icici swot analysis

8/8/2019 Icici Swot Analysis

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ICICI BANK ICICI BANK

Industrial credit and investment Industrial credit and investment

corporation of Indiacorporation of India


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H ISTORY H ISTORY

INCORPORATED IN 1994.INCORPORATED IN 1994.FIRST INDIAN COMPANY TO RAISE FUNDSFIRST INDIAN COMPANY TO RAISE FUNDSFROM INTERNATIONAL MARKETSFROM INTERNATIONAL MARKETS22NDND LARGEST BANK IN INDIALARGEST BANK IN INDIANETWORK OF 1308 BRANCH ESNETWORK OF 1308 BRANCH ES3950 ATMS3950 ATMSSUBSIDIARIES IN UK, RUSSIA, CANADA,SUBSIDIARIES IN UK, RUSSIA, CANADA,SINGAPORE etcSINGAPORE etcLaunched private banking in 2002.Launched private banking in 2002.


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SERVICESSERVICES

Wide variety of deposit products such as internet andWide variety of deposit products such as internet andmobile banking.mobile banking.

Credit and debit cards.Credit and debit cards.Demat accounts ,homeloans,carloans etc.Demat accounts ,homeloans,carloans etc.Travel cards wuth US dollars , euro,pound etc.Travel cards wuth US dollars , euro,pound etc.

INVESTMENT PRODUCTSINVESTMENT PRODUCTSInvestment in mutual funds.Investment in mutual funds.Govt. of India bonds.Govt. of India bonds.


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CEO AND MDCEO AND MDKV Kamath MD & CEO, ICICI. 57, is theKV Kamath MD & CEO, ICICI. 57, is the

man credited with driving not only ICICIman credited with driving not only ICICIBank's growth, but also that of the entireBank's growth, but also that of the entirefinancial services sector in the countryfinancial services sector in the country- -That he has gained one position movingThat he has gained one position moving

from No 8 in 2003 to No 7 this year,from No 8 in 2003 to No 7 this year,speaks of his growing influence and powerspeaks of his growing influence and powerwithin corporate circles in India.within corporate circles in India.

This was the year that also saw ICICIThis was the year that also saw ICICIBank hit the capital markets with one of Bank hit the capital markets with one of the biggest equity issuesthe biggest equity issues

Kamath may easily be called the oneKamath may easily be called the onewho transformed the face of Indianwho transformed the face of Indian

banking.banking.


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SWOT ANALYSISSWOT ANALYSIS

The SWOT Analysis enables a company to recognize its market The SWOT Analysis enables a company to recognize its market standing and adopt strategies accordingly. H ere SWOT analysis of standing and adopt strategies accordingly. H ere SWOT analysis of ICICI bank is made to understand the positioning of the bankICICI bank is made to understand the positioning of the bankbetter:better:

STRENGTH SSTRENGTH S

1. BRAND NAME:1. BRAND NAME:ICICI Bank has earned a reputation in the market for extending qualityICICI Bank has earned a reputation in the market for extending qualityservices to the market visservices to the market vis- ---vis its competitors. It has earned a strongvis its competitors. It has earned a strong

Brand name in banking in a very short span of time.Brand name in banking in a very short span of time.2. MARKET SH ARE:2. MARKET SH ARE:ICICI Bank has the largest market share of 34% in the IT & ITES industryICICI Bank has the largest market share of 34% in the IT & ITES industry

in H yderabad according to our survey (within the limitation of the samplein H yderabad according to our survey (within the limitation of the samplesize.)size.)


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SWOT ANALYSISSWOT ANALYSIS

3.3. H UGE NETWORK: ICICI Bank has the highest number of linkedH UGE NETWORK: ICICI Bank has the highest number of linkedbranches in the country. The bank operates through a network of branches in the country. The bank operates through a network of 450 BRANCH ES AND over 1800 ATMs across India, thus enabling450 BRANCH ES AND over 1800 ATMs across India, thus enablingthem to serve customer in better way.them to serve customer in better way.

4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under itsbelt, which help it to extend the relationship with existing customer.belt, which help it to extend the relationship with existing customer.ICICI Bank has umbrella of products to offer their customers, if ICICI Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Some Products,once customer has relationship with the bank. Some Products,which ICICI Bank is offering are:which ICICI Bank is offering are:

Retail Banking Retail Banking Business Banking Business Banking Merchant Establishment Services (EDC Machine) Merchant Establishment Services (EDC Machine) Personal loans & Car loans Personal loans & Car loans Demat Services with E Demat Services with E- -BrokingBroking Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund) Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund) Insurance InsuranceH ousing LoansH ousing Loans


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STRENGTH S:STRENGTH S:

5. WORKINGH OURS:5. WORKINGH OURS:ICICI is the only bank which is having its workingICICI is the only bank which is having its workinghours from 8 to 8 which is one of the major strengthhours from 8 to 8 which is one of the major strengthof ICICI Bank with respect to IT & ITES Industry.of ICICI Bank with respect to IT & ITES Industry.


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WEAKNESSESWEAKNESSES

1. TRANSACTION COST: ICICI Bank charges high1. TRANSACTION COST: ICICI Bank charges high

cost for its transactionscost for its transactions2. FOCUS ONLY ONH IGH END CUSTOMERS2. FOCUS ONLY ONH IGH END CUSTOMERS3. DEFENSIVE APPROACH IN LENDING3. DEFENSIVE APPROACH IN LENDING

4. LITTLE PRESENCE OUTSIDE INDIA4. LITTLE PRESENCE OUTSIDE INDIA5. POOR CUSTOMER CARE/SERVICE5. POOR CUSTOMER CARE/SERVICE


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OPPORTUNITIESOPPORTUNITIES

1. NEW IT & ITES COMPANIES: IT & ITES sector is on a1. NEW IT & ITES COMPANIES: IT & ITES sector is on aboom in the Indian market context, with new companiesboom in the Indian market context, with new companiesmushrooming in the market; it opens the door for ICICImushrooming in the market; it opens the door for ICICIbank to capture the huge untapped market.bank to capture the huge untapped market.

2. Dissatisfied Customers of Other Banks: The group2. Dissatisfied Customers of Other Banks: The groupfrom its survey and analysis of IT companies have foundfrom its survey and analysis of IT companies have foundout that there are many companies which are not out that there are many companies which are not satisfied with its current bank, so ICICI with its superiorsatisfied with its current bank, so ICICI with its superiorservice quality and long working hours can capture thoseservice quality and long working hours can capture those

customers.customers.


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3.3. Business advising for smaller Players: TheBusiness advising for smaller Players: Theanalysis has also indicated that the concept of analysis has also indicated that the concept of business advising though very popular with thebusiness advising though very popular with thehigher end players is virtually non existent in thehigher end players is virtually non existent in thelower end of the market lower end of the market


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TH REATSTH REATS

1. Dissatisfied Customers1. Dissatisfied Customers2. Ever improving nationalized banks: With PSU2. Ever improving nationalized banks: With PSU

banks like SBI going all out to compete withbanks like SBI going all out to compete with

the private banks and government giving themthe private banks and government giving thema free hand to do so, it can prove to be seriousa free hand to do so, it can prove to be seriousthreat for banks like ICICIthreat for banks like ICICI

3. Advent of MNC banks: Large numbers of MNC3. Advent of MNC banks: Large numbers of MNC

banks are mushrooming in the Indian market banks are mushrooming in the Indian market due to the friendly policies adopted by thedue to the friendly policies adopted by thegovernment government


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BRAND AMBASSADORBRAND AMBASSADOR

SH AH RUK H K H AN, with his charming faceSH AH RUK H K H AN, with his charming faceand stunning personality adds to theand stunning personality adds to thegoodwill of ICICI bank.goodwill of ICICI bank.

icici swot analysis

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