Launching Ice Cream Parlors in Lahore Launching Ice Cream Parlors in Lahore

BACKGROUND One of the strongest trends today is Pakistan’s'

desire for comfort. Whether it's manifesting in the boom in home redecorating or the growing interest in home cooking, its clear consumers are looking for things that feel safe, familiar, and happy. Ice cream fits nicely with this desire for comfort. "Everybody loves ice cream," points out by a local, publisher of The National Survey, a retail ice cream trade publication. "People have good memories related to it, like walking to the local store as a kid on a hot summer day to get ice cream."

OBJECTIVES

The overall objectives of this project are to provide quality ice cream and an excellent seating space to our customers. Our objectives include the capturing of largest market share of the ice cream market in Lahore through customer loyalty.

Deliverables

Market Survey Administration Human Resource ManagementSupply chain Management Marketing Campaign Production

Benefits

Food industry has special Tax RebateThis is the 12 months running businessRaw material is easily available through out the

country and through out the yearAfter capturing the market, the rate of return can

be increasedThis business has greater rate of return as

compared with the other business.

RESOURCE SKILLS REQUIRED

Marketing PersonnelProduction PersonnelSales and Services PersonnelHR peopleFinance Department

Chamman Ice Cream Punjab Ice Cream Butt sweats Nirala Sweats Gourmet Other open ice cream shops

No seating space for the customers No specialization in the Particular ice cream

field They are not targeting the youth Less number of Branches Poor packing Very poor customer services No home delivery facilities Poor locations No family and children entertainment things Unhygienic ice cream

Vanilla All Nut Flavours Chocolate All Fruit flavours Neapolitan Cookies and bakery Chocolate Chip Candy Flavours Mint chocolate chip Coffee Extreme flavours

Muslim Town, Ferozpur Road Main Boulevard Gulbarg Moon Market Allama Iqbal Town Mall Road near Food Street Anarkali

Poor understanding of market dynamics Customer behaviours to buy foreign goods. Inadequate infrastructure. Shrinking market because of foreign

competitors. Future trends of the Market and customers Financial and political health of the country

Cost of organization Control composition and Distribution Hygiene and labeling requirements Amended govern health and the production

of milk and cheese Dairy Products (Hygiene) Awareness among the people High initial capital requirements

Pakistan Standards and Quality Control Authority Act

The Pure Food Ordinance, 1960 Pakistan Hotels and Restaurant Act, 1976 Specifications of Ministry of Food Attestation from the Bauru of Food and

Nutrition Consumer Rights Commission of Pakistan The Cantonment Pure Food Act, 1966

Building Renovation Rs. 6,000,000 Building Rent Rs. 4,800,000 Furniture and Fixture Rs. 6,500,000 Freezing equipments Rs. 4,000,000 Air Conditions Rs. 5,000,000 Salaries Rs. 6,720,000 Machinery Rs. 8,000,000 Catering Rs. 0500,000 *Electricity Charges Rs. 1,440,000 *Water Bills Rs. 0100,000 *Gas Consumption Rs. 0200,000 *Telephone bills Rs. 0240,000 Advertising Expenses Rs. 1,000,000 Building Supplies Rs. 0500,000   Total Fixed cost during first year = Rs. 50,000,000 Working Capital for First Year = Rs. 15,000,000 Total Capital required for 1st year = Rs 60,000,000

Rent Expenses Rs. 400,000 Salaries Rs. 560,000 Electricity Charges Rs. 120,000 Water Bills Rs. 08,333 Gas Consumption Rs. 16,667 Telephone bills Rs. 20,000 Supplies Rs. 41,667 Advertising Rs. 83,333 Running Finance Rs. 1,250,000   Total Per month Expenses Rs.

2,500,000

Initial Investment Rs. 60 Million Debt/Equity Ratio 2:3 Expected Pay Back Period is 5 years Return on Investment =25% Return on Equity =30% Working capital Requirements =Rs. 15 Million Expected Growth Rate = 9-10% p.a.