ichi brand id
DESCRIPTION
ICHI Brand ID 2012TRANSCRIPT
brand book
The IChI TemperamenT
02
Feminine fashion for the edgy, vibrant
and sophisticated city girl.
ICHI is cheerful in its mixing of styles
and constantly challenging in its use
of fabrics, shapes and colours.
ICHI is affordable fashion, yet with a
clear designer’s signature.
The ichi TemperamenT
The IChI TemperamenT
03
The IChI gIrl dares
04
The IChI gIrl dares
05
The vintage grace of her grandmother, Berlin’s arty underground
or the elegant Café de Flore in Paris; the ICHI girl makes sense
of it all and dares to combine the unthinkable. The result is her
dynamic, easy-going and yet sophisticated look.
Everyday is fashion day and she can look like a million without
spending one.
The ICHI girl soaks inspiration from everywhere but knows exactly
where she wants to go in life. She expresses her attitude through
her feminine, edgy way of dressing.
Her life is now. What was and what could have been: Why
bother? She dresses to express the mood of the moment and
her extraordinary clothes look so easy to wear.
Her admiring friends wonder how she does it. Well, first of all,
she dares.
The ichi girl dares
IChI ColleCTIons
06
ICHI is proud to be merchandised in 1.500
shops around the world. Our collections
are designed, made and delivered with the
principal aim of optimizing the rentability
in the shops.
ICHI’s six yearly Main Collections and six
Express Collections will keep any fashion
shop flawlessly up-to-date, all year round.
In order to fine tune each month’s shop sales,
our Main Collections are subdivided in
monthly Palette Collections. These are colour
coordinated mix of basic, core and profile
styles for easy and effective merchandising.
The palette concept guarantees that the
colours of each month’s styles match
perfectly when merchandised.
The Palette Styles are the basis of the
collections. Each style is carefully selected
and designed for the season.
Get an easy overview of all the styles in ICHI’s
Visual Merchandising Guide.
The ichi collecTion
IChI ColleCTIons
07
IChI pre auTumn
08
IChI maIn auTumn
09
IChI fundamenTals
010
Feminine and sensualEdgy, urban and arty Extraordinary but Easy to wEar
IChI fundamenTals
011
Feminine and sensualEdgy, urban and arty Extraordinary but Easy to wEar
IChI maIn sprIng
012
IChI hIgh summer
013
IChI’s unIverse In your shop
014
ICHI’s rich and wide-ranging collections will
bring a lively ICHI-feel to your shop and your
customers.
The colour-coordinated Palette Collections
ensure aesthetic and effective merchandising.
ICHI’s versatility and its perfect price and
product mix will maximise shop sales.
ichi’s universe in your shop
IChI’s unIverse In your shop
015
Colour paleTTe
Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
IChI sofT shop should ConTaIn:
• 2 JACKETS• 2 T-SHIRTS • 1 SLINKY/FEMININE TOPS• 2 SHIRTS• 2 DRESSES • 2 JEANS/BOTTOMS• 1 SKIRT• 2 KNITWEAR
Remember accessories such as belts and scarves. The items are created to complement each other for aesthetic and effective merchandising.
geT IT now!
016
geT IT now!
017
Improve your shop sales with
ICHI’s rich collections. Now.
Business with us is easy. Start
at www.ichi.biz or call us at
+45 7943 3000.
Be assured: We are just waiting
to serve you.
geT iT now!
IChI and The bTx famIly
018
ICHI was born in 1999 as an independent family
member of the BTX Group.
The BTX Group celebrated its 75th anniversary
in 2010 and leads 16 lines. The group has a
turnover in excess of DKK 2 billion stemming
from successful sales in over 25,000 stores
worldwide.
ichi and The BTX family
IChI and The bTx famIly
019
The name ICHI is easy to pronounce for anyone. In Japanese it means ‘number one’. And that is what we want to be, in both business and design. It’s a commitment.
reasons To Buy
denmark (head office): +45 79 43 30 00 . Belgium/luXenBourg: +32 3 280 10 10 . finland: +358 (0) 9 870 3061 . france: +33 486 110 114 . germany: +49 211 688752 00 greece: +30 210 2770050 . hungary: +36 309541321 . ireland/norThern ireland: +353-225 34 10 . iTaly: +39 06 5020400 . The neTherlands: +31-0-20-4080308 . norway: +47-52 84 51 70 poland: +48 184490020 . russia: +7 495 755 65 48 . spain/porTugal/andorra: +45 79433000 . sweden: +46-0-31 748 38 8 . uniTed kingdom: +44 2074 368 332 www.ichi.Biz