit itself.

How To Use in Business Units

5 Stationary

76

ICL \ Corporate Language \ Letterhead

Business Card

Email: [email protected]: +972-3-3333333 Fax: +972-3-3333333Mobile: +972-52-3333333

Materials

Ted NobelmanTitle (English)

Millennium Tower, 23 Aranha st.P.O.B 20245 Tel-Aviv 6120201 Israelwww.icl-group.com

2

1

4

7mm

A=14% Pgae Width

37mm 37mm

Actual Size

5cm

A1/3A

1/3A

1 ICL Logo - Place the ICL logo at the top left hand corner. Leave a white margin of 1/3 A (please notice this exception – here 1/3 A is used instead of A because of the small space and the amount of text)

2 Personal Details - Use the left text box for personal details (Name, title, personal contact numbers etc.)

3 Company Details - Use the right text box for company details (address, fax, etc.)

4 Website Address -The URL address should always be the last info on the card. It should appear in ICL dark blue and in Bold typeface.

5 ICL Full Color Ribbons - While all elements on the card appear in grey and dark blue colors, the ribbons add a colorful touch. Place the ICL ribbons at the top right hand side, as illustrated.

6 Back - the back of the business card should remain blank, on white paper.

3

5


Materials



77


ICL BusinessUnits Cards

Actual Size

Actual Size

Actual Size

When creating a business card for a specific business unit, the same rules apply as for the main ICL business card. The only difference is the logo. Use the appropriate business unit logo, with its relevant color, while keeping all other graphic elements identical to those as shown in the general ICL business card.

Do not add the business unit color to the general design.


Materials


Email: [email protected]: +972-3-3333333 Fax: +972-3-3333333

Materials




Materials





FoodSpecialties




Materials



78


Letterhead

1. Leave a 2cm margin around the entire page.

2. Place the ICL logo on the top left hand corner of the page.

3. Place the name of the signed person in English underneath the ICL logo on the left. Place the person’s title under the name. Use Bold letters in both.

4. Place the signed person’s name and title in the local language, on the right hand side – aligned with the name and title in English on the left.

Font: Calibri Bold.

5. Place a horizontal dark blue line along the bottom of the page, without going over the margins.

6. Contact Info: Place the details in English on the right hand side. Use Bold letters for the phone & fax numbers, address, email and website address.

7. Place the contact info in the local language on the opposite side of the page.

John Smith John Smith סטפן בורגס

Title (in English) Title (in native language) ל"מנכ

ICL 67072 Ludwigshafen, Germany Postfach 20245 Tel. 333 3 3333333 Fax. 333 3 3333333 E-mail: [email protected] www.icl-group.com

ICL 67072 Ludwigshafen, Germany P.O.B 20245 Tel. 333 3 3333333 Fax. 333 3 3333333 E-mail: [email protected] www.icl-group.com

2 2

3

6

5

4

7

12cm

2cm

79


Letterhead

1 ICL Business Unit Logo - Place the relevant business unit logo at the upper left hand corner. Use it without the slogan.

2 Slogan- Place the ribbons & slogan icon with matching colored back slash at the upper right hand corner. Align it with the top of the ICL logo, as illustrated.

Business Unit Letterhead

John Smith John Smith סטפן בורגס

Title (in English) Title (in native language) ל"מנכ

ICL 67072 Ludwigshafen, Germany Postfach 20245 Tel. 333 3 3333333 Fax. 333 3 3333333 E-mail: [email protected] www.icl-group.com

ICL 67072 Ludwigshafen, Germany P.O.B 20245 Tel. 333 3 3333333 Fax. 333 3 3333333 E-mail: [email protected] www.icl-group.com

Industrial Products

80


Envelope

1 ICL Logo - Place the ICL logo at the bottom left hand corner, use it without the slogan. Leave a margin sized “A” to the left and bottom of the logo, as illustrated. The size of “A” here is 15mm.

2 Slogan - Place the ribbons & slogan icon at the bottom right hand corner. Leave a margin sized “A” to the right.

3 Address - Place the address info at the top left hand corner. Leave a margin sized “A” to the left and top.

4 Web address - Should be placed at the end of the contact info, in Bold type and in ICL dark blue.

ICL

P.O Box 21 72 51

67072 Ludwigshafen,

Germany

ICL

Postfach 21 72 51

67072 Ludwigshafen,

Deutschland

www.icl-group.com

AA

A

A

A

A

230mm

A=6.5% Page Width

110mm

21

3

4

English

Local language

81


Envelope

1 ICL Logo - Place the ICL logo at the bottom left hand corner, use it without the slogan. Leave a margin sized “A” to the left and bottom of the logo, as illustrated. The size of “A” here is 15mm.

2 Slogan - Place the ribbons & slogan icon with the matching diagonal stroke color at the bottom right hand corner.

Leave a margin sized “A” to the right.

3 Details - Place the details in English on the upper text block.

Pace the contact info in the local language on the bottom one.

ICL

P.O Box 21 72 51

67072 Ludwigshafen,

Germany

ICL

Postfach 21 72 51

67072 Ludwigshafen,

Deutschland

www.icl-group.com


21

3

Segments and Business Units

English

Local language

82


Email Signature

1 Person’s Name & Title - This should appear in Bold and in ICL dark blue.

2 Contact Info - This should appear in Normal typeface, grey color, 70%.

Note: Use the Ariel fonts (the computer’s OS fonts) and not the Meta Font, so that the text remains a “live” text.

3 Signature in Attachment File - Place the signature file at the bottom of the contact info.

1

3

2


Ted NobelmanTitleMillennium Tower, 23 Aranha st.P.O.B 20245Tel-Aviv 6120201 IsraelTel: +972 (3) [email protected]



83


Email Signature

The same rules apply as in the main ICL brand signature, except for the jpeg signature attachment.



Business Unit Email Signature





Thank You

6 Hebrew

87


Font: FbEleganti

German type designer Erik Spielermann, created this sans Font between 1991 and 2010.

The family has 28 weights, ranging from Hairline to Black in Condensed and Normal (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries, small text as well as web and screen design.

This new font reflects ICL’s new tone of voice. It has a contemporary and friendly look and feel.

Always use this font for all graphic and marketing elements. In places where no graphic design is used such as in Microsoft Word documents, PPT or other word processing software, use the Ariel font.

Text sample uses the Meta Normal style.Letter size: 53ptLeading: 60pt

ברוכים הבאים אלהפונט החדש שלנו

88


FbEleganti Normal

1234567890אבגדהוזחטיכךלמםנןסעפףצץקרשת

FbEleganti Medium


FbEleganti Bold


ICL פונט: FbEleganti

89


סקירת שווקים בעולםדיווח חודשי

ICL Strip

Using the Strip+text1 Aligh the backslash line with the left side of the strip.

Make sure the backslash line in aligned verticaly with the strip center (the spaces above and under should be the same

2 When using the strip for ICL use the ICL light blue for the stroke color

3 Make sure the text within the strip is aligned verticaly with the strip center (the spaces above and under should be the same.

4 When using the strip for ICL business unit use the business unit color for the stroke color.

1

1

3

2

4

Food Specialties


90



Adding Text

גגככגכמאל, תוכנה מסמך, קבציראה שיפו שלכם ליטהבזכותיכם לשל אב העבוד הצללו טבלאות בעות בזכונות

־כגכיטה מה. המספר במימימין שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יצי־ראה ובעילו לבין עם בעילו לעבדונים מסמכיים מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצות

נת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו לעבדונים מסמכיים מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת מצוב הצללה מצו אוות

רחוב ??, ישראל,תל-אביב, מיקוד 6061236,

טל: 03-6447654 פקס: 03-6447654www.icl-group.com

1/2xA

1/2xA

2xA


91



Adding Text

רחוב ??, ישראל,תל-אביב, מיקוד 6061236,

טל: 03-6447654 פקס: 03-6447654www.icl-group.com

1/2xA

1/2xA

2xA

גגככגכמאל, תוכנה מסמך, קבציראה שיפו שלכם ליטהבזכותיכם לשל אב העבוד הצללו טבלאות בעות בזכונות

־כגכיטה מה. המספר במימימין שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יצי־ראה ובעילו לבין עם בעילו לעבדונים מסמכיים מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצות

נת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו לעבדונים מסמכיים מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת מצוב הצללה מצו אוות



92


Business Card

טל נובלמןסמנכ"ל פיתוח עסקי

טל: 03-6447654נייד: 052-6447654

[email protected] :מייל

רחוב ??, תל-אביב,מיקוד 6061236, ישראל

טל: 03-6447654פקס: 03-6447654

www.icl-group.com

2

1

49cm

A=14% Pgae Width

9mm36mm 36mm

Actual Size

5cm

A1/3A

1/3A

1 ICL Logo- Place the ICL Logo at the top left corner Leave whie margin frame of 1/3A (please notice this exception: 1\3A margin insted of 1/2A, because of the small size media, and the text amount)

2 Personal Details- Use the left side text bar for personal details (title, mail, mobile etc).

3 Company Details- Use the right side text bar for the company details (address, fax etc).

4 Website Address- The URL adress enclose all the business card contact info.

Keep it’s appearance in the dark blue color and in the bold text style.

5 ICL Full Color Ribbons- While all the data comes in grey and dark blue colors, the ribbons gives a flare of colors to the business card

Place the ribbons in the top right side, as illustrated

6 Back side- The business card back side is white and blank, with no info and graphics

טל נובלמןסמנכ"ל פיתוח עסקי

טל: 03-6447654נייד: 052-6447654

[email protected] :מייל

רחוב ??, תל-אביב,מיקוד 6061236, ישראל

טל: 03-6447654פקס: 03-6447654

www.icl-group.com

3

5

93


A4 Paper

Keep an A white distance from the top ( ICL Logo ) and the bottom ( Address and web Address ) and between the letter’s text.

A

A

Awww.icl-group.com רח' ארניא 23, מגדל המילניום תל אביב יפו, 6061236

טל: 03-6447654 פקס: 03-6447654

15/2/14

לקוח יקר

כגכיטה מה. המספר במימימין שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו.

אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו לעבדונים מסמכיים מסמכים של יינדקס.

עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת ן שתוכן בביצוע וחד. תיירת

הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו

לעבדונים מסמכיים מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם

ביצותנת מצוב הצללה מצו אוותזמנים אם אתם ביצותנת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו

בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו לעבדונים

מסמכיים מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת

מצוב הצללה מצו אוותזמנים אם אתם ביצותנת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת

–ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו ל מסמכים של יינ

דקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת מצוב הצללה מצו אוותזמנים

אם אתם ביצותנת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו.

אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו ל מסמכים של יינדקס.עבות הר לדפי

עיל את המספר מונות הזמנים אם אתם ביצותנת מצוב הצללה מצו אוותזמנים אם אתם ביצותנת

ן שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע

יציראה ובעילו לבין עם בעילו ל מסמכים של יינדקס.עבות הר לדפי ם ביצותנת ן שתוכן בביצוע

וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו

לבין עם בעילו ל מסמכים של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם

ביצותנת מצוב הצללה מצו אוותזמנים אם אתם ביצותנת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו

בעזרת ולתמשמעות שתרצו. אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו ל מסמכים

של יינדקס.עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת מצוב הצללה מצו

אוותזמנים אם אתם ביצותנת ן שתוכן בביצוע וחד. תיירת הקבצו. מיו בעזרת ולתמשמעות שתרצו.

אדו לשמאל, קבצוין שקיצוע יציראה ובעילו לבין עם בעילו לעבדונים מסמכיים מסמכים של יינדקס.

עבות הר לדפי עיל את המספר מונות הזמנים אם אתם ביצותנת מצוב הצללה מצו אוות

תודה

מנהל צוות

94


Envelope

1 ICL Logo- Place the ICL Logo at the bottom left corner, use it without the slogan.

Leave an A size margins to the left and to the bottom

A size in this sample is 15mm

2 Slogan- Place the Ribbons+Slogan file to the bottom right corner.

Leave an A size margins to the right.

3 Address- Place the address info at the top left corner.

Leave an A size margins to the left and to the top.

Web address- should come at the end of the contact info text, in a bold style and dark blue color

רחוב ??, ישראל, תל-אביב,מיקוד 6061236, טל: 03-6447654

פקס: 03-6447654

www.icl-group.com

AA

A

A

A

A

230mm

A=6.5% Page Width

110mm

21

3

icl brand book

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