Ice Cream project presentation

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<ul><li> 1. Launching Ice Cream Parlors in Lahore</li></ul> <p> 2. BACKGROUNDOne of the strongest trends today is Pakistans desirefor comfort. Whether its manifesting in the boom inhome redecorating or the growing interest in homecooking, its clear consumers are looking for things thatfeel safe, familiar, and happy. Ice cream fits nicely withthis desire for comfort. "Everybody loves ice cream,"points out by a local, publisher of The National Survey,a retail ice cream trade publication. "People havegood memories related to it, like walking to the localstore as a kid on a hot summer day to get ice cream." 3. OBJECTIVES The overall objectives of this project are toprovide quality ice cream and an excellent seatingspace to our customers. Our objectives includethe capturing of largest market share of the icecream market in Lahore through customer loyalty. 4. DeliverablesMarket SurveyAdministrationHuman Resource ManagementSupply chain ManagementMarketing CampaignProduction 5. BenefitsFood industry has special Tax RebateThis is the 12 months running businessRaw material is easily available through out the country and through out the yearAfter capturing the market, the rate of return can beincreasedThis business has greater rate of return as compared with the other business. 6. RESOURCE SKILLS REQUIRED Marketing Personnel Production Personnel Sales and Services Personnel HR people Finance Department 7. Chamman Ice Cream Punjab Ice Cream Butt sweats Nirala Sweats Gourmet Other open ice cream shops 8. No seating space for the customers No specialization in the Particular ice cream field They are not targeting the youth Less number of Branches Poor packing Very poor customer services No home delivery facilities Poor locations No family and children entertainment things Unhygienic ice cream 9. Vanilla All Nut Flavours Chocolate All Fruit flavours Neapolitan Cookies and bakery Chocolate Chip Candy Flavours Mint chocolate chip Coffee Extreme flavours 10. Muslim Town, Ferozpur Road Main Boulevard Gulbarg Moon Market Allama Iqbal Town Mall Road near Food Street Anarkali 11. Poor understanding of market dynamics Customer behaviours to buy foreign goods. Inadequate infrastructure. Shrinking market because of foreign competitors. Future trends of the Market and customers Financial and political health of the country 12. Cost of organization Control composition and Distribution Hygiene and labeling requirements Amended govern health and the production of milkand cheese Dairy Products (Hygiene) Awareness among the people High initial capital requirements 13. Pakistan Standards and Quality Control AuthorityAct The Pure Food Ordinance, 1960 Pakistan Hotels and Restaurant Act, 1976 Specifications of Ministry of Food Attestation from the Bauru of Food and Nutrition Consumer Rights Commission of Pakistan The Cantonment Pure Food Act, 1966 14. Building Renovation Rs. 6,000,000 Building Rent Rs. 4,800,000 Furniture and Fixture Rs. 6,500,000 Freezing equipments Rs. 4,000,000 Air Conditions Rs. 5,000,000 SalariesRs. 6,720,000 Machinery Rs. 8,000,000 CateringRs. 0500,000 *Electricity ChargesRs. 1,440,000 *Water BillsRs. 0100,000 *Gas ConsumptionRs. 0200,000 *Telephone billsRs. 0240,000 Advertising ExpensesRs. 1,000,000 Building Supplies Rs. 0500,000 Total Fixed cost during first year= Rs. 50,000,000 Working Capital for First Year= Rs. 15,000,000 Total Capital required for 1 styear= Rs 60,000,000 15. Rent Expenses Rs. 400,000 Salaries Rs. 560,000 Electricity ChargesRs. 120,000 Water BillsRs. 08,333 Gas ConsumptionRs. 16,667 Telephone bills Rs. 20,000 Supplies Rs. 41,667 AdvertisingRs. 83,333 Running FinanceRs. 1,250,000 Total Per month Expenses Rs. 2,500,000 16. Initial Investment Rs. 60 Million Debt/Equity Ratio2:3 Expected Pay Back Period is5 years Return on Investment =25% Return on Equity =30% Working capital Requirements =Rs. 15 Million Expected Growth Rate = 9-10% p.a. </p>