Advanced Management - Professor Ignasi CAPDEVILA

ICICI Bank

Strategic

Management

By Woojin KIM, Charles GUERIN, Emma DIETERLENClass 13 / Year 2014-2015

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Advanced Management - Professor Ignasi CAPDEVILA

Customers don’t buy what you do,

they buy why you do it.Young Bum KIM

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Advanced Management - Professor Ignasi CAPDEVILA

Mission

Be the banker of first choice for its

customers by delivering high quality, world

class products and services.

Expand the frontiers of its business globally

and contribute positively the various

countries and markets in which it operates.

Maintain high standard of governance and

ethics.

Create value for its stakeholders.

TO LEVERAGE ITS PEOPLE,

TECHNOLOGY, SPPED AND

FINANCIAL CAPITAL TO:

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Advanced Management - Professor Ignasi CAPDEVILA

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“To be the leading

provider of financial

services in India and

a global player”PERFECTION IN POWER

ICICI Bank’ Moto

Vision

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Advanced Management Professor Ignasi CAPEDVILA

STRENGHTS

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Advanced Management Professor Ignasi CAPDEVILA

2nd largest bank in India

Strong and transparent balance sheet

First bank to introduce mobile banking solutions

Agressive and innovative marketing strategies

CEO’s insightful leadership

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One of the

largest banks in

the world and

the leadership

Advanced Management Professor Ignasi CAPDEVILA

WEAKNESSES

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Advanced Management Professor Ignasi CAPDEVILA

Problems by

setting the bar

high

Higher service charges

The ICICI bank service charges are

comparatively higher. The company

primarily targets upper middle class

and upper class of the society.

Too strict policies

The bank has the most stringent

policies in terms of recovering the

debts and loads, and credit

payments. They employ third party

agency to handle recovery

management.

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Advanced Management Professor Ignasi CAPEDVILA

OPPORTUNITIES

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Advanced Management Professor Ignasi CAPDEVILA

Promising

banking sector

and emerging

technologyMarket growth

at 17% in the

next 3 years

Use of

technology to

penetrate rural

markets

1,500 new

branches

worldwide

Expension to

middle and

lower income

groups

Increasing

popularity of

financial

products in

rural areas

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Advanced Management Professor Ignasi CAPEDVILA

THREATS

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Advanced Management Professor Ignasi CAPDEVILA

Globalization

and financial

deregulations

Growing comepetition from international competitors

RBI allowed foreign banks to invest up to 74% in indian banking.

Huge size could mean inflexibility

ICICI bank has often shown its inability to adapt to changing conditions due to

large size.

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Advanced Management Professor Ignasi CAPEDVILA

STREGHTSNulla vitae elit libero, a pharetra augue.

Sed posuere consectetur est at lobortis.

Aenean lacinia bibendum nulla sed

consectetur.

Integer posuere erat a ante venenatis.

OPPORTUNITIESNulla vitae elit libero, a pharetra augue.

Sed posuere consectetur est at lobortis.

Aenean lacinia bibendum nulla sed

consectetur.

Integer posuere erat a ante venenatis.

WEAKNESSESNulla vitae elit libero, a pharetra augue.

Sed posuere consectetur est at lobortis.

Aenean lacinia bibendum nulla sed

consectetur.

Integer posuere erat a ante venenatis.

THREATSNulla vitae elit libero, a pharetra augue.

Sed posuere consectetur est at lobortis.

Aenean lacinia bibendum nulla sed

consectetur.

Integer posuere erat a ante venenatis.

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Advanced Management Professor Ignasi CAPDEVILA

ORGANIZATIONAL& FONCIONAL STRUCTURE

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ICICI BANK ADOPTS

ONE OF THE MOST

COMMON

ORGANIZATIONAL

STRUCTURES. THE

FINANCIAL MARKET

CHANGES RAPIDLY

AND COMPANIES

HAVE TO REACT

QUICKLY.

Advanced Management Professor Ignasi CAPDEVILA

PORTER’S 5 FORCES MODEL

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Competition

Buyers

Potential

Entrants

Substitues

Suppliers

Competition

pretty high

New entrants

pretty low

Substitues

very high

LOGO

Thanks!For more info please contact:

WOOJINANDYKIM89

@GMAIL.COM