ice digital daytime screens short version 01

May 3, 2023May 3, 2023 11

Out of Home AdvertisingEntertainment - Retail

May 3, 2023May 3, 2023 22


Media Rich Experiences andCommunication Displays and Networks.

A world of visual communication

May 3, 2023May 3, 2023 33


ICE AV specialises in the integration of AV technology into powerful information

communication & entertainment systems.

By bringing together state of the art display and back-end technology, we create the vehicle to

Influence, Communicate and Entertain.

Our flag ship display solution are ICE Digital Daytime projection screens that for the first time allow

projection in full ambient lit environments creating state-of-the- art display systems.

We partner with a number of specialist manufacturers, client managers, programmers in

New Zealand, Europe and Asia.

www.digitaldaytime.comAll content protected by copyright and subject to unauthorised distribution or use. ICE AV Technology Ltd 2004

May 3, 2023May 3, 2023 44


Most people believe projection Most people believe projection needs a darkened room to be needs a darkened room to be successful and to achieve vivid bright successful and to achieve vivid bright colours.colours.

…….. Are you one of the millions?.. Are you one of the millions?

May 3, 2023May 3, 2023 55


Four Biggest Mistakes MadeFour Biggest Mistakes Made Think that the projector brightness is the Think that the projector brightness is the

key to better images.key to better images.

That darkening a room is the only way to That darkening a room is the only way to improve a projected image.improve a projected image.

Improved sharpness is because of the Improved sharpness is because of the source and resolution of the projector.source and resolution of the projector.

That plasma and LCD is vastly superior to That plasma and LCD is vastly superior to projection.projection.

May 3, 2023May 3, 2023 66


Four Facts Not UnderstoodFour Facts Not Understood Far cheaper to spread light than building Far cheaper to spread light than building

pixels.pixels.

It is actually possible to have a 1000w lamp It is actually possible to have a 1000w lamp pointed on a screen without any impact on the pointed on a screen without any impact on the projected image.projected image.

Matt White screens can discard up to 95% of Matt White screens can discard up to 95% of the projector brightness in a well lit room.the projector brightness in a well lit room.

Virtually the entire industry and public think Virtually the entire industry and public think that projection requires a darkened roomthat projection requires a darkened room

May 3, 2023May 3, 2023 77


The Single System MistakeThe Single System Mistake Improve the source and upgrade to DVDImprove the source and upgrade to DVD

Concentrate on the projector resolution Concentrate on the projector resolution (XGA), lens resolution and picture quality(XGA), lens resolution and picture quality

Purchase high res DVD player and HDMI cablePurchase high res DVD player and HDMI cable

Then they make the fatal flaw of throwing all Then they make the fatal flaw of throwing all their attention to detail away on a low res their attention to detail away on a low res white screen.white screen.

May 3, 2023May 3, 2023 88


Commercial Display Installations.Commercial Display Installations.

Using alternative technologies thatUsing alternative technologies thatsimply do not achieve the desiredsimply do not achieve the desired

standard.standard.

Some companies simply get it wrong Some companies simply get it wrong for their clients for their clients

May 3, 2023May 3, 2023 99


Hardware Hardware Store in Store in Brussels.Brussels.

Using 14” TV forUsing 14” TV forin-store display very in-store display very few people can seefew people can seeor take notice.or take notice.Small non-compelling Small non-compelling Display that does littleDisplay that does littleto capture attention.to capture attention.

May 3, 2023May 3, 2023 1010


Underground Underground Train Train

Station in Station in AsiaAsia

Rear projection install Rear projection install on track safety on track safety glass wall at 60 glass wall at 60 stations. Image stations. Image

only 4% visible and only 4% visible and totally unreadable.totally unreadable.

Rear projection screen with commercial advertising image that cannot not be read in any condition.

May 3, 2023May 3, 2023 1111


Dubai Property Dubai Property Exhibition.Exhibition.

Despite the huge budget Despite the huge budget for the display stand, thisfor the display stand, thisimage promoting a large image promoting a large commercial developmentcommercial developmentdisplays a barely visibledisplays a barely visibleimage that is to supposeimage that is to supposeto excite, inform andto excite, inform andattract investors. attract investors.

May 3, 2023May 3, 2023 1212


Virgin RecordsVirgin RecordsLondon.London.Despite the large projectorDespite the large projectorthe image displayed in thisthe image displayed in thisarea of the flag ship Oxfordarea of the flag ship OxfordStreet store store is sadlyStreet store store is sadlylucking any quality and doeslucking any quality and doesnot achieve what wasnot achieve what wasdesired.desired.

May 3, 2023May 3, 2023 1313


Why should we use Digital Daytime screens?Most affordable large screen display technology.

Enables projection to be used in many environments.

DESIGNED for high ambient environments.

Higher resolution than LED – cinema quality resolution.

Wide range of screen types and formats.

Now used in many applications.All content protected by copyright and subject to unauthorised distribution or use. ICE AV Technology Ltd 2004

May 3, 2023May 3, 2023 1414


SimulationHome Theatre - ChurchesDigital In-store DisplayElectronic BillboardControl RoomsMeeting & Class Rooms

Are ideal for……Digital Daytime screens

May 3, 2023May 3, 2023 1515


ICE Digital Daytime Screens fit intoICE Digital Daytime Screens fit intotwo main category types.two main category types.

Reflective and TransmissiveReflective and TransmissiveFront ProjectionFront ProjectionRear ProjectionRear ProjectionDual ImagingDual Imaging

Front / Rear ViewingFront / Rear Viewing

May 3, 2023May 3, 2023 1616


CONCAVECONCAVE

FLAT formatFLAT formatHard – 6mmHard – 6mm

Flexible - Roll & manual / motorisedFlexible - Roll & manual / motorisedFilm typeFilm type

May 3, 2023May 3, 2023 1717


Angle of ViewAngle of ViewConcave Concave

65, 65, 120120 , 180 deg hor , 180 deg hor

Flat Type ScreensFlat Type Screens- All screensAll screens

vary according to type.vary according to type.Ranging up to 180 degRanging up to 180 deg

May 3, 2023May 3, 2023 1818


Long VIEW

In Person

The ICE Family of Display Technology

ConcaveMotorised RollFrame Tension

Power RetroHolographic

Dual ImagingTranslucent

Matt Mirror (Hard Flat)

TMDigital DaytimeDigital Daytime

1633 lux

Outdoor projection

May 3, 2023May 3, 2023 1919


Fixed ProjectionFixed Projection

May 3, 2023May 3, 2023 2020


ComparisonComparison

May 3, 2023May 3, 2023 2121


Australian Maritime MuseumAustralian Maritime MuseumDarling Harbour, SydneyDarling Harbour, Sydney

Note that even the projector case is lit up by the screen. It is impossible for any other technology to achieve a perfect picture like this for a total price of less than $NZ6000

customer evaluation of Digital Daytime Projection

May 3, 2023May 3, 2023 2222


Cafe in Auckland.Cafe in Auckland.Screen is facing outdoor street windowsScreen is facing outdoor street windows

This weekend cafe has taken advantage of ICE Digital Daytime screens to keep visitors informed and entertained. Previously the venue had used a 3x3 CRT video wall which occupied the entire area where the fridge and dispenser now sit. 1.45m wide screen costs $NZ2199

Projected image from a 2000 ANSI projector

May 3, 2023May 3, 2023 2323


Giltrap Prestige Porche Showroom in Auckland.Giltrap Prestige Porche Showroom in Auckland.

In store use of ICE Digital Daytime screens was proven to be a success at this leading Auckland luxury vehicle show room.2.00m wide screen costs $NZ4,399


May 3, 2023May 3, 2023 2424


BenQ expo stand at the Ingram Micro 05 ShowcaseBenQ expo stand at the Ingram Micro 05 Showcase Auckland in July 05. Auckland in July 05.

BenQ proved that the ICE Digital Daytime screens really do work with entry level projectors in full exhibition environments. Compared to other vendors displaying projectors, the screens made the images 2000% brighter.


May 3, 2023May 3, 2023 2525


ICE AV and Marops Ltd have established a 3D simulation ICE AV and Marops Ltd have established a 3D simulation demonstration facility based at the Massey Universitydemonstration facility based at the Massey University

e-Centre business incubator.e-Centre business incubator.

Ice Digital Daytime screens are ideal for stereoscopic projection in simulation, retail, research and entertainment environments. In this example we demonstrated the amazing 3D perception achievable in a well lit room.

Projected image from a stacked pair of 2000 ANSI polarised projectors

May 3, 2023May 3, 2023 2626


United Video Store in Auckland.United Video Store in Auckland.Screen is facing outdoor street windowsScreen is facing outdoor street windows

Three Video Rental Franchise chains in NZ have begun to install ICE Digital Daytimescreens. They decided Plasma was not as good and to expensive and not available in such a large size. 1.8m wide screen costs $NZ3199


May 3, 2023May 3, 2023 2727


Actual screen shot in high lit up video store Actual screen shot in high lit up video store Screen is facing outdoor street windowsScreen is facing outdoor street windows

No other display technology can achieve this quality in in a fully lit bright store. Full cost including projector and installation less than $NZ8,000


May 3, 2023May 3, 2023 2828


Les Mills Cardio Theatre, AucklandLes Mills Cardio Theatre, AucklandIt replaced a Matt White screenIt replaced a Matt White screen

Les Mills Gyms is franchised in 9000 gyms world-wide. They have started to change to Digital Daytime, starting with their NZ gyms.www.lesmills.co.nz

Projected image from a 3500 ANSI projector in 8000 hr setting. Screen is 3m wide

May 3, 2023May 3, 2023 2929


72” Screen in full lit home, Auckland72” Screen in full lit home, AucklandSubstantially cheaper than a 80” plasma !!!Substantially cheaper than a 80” plasma !!!

This is an actual photograph of a 72” Digital Daytime screen in my parents lounge at their home in Auckland. Note that it is next to wide open window. Screen is mounted on mobile stand

Projected image from a 2000 ANSI Optoma projector.

May 3, 2023May 3, 2023 3030


Private apartment in Auckland.Private apartment in Auckland.Screen is facing outdoor balcony windowScreen is facing outdoor balcony window

Screen is facing outdoor balcony window…notice the reflection on the metal object. Screen is 4 times larger than a 42” plasma and a fraction of the cost valued at approx $2200


May 3, 2023May 3, 2023 3131


60” Screen in full lit mobile show room60” Screen in full lit mobile show roomThey replaced the 50” plasma with Digital Daytime projection.They replaced the 50” plasma with Digital Daytime projection.

This shot taken 14 May 05, is of the official mobile HQ for the 25,000 fans on the UK Lions tour of NZ starting 27 June.At a total cost of $NZ6,500 including projector it was $20k cheaper than equivalent plasma and still excellent qualitywww.kangoroom.comwww.barmy-army.com

Projected image from a 2000 ANSI BenQ projector.

http://www.kangoroom.com/

http://www.kangoroom.com/

May 3, 2023May 3, 2023 3232


Exhibition Environment – Pulp Expo, Exhibition Environment – Pulp Expo,

Four 2m wide screens were suspended mid air.Four 2m wide screens were suspended mid air.

This is an actual photograph from the Armageddon Pulp Expo 04 in Wellington. A total of 8 screens were featured through the venue ranging from 50” – 100 with stunning clarity.The screen was so bright the digital camera had trouble coping with the brightness.

May 3, 2023May 3, 2023 3333


Exhibition Environment Exhibition Environment 2m wide screens powered by a 2m wide screens powered by a

1600 ANS micro size projector1600 ANS micro size projector This is an actual photograph from the recent Girls Day Exhibition proved without a doubt that with the cheapest projector on the market stunning quality is possible in normal exhibition lighting. Can you spot the mini projectorat the right corner of the screenAuckland, New Zealand

www.gdo.co.nz

May 3, 2023May 3, 2023 3434


Exhibition Environment Exhibition Environment 1.45m wide screens powered by a 1.45m wide screens powered by a

1500 ANS micro size projector1500 ANS micro size projector This is an actual photograph from the Les Mills exhibition stand at recent Girls Day Exhibition. If we had used a Matt White scene the image would have been 1/20th the brightness and completely washed out.Auckland, New Zealand

www.lesmills.co.nz

May 3, 2023May 3, 2023 3535


Outperforms TV video walls

No distracting lines on the screen.

Simple to install.

Screen requires NO ELECTRICITY

Lower Capital InvestmentLower Capital Investment

Hugely more expensive than Day-Light Digital

Requires $9,000 bulbs every time!

Toshiba Video Wall $40,000+GST installed Bulb maintenance - $4,000+GST

ICE Digital Daytimesystem installed $8,500+GST Bulb replacement $900+GST

Video Wall ICE Digital Daytime

May 3, 2023May 3, 2023 3636

Out of Home AdvertisingEntertainment - Retail Instore ICE’net -

Advertising Channel

Long VIEW

In PersonNew World Supermarket - Auckland

Digital Daytime Screen. 2m x 1.5m wide.Projection under strong lighting conditions with low cost projector

May 3, 2023May 3, 2023 3737


Digital Daytime Concave screenDigital Daytime Concave screenLarge Scale SizeLarge Scale Size

2m x 1.5m2m x 1.5m2.28m x 1.3m2.28m x 1.3m

2.54m x 1.92m2.54m x 1.92m2.65m x 1.5m2.65m x 1.5m2.86m 2.16m2.86m 2.16m3.96m x 298m3.96m x 298m5.10m x 2.87m5.10m x 2.87m5.31m x 2.99m5.31m x 2.99m5.50m x 3.10m5.50m x 3.10m

8.0m x 4.0m8.0m x 4.0m

May 3, 2023May 3, 2023 3838


Digital DaytimeDigital Daytime

Hard FlatHard FlatLarge Scale SizeLarge Scale Size2.29m x 2.2m2.29m x 2.2m

TensionTensionUnlimited SizeUnlimited Size

Holographic, Dual Image, Power RetroHolographic, Dual Image, Power RetroMotorised Roll, Motorised Roll,

enquire as variety of sizes possibleenquire as variety of sizes possible

May 3, 2023May 3, 2023 3939


ICE Digital Daytime“Digital Daytime and ICE AV Technology Ltd has been borne from a lifetime of passion, involving AV, display, entertainment and communication. Today we are at the forefront of doing magic with projection in high ambient environments…..Feel the passion, the light and the brightness on a screen near you.

www.daylightdigital.biz

Kevin AndreassendManaging Director

+64-9-414 2348

[email protected]

ice digital daytime screens short version 01

Business