ice cream marketing portfolio

8
4’ Plan-o-Gram v1 TOP SHELF #5 (from left to right) 2 6456 COLOR SHAMPOO 1000 ML 3 6454 COLOR SHAMPOO 300 ML 2 6455 COLOR MASK 1000 ML 3 6453 COLOR MASK 500 ML 2 6365 COLOR CONDITIONER 1000 ML 3 6363 COLOR CONDITIONER 300 ML SHELF #4 (from left to right) 3 6899 AGE THERAPY KIT 2 6895 AGE THERAPY SHAMPOO 1000 ML 3 6894 AGE THERAPY SHAMPOO 300 ML 2 6897 AGE THERAPY CONDITIONER 1000 ML 3 6896 AGE THERAPY CONDITIONER 300 ML 3 6898 AGE THERAPY SERUM 100 ML SHELF #3 (from left to right) 2 6685 PRO-AGE SHAMPOO 1000 ML 3 6684 PRO-AGE SHAMPOO 300 ML 2 6687 PRO-AGEMASK 1000 ML 3 6686 PRO-AGE MASK 300 ML 3 6688 PRO-AGE CONDITIONER 200 ML 3 6689 ARGAN TREATMENT 100 ML SHELF #2 (from left to right) 2 6625 CURLY SHAMPOO 1000 ML 3 6624 CURLY SHAMPOO 300 ML 2 6628 CURLY MASK 1000 ML 3 6627 CURLY MASK 500 ML 3 6642 GO UP ON HAIR 400 ML 3 6752 GO UP TOP JAM 200 ML BOTTOM SHELF #1 (from left to right) 2 6786 FREQUENT SHAMPOO 1000 ML 3 6785 FREQUENT SHAMPOO 300 ML 2 6350 FREQUENT CONDITIONER 1000 ML 3 6787 FREQUENT DETANGLER 200 ML 2 6298 CLEANY SHAMPOO 1000 ML 3 6282 CLEANY SHAMPOO 300 ML Start with the bottom shelf first and work your way up so you can adjust your shelves to leave enough space between the product and shelf above. 2 6797 GREEN SENSITIVE SHAMPOO 1000 ML 3 6796 GREEN SENSITIVE SHAMPOO 300 ML 3 6798 GREEN SENSITIVE LOTION 125 ML 2 6792 GREEN MOISTURIZING SHAMPOO 1000 ML 3 6791 GREEN MOISTURIZING SHAMPOO 300 ML 2 6794 GREEN MOISTURIZING MASK 1000 ML 3 6770 SHECARE KIT 2 6538 SHECARE BASIC SHAMPOO 1000 ML 3 6376 SHECARE BASIC SHAMPOO 300 ML 2 6539 SHECARE MASK 1000 ML 3 6378 SHECARE MASK 300 ML 3 6539 SHECARE BALANCE CONDITIONER 300 ML 3 6745 PRO-AGE ARGAN OIL 120 ML 3 6853 PRO-AGE SOFT/SHINE SPRAY 200 ML 3 6856 PRO-AGE HAND CREAM 100 ML 2 6729 PRO-AGE KIT NUTRI LUX TRIO 3 6728 PRO-AGE KIT LIGHT LUX TRIO 2 6840 KERATIN KIT TRIO 2 6782 KERATIN SHAMPOO 1000 ML 3 6656 GO UP TOTAL VOLUME 500 ML 3 6643 GO UP LOGIC VOLUME 320 ML 3 6641 GO UP OVER THE SKY 200 ML 3 6654 GO CRAZY EXTRA SHAPE 400 ML 3 6655 GO CRAZY LOGIC STYLE 400 ML 3 6648 GO CRAZY MAXX GEL 250 ML 3 6829 RELAX SCALP FLUID 150 ML 24 6337 ENERGY LOTION 10 ML 3 6562 ENERGY LOTION 125 ML 2 6297 ENERGY SHAMPOO 1000 ML 3 6281 ENERGY SHAMPOO 300 ML 3 6635 GO ROUND DUO STYLE 250 ML 3 6793 GREEN MOISTURIZING MASK 300 ML 2 6848 GREEN POST TRTMT SHAMPOO 1000 ML 3 6847 GREEN POST TRTMT SHAMPOO 300 ML 2 6850 GREEN POST TRTMT MASK 1000 ML 3 6849 GREEN POST TRTMT MASK 300 ML 3 6380 SHECARE RECONSTRUCT SPRAY 150 ML 24 6809 SHECARE RECONSTRUCT LOTION 10 ML 2 6721 NO YELLOW SHAMPOO 1000 ML 3 6719 NO YELLOW SHAMPOO 300 ML 3 6781 KERATIN SHAMPOO 300 ML 2 6784 KERATIN MASK 1000 ML 3 6783 KERATIN MASK 500 ML 3 6837 KERATIN MILK SPRAY 150 ML 3 6861 KERATIN TEXTURIZER 150 ML 3 6887 KERATIN MULTI ACTION 200 ML 3 6788 KERATIN VELVET CREAM 100 ML 3 6649 GO CRAZY MUBBER GEL 250 ML 3 6651 GO CRAZY MAD POWER 250 ML 3 6855 GO CRAZY MATT PASTE 150 ML 3 6652 GO CRAZY FLOSSY PASTE 100 ML 3 6763 GO CRAZY PEARL DEFINER 150 ML 3 6637 GO ROUND ROLL UP 200 ML 3 6636 GO ROUND FRIZZ FREE 250 ML 3 6634 GO SLEEK SAFE STRAIGHT 150 ML 3 6632 GO SLEEK LISS PERFECT 200 ML 3 6646 GO LIGHT CRYSTAL BEAUTY 100 ML 6 6645 GO LIGHT BRIGHT LUX 120 ML 3 6644 GO LIGHT STAR WAX 100 ML 14” 15” 14” 14” For Colored & Highlighted Hair COLOR DESIGNED TO NOURISH COSMETICALLY COLORED OR HIGHLIGHTED HAIR FOR LONGER LASTING BRILLIANT & INTENSE COLORS. MADE IN ITALY The Supreme Argan Treatment TO RESTORE BRILLIANCE & PROTECT STRESSED, DULL HAIR BY PROVIDING UV PROTECTION, NOURISHMENT & HYDRATING YOUR HAIR. Watch the Argan Video! IceCreamBeauty.com MADE IN ITALY Ultra Delicate Professional Hair Care Watch the Green Video! IceCreamBeauty.com MADE IN ITALY FORMULATED WITH ORGANIC & ECO-CERTIFIED PRODUCTS THAT MINIMIZE THE RISK OF ALLERGIES, INTOLLERANCE & IRRITATION. Restructuring Hair Treatments FOR HAIR SUBJECTED TO FREQUENT CHEMICAL TREATMENTS, ENVIRONMENTAL FACTORS & EVERY DAY BLOW DRYING OR BRUSHING. Watch the Keratin Video! IceCreamBeauty.com MADE IN ITALY The Professional Hair Repair System Watch the SheCare Video! IceCreamBeauty.com MADE IN ITALY IDENTIFIES THE MOST DAMAGED AREA OF HAIR STRUCTURE & THEN PERFORMS TOTAL, DEEP & INNER RECONSTRUCTION. Ageless Beauty REGENERATES MATURE, POROUS & TREATED HAIR FOR A YOUNGER LOOKING SOFT & SHINY RESULT WHILE PROTECTING HAIR FROM THE ENVIRONMENT. MADE IN ITALY Made in Italy New Active Styling Direction GO crazy PROFESSIONAL STYLING PRODUCTS TO ACHIEVE ANY LOOK YOU DESIRE WITH STRONG HOLD & LASTING CONTROL. MADE IN ITALY Big Body Hair & Extra Volume GO up MADE IN ITALY For Curly, Wavy or Permed Hair CURLY MADE IN ITALY Anti-hair Loss for Fine or Weak Hair ENERGY MADE IN ITALY

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Page 1: Ice Cream Marketing Portfolio

4’ Plan-o-Gram v1TOP SHELF #5 (from left to right)2 6456 COLOR SHAMPOO 1000 ML3 6454 COLOR SHAMPOO 300 ML2 6455 COLOR MASK 1000 ML3 6453 COLOR MASK 500 ML2 6365 COLOR CONDITIONER 1000 ML3 6363 COLOR CONDITIONER 300 ML

SHELF #4 (from left to right)3 6899 AGE THERAPY KIT2 6895 AGE THERAPY SHAMPOO 1000 ML3 6894 AGE THERAPY SHAMPOO 300 ML2 6897 AGE THERAPY CONDITIONER 1000 ML3 6896 AGE THERAPY CONDITIONER 300 ML3 6898 AGE THERAPY SERUM 100 ML

SHELF #3 (from left to right)2 6685 PRO-AGE SHAMPOO 1000 ML3 6684 PRO-AGE SHAMPOO 300 ML2 6687 PRO-AGEMASK 1000 ML3 6686 PRO-AGE MASK 300 ML3 6688 PRO-AGE CONDITIONER 200 ML3 6689 ARGAN TREATMENT 100 ML

SHELF #2 (from left to right)2 6625 CURLY SHAMPOO 1000 ML3 6624 CURLY SHAMPOO 300 ML2 6628 CURLY MASK 1000 ML3 6627 CURLY MASK 500 ML3 6642 GO UP ON HAIR 400 ML3 6752 GO UP TOP JAM 200 ML

BOTTOM SHELF #1 (from left to right)2 6786 FREQUENT SHAMPOO 1000 ML3 6785 FREQUENT SHAMPOO 300 ML2 6350 FREQUENT CONDITIONER 1000 ML3 6787 FREQUENT DETANGLER 200 ML2 6298 CLEANY SHAMPOO 1000 ML3 6282 CLEANY SHAMPOO 300 ML

Start with the bottom shelf first and work your way up so you can adjust your shelves to leave enough space between the product and shelf above.

2 6797 GREEN SENSITIVE SHAMPOO 1000 ML3 6796 GREEN SENSITIVE SHAMPOO 300 ML3 6798 GREEN SENSITIVE LOTION 125 ML2 6792 GREEN MOISTURIZING SHAMPOO 1000 ML3 6791 GREEN MOISTURIZING SHAMPOO 300 ML2 6794 GREEN MOISTURIZING MASK 1000 ML

3 6770 SHECARE KIT 2 6538 SHECARE BASIC SHAMPOO 1000 ML3 6376 SHECARE BASIC SHAMPOO 300 ML2 6539 SHECARE MASK 1000 ML3 6378 SHECARE MASK 300 ML3 6539 SHECARE BALANCE CONDITIONER 300 ML

3 6745 PRO-AGE ARGAN OIL 120 ML 3 6853 PRO-AGE SOFT/SHINE SPRAY 200 ML3 6856 PRO-AGE HAND CREAM 100 ML2 6729 PRO-AGE KIT NUTRI LUX TRIO3 6728 PRO-AGE KIT LIGHT LUX TRIO2 6840 KERATIN KIT TRIO 2 6782 KERATIN SHAMPOO 1000 ML

3 6656 GO UP TOTAL VOLUME 500 ML3 6643 GO UP LOGIC VOLUME 320 ML3 6641 GO UP OVER THE SKY 200 ML3 6654 GO CRAZY EXTRA SHAPE 400 ML3 6655 GO CRAZY LOGIC STYLE 400 ML3 6648 GO CRAZY MAXX GEL 250 ML

3 6829 RELAX SCALP FLUID 150 ML24 6337 ENERGY LOTION 10 ML3 6562 ENERGY LOTION 125 ML2 6297 ENERGY SHAMPOO 1000 ML3 6281 ENERGY SHAMPOO 300 ML3 6635 GO ROUND DUO STYLE 250 ML

3 6793 GREEN MOISTURIZING MASK 300 ML2 6848 GREEN POST TRTMT SHAMPOO 1000 ML3 6847 GREEN POST TRTMT SHAMPOO 300 ML2 6850 GREEN POST TRTMT MASK 1000 ML3 6849 GREEN POST TRTMT MASK 300 ML

3 6380 SHECARE RECONSTRUCT SPRAY 150 ML24 6809 SHECARE RECONSTRUCT LOTION 10 ML2 6721 NO YELLOW SHAMPOO 1000 ML3 6719 NO YELLOW SHAMPOO 300 ML

3 6781 KERATIN SHAMPOO 300 ML2 6784 KERATIN MASK 1000 ML3 6783 KERATIN MASK 500 ML3 6837 KERATIN MILK SPRAY 150 ML3 6861 KERATIN TEXTURIZER 150 ML3 6887 KERATIN MULTI ACTION 200 ML3 6788 KERATIN VELVET CREAM 100 ML

3 6649 GO CRAZY MUBBER GEL 250 ML 3 6651 GO CRAZY MAD POWER 250 ML3 6855 GO CRAZY MATT PASTE 150 ML3 6652 GO CRAZY FLOSSY PASTE 100 ML3 6763 GO CRAZY PEARL DEFINER 150 ML

3 6637 GO ROUND ROLL UP 200 ML3 6636 GO ROUND FRIZZ FREE 250 ML3 6634 GO SLEEK SAFE STRAIGHT 150 ML3 6632 GO SLEEK LISS PERFECT 200 ML3 6646 GO LIGHT CRYSTAL BEAUTY 100 ML6 6645 GO LIGHT BRIGHT LUX 120 ML3 6644 GO LIGHT STAR WAX 100 ML

14”

15”

14”

14”

For Colored & Highlighted HairCOLOR

DESIGNED TO NOURISH COSMETICALLY COLORED OR HIGHLIGHTED HAIRFOR LONGER LASTING BRILLIANT

& INTENSE COLORS.

MA

DE

IN IT

ALY

The Supreme Argan Treatment

TO RESTORE BRILLIANCE & PROTECT STRESSED, DULL HAIR BY PROVIDING UV PROTECTION,

NOURISHMENT & HYDRATING YOUR HAIR. Watch the Argan Video!

IceCreamBeauty.com

MA

DE

IN IT

ALY

Ultra Delicate Professional Hair Care Watch the Green Video!IceCreamBeauty.com

MA

DE

IN IT

ALY

FORMULATED WITH ORGANIC & ECO-CERTIFIED PRODUCTS THAT MINIMIZE THE RISK OF

ALLERGIES, INTOLLERANCE & IRRITATION.

Restructuring Hair Treatments

FOR HAIR SUBJECTED TO FREQUENT CHEMICAL TREATMENTS, ENVIRONMENTAL FACTORS &

EVERY DAY BLOW DRYING OR BRUSHING. Watch the Keratin Video!IceCreamBeauty.com

MA

DE

IN IT

ALY

The Professional Hair Repair System Watch the SheCare Video!IceCreamBeauty.com

MA

DE

IN IT

ALY

IDENTIFIES THE MOST DAMAGED AREA OF HAIR STRUCTURE & THEN PERFORMS TOTAL,

DEEP & INNER RECONSTRUCTION.Ageless Beauty

REGENERATES MATURE, POROUS & TREATED HAIR FOR A YOUNGER LOOKING SOFT & SHINY RESULT WHILE PROTECTING

HAIR FROM THE ENVIRONMENT.

MA

DE

IN IT

ALY

Made in Italy

New Active Styling DirectionGO crazy

PROFESSIONAL STYLING PRODUCTSTO ACHIEVE ANY LOOK YOU

DESIRE WITH STRONG HOLD &LASTING CONTROL.

MA

DE

IN IT

ALYBig Body Hair & Extra Volume

GO up

MA

DE

IN IT

ALYFor Curly, Wavy or Permed Hair

CURLY

MA

DE

IN IT

ALY

Anti-hair Loss for Fine or Weak HairENERGY

MA

DE

IN IT

ALY

Page 2: Ice Cream Marketing Portfolio

4’ Plan-o-Gram v2TOP SHELF #5 (from left to right)2 6456 COLOR SHAMPOO 1000 ML3 6454 COLOR SHAMPOO 300 ML2 6455 COLOR MASK 1000 ML3 6453 COLOR MASK 500 ML2 6365 COLOR CONDITIONER 1000 ML3 6363 COLOR CONDITIONER 300 ML

SHELF #4 (from left to right)3 6899 AGE THERAPY KIT2 6895 AGE THERAPY SHAMPOO 1000 ML3 6894 AGE THERAPY SHAMPOO 300 ML2 6897 AGE THERAPY CONDITIONER 1000 ML3 6896 AGE THERAPY CONDITIONER 300 ML3 6898 AGE THERAPY SERUM 100 ML

SHELF #3 (from left to right)2 6685 PRO-AGE SHAMPOO 1000 ML3 6684 PRO-AGE SHAMPOO 300 ML2 6687 PRO-AGEMASK 1000 ML3 6686 PRO-AGE MASK 300 ML3 6688 PRO-AGE CONDITIONER 200 ML3 6689 ARGAN TREATMENT 100 ML

SHELF #2 (from left to right)2 6299 DRY T SHAMPOO 1000 ML3 6286 DRY T SHAMPOO 300 ML2 6301 DRY T MASK 1000 ML3 6292 DRY T MASK 500 ML2 6536 DRY T CONDITIONER 1000 ML3 6452 DRY T CONDITIONER 300 ML

BOTTOM SHELF #1 (from left to right)2 6385 SMOOTH SHAMPOO 1000 ML3 6535 SMOOTH SHAMPOO 300 ML2 6537 SMOOTH MASK 1000 ML3 6386 SMOOTH MASK 500 ML24 6337 ENERGY LOTION 10 ML3 6562 ENERGY LOTION 125 ML

Start with the bottom shelf first and work your way up so you can adjust your shelves to leave enough space between the product and shelf above.

2 6797 GREEN SENSITIVE SHAMPOO 1000 ML3 6796 GREEN SENSITIVE SHAMPOO 300 ML3 6798 GREEN SENSITIVE LOTION 125 ML2 6792 GREEN MOISTURIZING SHAMPOO 1000 ML3 6791 GREEN MOISTURIZING SHAMPOO 300 ML2 6794 GREEN MOISTURIZING MASK 1000 ML

3 6770 SHECARE KIT 2 6538 SHECARE BASIC SHAMPOO 1000 ML3 6376 SHECARE BASIC SHAMPOO 300 ML2 6539 SHECARE MASK 1000 ML3 6378 SHECARE MASK 300 ML3 6539 SHECARE BALANCE CONDITIONER 300 ML

3 6745 PRO-AGE ARGAN OIL 120 ML 3 6853 PRO-AGE SOFT/SHINE SPRAY 200 ML3 6856 PRO-AGE HAND CREAM 100 ML2 6729 PRO-AGE KIT NUTRI LUX TRIO3 6728 PRO-AGE KIT LIGHT LUX TRIO2 6840 KERATIN KIT TRIO 2 6782 KERATIN SHAMPOO 1000 ML

3 6561 DRY T LEAVE IN CONDITIONER 300 ML3 6302 DRY T FLUID STAR 60 ML24 6340 DRY T LOTION 7 ML2 6298 CLEANY SHAMPOO 1000 ML3 6282 CLEANY SHAMPOO 300 ML3 6829 RELAX SCALP FLUID 150 ML

2 6297 ENERGY SHAMPOO 1000 ML3 6281 ENERGY SHAMPOO 300 ML2 6786 FREQUENT SHAMPOO 1000 ML3 6785 FREQUENT SHAMPOO 300 ML2 6350 FREQUENT CONDITIONER 1000 ML3 6787 FREQUENT DETANGLER 200 ML

3 6793 GREEN MOISTURIZING MASK 300 ML2 6848 GREEN POST TRTMT SHAMPOO 1000 ML3 6847 GREEN POST TRTMT SHAMPOO 300 ML2 6850 GREEN POST TRTMT MASK 1000 ML3 6849 GREEN POST TRTMT MASK 300 ML

3 6380 SHECARE RECONSTRUCT SPRAY 150 ML24 6809 SHECARE RECONSTRUCT LOTION 10 ML2 6721 NO YELLOW SHAMPOO 1000 ML3 6719 NO YELLOW SHAMPOO 300 ML

3 6781 KERATIN SHAMPOO 300 ML2 6784 KERATIN MASK 1000 ML3 6783 KERATIN MASK 500 ML3 6837 KERATIN MILK SPRAY 150 ML3 6861 KERATIN TEXTURIZER 150 ML3 6887 KERATIN MULTI ACTION 200 ML3 6788 KERATIN VELVET CREAM 100 ML

2 6625 CURLY SHAMPOO 1000 ML3 6624 CURLY SHAMPOO 300 ML2 6628 CURLY MASK 1000 ML3 6627 CURLY MASK 500 ML

2 6618 VOLUME SHAMPOO 1000 ML3 6619 VOLUME SHAMPOO 300 ML2 6622 VOLUME CONDITIONER 1000 ML3 6621 VOLUME CONDITIONER 300 ML

14”

14”

14”

14”

For Colored & Highlighted HairCOLOR

DESIGNED TO NOURISH COSMETICALLY COLORED OR HIGHLIGHTED HAIRFOR LONGER LASTING BRILLIANT

& INTENSE COLORS.

MA

DE

IN IT

ALY

Made in Italy

The Supreme Argan Treatment

TO RESTORE BRILLIANCE & PROTECT STRESSED, DULL HAIR BY PROVIDING UV PROTECTION,

NOURISHMENT & HYDRATING YOUR HAIR. Watch the Argan Video!

IceCreamBeauty.com

MA

DE

IN IT

ALY

Ultra Delicate Professional Hair Care Watch the Green Video!IceCreamBeauty.com

MA

DE

IN IT

ALY

FORMULATED WITH ORGANIC & ECO-CERTIFIED PRODUCTS THAT MINIMIZE THE RISK OF

ALLERGIES, INTOLLERANCE & IRRITATION.

Restructuring Hair Treatments

FOR HAIR SUBJECTED TO FREQUENT CHEMICAL TREATMENTS, ENVIRONMENTAL FACTORS &

EVERY DAY BLOW DRYING OR BRUSHING. Watch the Keratin Video!IceCreamBeauty.com

MA

DE

IN IT

ALY

The Professional Hair Repair System Watch the SheCare Video!IceCreamBeauty.com

MA

DE

IN IT

ALY

IDENTIFIES THE MOST DAMAGED AREA OF HAIR STRUCTURE & THEN PERFORMS TOTAL,

DEEP & INNER RECONSTRUCTION.Ageless Beauty

REGENERATES MATURE, POROUS & TREATED HAIR FOR A YOUNGER LOOKING SOFT & SHINY RESULT WHILE PROTECTING

HAIR FROM THE ENVIRONMENT.

MA

DE

IN IT

ALY

For Curly, Wavy or Permed HairCURLY

MA

DE

IN IT

ALYFor Dry, Frizzy & Treated Hair Watch the Dry-T Video!

IceCreamBeauty.com

D RY- T

MA

DE

IN IT

ALY

PROFESSIONAL PRODUCTS DESIGNED TO NOURISH & MOISTURIZE DRY, FRIZZY

& CHEMICALLY STRESSED HAIR.

Anti-hair Loss for Fine or Weak HairENERGY

MA

DE

IN IT

ALYTame Curly & Unruly Hair

SMOOTH

MA

DE

IN IT

ALY

Page 3: Ice Cream Marketing Portfolio

Ice Cream 5’ Store Plan-o-GramTOP SHELF #5 (from left to right)3 6385 SMOOTH SHAMPOO 1000 ML3 6535 SMOOTH SHAMPOO 300 ML3 6537 SMOOTH MASK 1000 ML3 6386 SMOOTH MASK 500 ML3 6618 VOLUME SHAMPOO 1000 ML3 6619 VOLUME SHAMPOO 300 ML3 6622 VOLUME CONDITIONER 1000 ML

SHELF #4 (from left to right)3 6685 ARGAN SHAMPOO 1000 ML3 6684 ARGAN SHAMPOO 300 ML3 6687 ARGAN MASK 1000 ML3 6686 ARGAN MASK 300 ML3 6686 ARGAN CONDITIONER 200 ML3 6686 ARGAN TREATMENT 100 ML

SHELF #3 (from left to right)3 6456 COLOR SHAMPOO 1000 ML3 6454 COLOR SHAMPOO 300 ML3 6455 COLOR MASK 1000 ML3 6453 COLOR MASK 500 ML3 6365 COLOR CONDITIONER 1000 ML3 6363 COLOR CONDITIONER 300 ML

SHELF #2 (from left to right)3 6635 GO ROUND DUO STYLE 250 ML3 6637 GO ROUND ROLL UP 200 ML3 6636 GO ROUND FRIZZ FREE 250 ML3 6634 GO SLEEK SAFE STRAIGHT 150 ML3 6632 GO SLEEK LISS PERFECT 200 ML3 6642 GO UP ON HAIR 400 ML

BOTTOM SHELF #1 (from left to right)3 6299 DRY T SHAMPOO 1000 ML3 6286 DRY T SHAMPOO 300 ML3 6301 DRY T MASK 1000 ML3 6292 DRY T MASK 500 ML3 6536 DRY T CONDITIONER 1000 ML3 6452 DRY T CONDITIONER 300 ML24 6540 DRY T LOTION 7 ML

Start with the bottom shelf first and work your way up so you can adjust your shelves to leave enough space between the product and shelf above.

3 6621 VOLUME CONDITIONER 300 ML3 6799 GREEN KIT SENSITIVE DUO3 6797 GREEN SENSITIVE SHAMPOO 1000 ML3 6796 GREEN SENSITIVE SHAMPOO 300 ML3 6798 GREEN SENSITIVE LOTION 125 ML3 6795 GREEN KIT MOISTURIZING DUO3 6791 GREEN MOISTURIZING SHAMPOO 300 ML

3 6853 ARGAN SOFT/SHINE SPRAY 200 ML3 6745 ARGAN OIL 120 ML 3 6856 ARGAN HAND CREAM 100 ML3 6729 ARGAN KIT NUTRI LUX TRIO3 6728 ARGAN KIT LIGHT LUX TRIO3 6538 SHECARE BASIC SHAMPOO 1000 ML

3 6625 CURLY SHAMPOO 1000 ML3 6624 CURLY SHAMPOO 300 ML3 6628 CURLY MASK 1000 ML3 6627 CURLY MASK 500 ML3 6782 KERATIN SHAMPOO 1000 ML3 6781 KERATIN SHAMPOO 300 ML

3 6752 GO UP TOP JAM 200 ML4 6656 GO UP TOTAL VOLUME 500 ML3 6642 GO UP OVER THE SKY 200 ML4 6654 GO CRAZY EXTRA SHAPE 400 ML3 6648 GO CRAZY MAXX GEL 250 ML3 6651 GO CRAZY MAD POWER 250 ML

3 6302 DRY T FLUID STAR 60 ML3 6786 FREQUENT SHAMPOO 1000 ML3 6785 FREQUENT SHAMPOO 300 ML3 6350 FREQUENT CONDITIONER 1000 ML3 6350 FREQUENT DETANGLER 200 ML3 6297 ENERGY SHAMPOO 1000 ML3 6281 ENERGY SHAMPOO 300 ML

3 6793 GREEN MOISTURIZING MASK 300 ML3 6848 GREEN POST TRTMT SHAMPOO 1000 ML3 6847 GREEN POST TRTMT SHAMPOO 300 ML3 6850 GREEN POST TRTMT MASK 1000 ML3 6849 GREEN POST TRTMT MASK 300 ML3 6851 GREEN KIT POST TRTMT DUO

3 6376 SHECARE BASIC SHAMPOO 300 ML3 6539 SHECARE MASK 1000 ML3 6378 SHECARE MASK 300 ML3 6539 SHECARE BALANCE CONDITIONER 300 ML4 6380 SHECARE RECONSTRUCT SPRAY 150 ML24 6380 SHECARE RECONSTRUCT LOTION 10 ML

3 6784 KERATIN MASK 1000 ML3 6783 KERATIN MASK 500 ML3 6784 KERATIN MILK SPRAY 150 ML3 6861 KERATIN TEXTURIZER 150 ML3 6887 KERATIN MULTI ACTION 200 ML3 6788 KERATIN VELVET CREAM 100 ML3 6840 KERATIN KIT TRIO

4 6655 GO CRAZY MATT PASTE 150 ML4 6652 GO CRAZY FLOSSY PASTE 100 ML3 6763 GO CRAZY PEARL DEFINER 150 ML3 6655 GO CRAZY MUBBER GEL 250 ML3 6646 GO LIGHT CRYSTAL BEAUTY 100 ML6 6645 GO LIGHT BRIGHT LUX 120 ML3 6644 GO LIGHT STAR WAX 100 ML

24 6337 ENERGY LOTION 10 ML3 6562 ENERGY LOTION 125 ML3 6631 BALANCE SHAMPOO 1000 ML3 6630 BALANCE SHAMPOO 300 ML3 6719 NO YELLOW SHAMPOO 300 ML3 6298 CLEANY SHAMPOO 1000 ML3 6282 CLEANY SHAMPOO 300 ML24 6338 CLEANY LOTION 10 ML

15”

13”

14”

14”

Page 4: Ice Cream Marketing Portfolio

Ice Cream 6’ Store Plan-o-Gram

TOP SHELF #5 (from left to right)2 6535 SMOOTH SHAMPOO 1000 ML3 6385 SMOOTH SHAMPOO 300 ML2 6537 SMOOTH MASK 1000 ML3 6386 SMOOTH MASK 500 ML2 6797 GREEN SENSITIVE SHAMPOO 1000 ML

SHELF #4 (from left to right)2 6685 PRO-AGE SHAMPOO 1000 ML3 6684 PRO-AGE SHAMPOO 300 ML2 6687 PRO-AGEMASK 1000 ML3 6686 PRO-AGE MASK 300 ML3 6688 PRO-AGE CONDITIONER 200 ML

SHELF #3 (from left to right)2 6625 CURLY SHAMPOO 1000 ML3 6624 CURLY SHAMPOO 300 ML2 6628 CURLY MASK 1000 ML3 6627 CURLY MASK 500 ML2 6782 KERATIN SHAMPOO 1000 ML

SHELF #2 (from left to right)3 6642 GO UP ON HAIR 400 ML3 6752 GO UP TOP JAM 200 ML3 6656 GO UP TOTAL VOLUME 500 ML3 6643 GO UP LOGIC VOLUME 320 ML3 6641 GO UP OVER THE SKY 200 ML3 6654 GO CRAZY EXTRA SHAPE 400 ML

BOTTOM SHELF #1 (from left to right)2 6456 COLOR SHAMPOO 1000 ML3 6454 COLOR SHAMPOO 300 ML2 6455 COLOR MASK 1000 ML3 6453 COLOR MASK 500 ML2 6365 COLOR CONDITIONER 1000 ML3 6363 COLOR CONDITIONER 300 ML

Start with the bottom shelf first and work your way up so you can adjust your shelves to leave enough space between the product and shelf above.

3 6796 GREEN SENSITIVE SHAMPOO 300 ML3 6798 GREEN SENSITIVE LOTION 125 ML3 6799 GREEN KIT SENSITIVE DUO2 6792 GREEN MOISTURIZING SHAMPOO 1000 ML3 6791 GREEN MOISTURIZING SHAMPOO 300 ML

3 6689 ARGAN TREATMENT 100 ML3 6745 PRO-AGE ARGAN OIL 120 ML 3 6853 PRO-AGE SOFT/SHINE SPRAY 200 ML3 6856 PRO-AGE HAND CREAM 100 ML3 6729 PRO-AGE KIT NUTRI LUX TRIO3 6728 PRO-AGE KIT LIGHT LUX TRIO

3 6781 KERATIN SHAMPOO 300 ML2 6784 KERATIN MASK 1000 ML3 6783 KERATIN MASK 500 ML3 6837 KERATIN MILK SPRAY 150 ML3 6861 KERATIN TEXTURIZER 150 ML3 6887 KERATIN MULTI ACTION 200 ML

3 6655 GO CRAZY LOGIC STYLE 400 ML3 6648 GO CRAZY MAXX GEL 250 ML3 6649 GO CRAZY MUBBER GEL 250 ML 3 6651 GO CRAZY MAD POWER 250 ML3 6855 GO CRAZY MATT PASTE 150 ML3 6652 GO CRAZY FLOSSY PASTE 100 ML

2 6299 DRY T SHAMPOO 1000 ML3 6286 DRY T SHAMPOO 300 ML2 6301 DRY T MASK 1000 ML3 6292 DRY T MASK 500 ML2 6536 DRY T CONDITIONER 1000 ML3 6452 DRY T CONDITIONER 300 ML

2 6794 GREEN MOISTURIZING MASK 1000 ML3 6793 GREEN MOISTURIZING MASK 300 ML3 6795 GREEN KIT MOISTURIZING DUO2 6848 GREEN POST TRTMT SHAMPOO 1000 ML3 6847 GREEN POST TRTMT SHAMPOO 300 ML

3 6770 SHECARE KIT 2 6538 SHECARE BASIC SHAMPOO 1000 ML3 6376 SHECARE BASIC SHAMPOO 300 ML2 6539 SHECARE MASK 1000 ML3 6378 SHECARE MASK 300 ML

3 6788 KERATIN VELVET CREAM 100 ML2 6840 KERATIN KIT TRIO 3 6899 AGE THERAPY KIT2 6895 AGE THERAPY SHAMPOO 1000 ML3 6894 AGE THERAPY SHAMPOO 300 ML

3 6763 GO CRAZY PEARL DEFINER 150 ML3 6635 GO ROUND DUO STYLE 250 ML3 6637 GO ROUND ROLL UP 200 ML3 6636 GO ROUND FRIZZ FREE 250 ML3 6634 GO SLEEK SAFE STRAIGHT 150 ML3 6632 GO SLEEK LISS PERFECT 200 ML

3 6561 DRY T LEAVE IN CONDITIONER 300 ML3 6302 DRY T FLUID STAR 60 ML24 6340 DRY T LOTION 7 ML2 6786 FREQUENT SHAMPOO 1000 ML3 6785 FREQUENT SHAMPOO 300 ML2 6350 FREQUENT CONDITIONER 1000 ML

14”

15”

14”

14”

2 6850 GREEN POST TRTMT MASK 1000 ML3 6849 GREEN POST TRTMT MASK 300 ML3 6851 GREEN KIT POST TRTMT DUO

3 6377 SHECARE BALANCE CONDITIONER 300 ML3 6380 SHECARE RECONSTRUCT SPRAY 150 ML24 6809 SHECARE RECONSTRUCT LOTION 10 ML2 6298 CLEANY SHAMPOO 1000 ML3 6282 CLEANY SHAMPOO 300 ML

2 6897 AGE THERAPY CONDITIONER 1000 ML3 6896 AGE THERAPY CONDITIONER 300 ML3 6898 AGE THERAPY SERUM 100 ML2 6631 BALANCE SHAMPOO 1000 ML2 6630 BALANCE SHAMPOO 300 ML

3 6646 GO LIGHT CRYSTAL BEAUTY 100 ML6 6645 GO LIGHT BRIGHT LUX 120 ML3 6644 GO LIGHT STAR WAX 100 ML2 6721 NO YELLOW SHAMPOO 1000 ML3 6719 NO YELLOW SHAMPOO 300 ML3 6829 RELAX SCALP FLUID 150 ML

3 6787 FREQUENT DETANGLER 200 ML2 6535 SMOOTH SHAMPOO 1000 ML3 6385 SMOOTH SHAMPOO 300 ML2 6537 SMOOTH MASK 1000 ML3 6386 SMOOTH MASK 500 ML

Page 5: Ice Cream Marketing Portfolio

Restructuring Hair Treatments

MA

DE

IN IT

ALY

KERATIN RESTRUCTURING TREATMENTS FOR HAIR SUBJECTED TO FREQUENT CHEMICAL TREATMENTS, ENVIRONMENTAL FACTORS AND EVERY DAY BLOW DRYING OR BRUSHING.Extract of Bamboo:

restructures hair squama and reinvigorates the bulb.

Ceramides: provides external protection of hair shaft and deep nourishing action.

Keratin: restores body and strength to the hair structure.

Milk Proteins: regenerates and nourishes, leaving hair strong and full of body.

Watch the Keratin Video!IceCreamBeauty.com

Page 6: Ice Cream Marketing Portfolio

The Supreme Argan Treatment

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ARGAN AGE TREATMENTS TO RESTORE BRILLIANCE AND PROTECT STRESSED, DULL AND LIFELESS HAIR BY PROVIDING UV PROTECTION, NOURISHMENT AND HYDRATING YOUR HAIR.

Argan Oil, together with the incredible properties of the other natural active principles carries out its effective ILLUMINATING PRO-AGE action

A natural mix

The EXTRACT OF SUNFLOWER is extremely rich in Polyphenols. these natural anti-oxidizers are useful in preventing the oxidation of lipoproteins and countering the formation of free radical scavengers.

OIL OF JOJOBA is is rapidly absorbed and easily penetrates within the hair fibre. It is ideal for contrasting premature ageing of both the hair and the skin, it carries out a scalp rebalancing action. It restores extraordinary shine and reduces frizz.

The SUN FILTER transforms the harmful UV rays absorbed by the hair structure into harmless infra-red energy. This transformation helps protect the hair fibre from photo-cellular ageing caused by refracted UVA and UVB rays.

Jojoba Oil: prevents premature aging of hair and skin while restoring shine and reducing frizz.

Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals.

Argan Oil is extremely rich in cosmetic properties: it contains very high levels of essential fatty acids (oleic acid and linoleic acid) as well as special antioxidizing molecules that restore a superior level of stability to counter the oxidizing process and to provide effective protection against free radical scavengers.

It hydrates and nourishes stressed hair, to restore brilliance to dull hair.

Argan Oil

The multiple uses of this popular oil have been confirmed by strict scientific studies. In-depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid, Omega 3 and Omega 6.

For centuries Argan Oil has protected the skin of Arabian women from the damaging effects of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and teenage acne. The same laborious and accurate traditional artisan methods are still used today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.

Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair.

Sun Filter: transforms harmful UV rays into harmless infra-red energy to protect hair against sun damage.

Technical Information1/2

200 ml.

Product: Softening and illuminating spray anti-humiditiy and anti-frizz action. Restores weightless brilliance, softness and hydration to dry, frizzy and dull hair. Protects from humidity and external agents with an anti-ageing effect

Ideal for: all types of hair (natural, coloured, treated). Particularly indicates for dry, frizzy, curly, dull and difficult hair.

pH: not available

Perfume: Silk Dream

Texture: sprayable liquid

ARGAN OIL anti-oxidizing and restructuring action

Active Principles:

SUN FILTER protection UV and anti-age action

LINSEED OIL filming, softening and illuminating action

Watch the Argan Video!

IceCreamBeauty.com

Page 7: Ice Cream Marketing Portfolio

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ALYThe Professional Hair Repair System

SHECARE HAIR REPAIR SYSTEM IDENTIFIES THE MOST DAMAGED AREA OF HAIR STRUCTURE AND THEN PERFORMS TOTAL, DEEP AND INNER RECONSTRUCTION.Poliquaternium-7:

provides elevated conditioning, protecting and stablizing action.

Wheat Proteins: carries out rebalancing and hydrating action deep in the hair fiber.

Keratin: restores body and strength to the hair structure.

Pomegranate Flowers: for a sensual, delicate aroma. Watch the SheCare Video!

IceCreamBeauty.com

Page 8: Ice Cream Marketing Portfolio

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ALYUltra Delicate Professional Hair Care

GREEN PROFESSIONAL HAIR CARE FORMULATED WITH ORGANIC AND ECO-CERTIFIED PRODUCTS THAT MINIMIZE THE RISK OF ALLERGIES, INTOLLERANCE AND IRRITATION.Zantalene: eco-certified

product that soothes and calms with anti-itching and anti-redness properties.

Watch the Green Video!IceCreamBeauty.com

Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals.

Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair.

Keratin: restores body and strength to the hair structure.

Aloe Vera: from organic cultivation that protects, hydrates, refreshes and regenerates.

Argan Oil is extremely rich in cosmetic properties: it contains very high levels of essential fatty acids (oleic acid and linoleic acid) as well as special antioxidizing molecules that restore a superior level of stability to counter the oxidizing process and to provide effective protection against free radical scavengers.

It hydrates and nourishes stressed hair, to restore brilliance to dull hair.

Argan Oil

The multiple uses of this popular oil have been confirmed by strict scientific studies. In-depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid, Omega 3 and Omega 6.

For centuries Argan Oil has protected the skin of Arabian women from the damaging effects of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and teenage acne. The same laborious and accurate traditional artisan methods are still used today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.