ice cream parlor

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This is an business plan on an ice cream parlor, based on in the capital city of Bangladesh. The report contains organizational structure, marketing plan. financial analysis etc.

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A Business Plan on Ice Cream Parlor Cream DreamIn Bangladesh Context

Yeasir Hasan Malik

Table of Contents1. EXECUTIVE SUMMARY .......................................................................................................................... 5 2. INTRODUCTION OF THE REPORT .............................................................................................................. 8 2.1 Origin of the report ............................................................................................................................. 8 2.2 Objective of the plan........................................................................................................................... 8 2.3 Scope ................................................................................................................................................... 9 2.4 Methodology....................................................................................................................................... 9 2.5 Limitation ............................................................................................................................................ 9 COMPANY IN BRIEF ..................................................................................................................................... 11 3.1 Background ....................................................................................................................................... 11 3.2 Introduction to the service ............................................................................................................... 12 3.3 Vision................................................................................................................................................. 14 3.4 Mission Statement ............................................................................................................................ 14 3.5 Business objective ............................................................................................................................. 15 4. THE VENTURE .......................................................................................................................................... 16 4.1 Name and address of the project ..................................................................................................... 16 4.2 Location of business .......................................................................................................................... 16 4.3 Legal status ....................................................................................................................................... 17 4.4 The size of business........................................................................................................................... 17 4.5 Statement of financing need............................................................................................................. 18 4.6 Scope of Operations.......................................................................................................................... 18 5. AN INDUSTRY OVERVIEW........................................................................................................................ 19 5.1 Characteristics of ice-cream retail industry ...................................................................................... 19 5.2 Why some ice-cream business does well.......................................................................................... 19 5.3 Keys to success .................................................................................................................................. 20 2

5.4 SWOT Analysis of Business................................................................................................................ 21 5.5 Environment scanning ...................................................................................................................... 22 5.5.1 The Legal and Political Environment .......................................................................................... 22 5.5.2 Technological Environments ...................................................................................................... 23 5.5.3 The Social and Demographic Environment ................................................................................ 24 5.5.4 Economic Environments ............................................................................................................ 26 5.5.5 Natural Environments ................................................................................................................ 27 5.5.6 Threats of existing competitors ................................................................................................. 29 Other forces of competition ................................................................................................................... 32 Competitive strategy............................................................................................................................... 32 6. ORGANIZATION STRUCTURE ................................................................................................................... 33 6.1 The organization structure................................................................................................................ 33 7. OPERATIONAL PLAN ................................................................................................................................ 34 7.1 Distribution and Storage ................................................................................................................... 34 7.2 Resource requirement ...................................................................................................................... 34 7.3 Logistics ............................................................................................................................................. 36 7.4 Utilities .............................................................................................................................................. 37 7.5 Production......................................................................................................................................... 37 7.6 The menu .......................................................................................................................................... 37 7.7 Suppliers............................................................................................................................................ 38 7.8 Facilities............................................................................................................................................. 38 7.9 Hours of Operation ........................................................................................................................... 39 7.10 Employee Training .......................................................................................................................... 39 7.11 Bill-collection process ..................................................................................................................... 39 7.12 Controls ........................................................................................................................................... 39 3

8. MARKETING PLAN ................................................................................................................................... 40 8.1 MARKET ANALYSIS - Long term prospects and trends ...................................................................... 40 8.2 The Market ........................................................................................................................................ 40 8.3 Target marketing strategy................................................................................................................. 42 8.4 Demand analysis ............................................................................................................................... 42 8.5 The Marketing Mix ............................................................................................................................ 45 8.5.1 The product .................................................................................................................................... 45 8.5.2 Price ............................................................................................................................................... 50 8.5.3 Physical facility ............................................................................................................................... 52 8.5.4 Promotion ...................................................................................................................................... 52 9. FINANCIAL PLAN...................................................................................................................................... 56 9.1 Sales forecasting ............................................................................................................................... 56 9.2 Ongoing costs .................................................................................................................................... 57 9.3 Important Assumptions .................................................................................................................... 61 10. CONCLUSION ......................................................................................................................................... 61 11. Reference .............................................................................................................................................. 62

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1. EXECUTIVE SUMMARYThe main items for sale will be hand dipped ice cream and yogurt cups/cones, sund

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